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Monday
Nov262012

USGA Core Strategy Over Next Four Years: "Reducing the need for longer and longer golf courses"

Tom Cade reported on the International Association of Golf Administrators mid-November Annual Meeting in Tucson and shared this synopsis of Executive Director Mike Davis' speech about the USGA's strategic plan.

The USGA's strategic plan, said Davis during his presentation, will consist of six core strategies: Strengthening the delivery of the USGA's functions (i.e. presenting better to the golfing world what the USGA does); enhancing the experience of their championships (for those who attend, and for those who compete); enhancing the game's sustainability, from an environmental standpoint (addressing the concerns and issues of water usage and course maintenance) and by making the game more enjoyable (by having courses be playable for professionals and high-handicappers alike - he actually used the phrase "reducing the need for longer and longer golf courses");

Whoa, whoa, timeout, timeout! That's one of the core strategies? Fantastic, as long as this doesn't also mean our shorter and shorter courses get Peter Dawson's "The Treatment."

recognizing the USGA's own global relevancy (with its continuing relationship with the R&A);

And what trailblazing partners they are...

keeping healthy the GHIN Handicap system and Course Rating and creating sustainable business plans for state and regional golf associations, which are the arms of the USGA, and the more immediate contact with the world's core golfers; and maintaining the economic well-being of the USGA with the introduction of sponsors into the association's mode of thinking.

Sponsors with the association's mode of thinking? I wonder what that mode entails? Oh right, value creation above all else.

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Reader Comments (4)

Like many Mike Davis statements/pronouncements, this one sounds well thought-out and plausible, even if the sentiment comes way too late, in the grand scheme of things, given how the is going to places like the 8,000 yard Erin Hills (well maybe not quite 8K, but close) because of the impact of technology on the game. Davis also says that he's not fixated on par for championships, but then let Pebble Beach get set up with asphalt fairways and greens. I hope the same mistake isn't made at Pinehurst.
11.26.2012 | Unregistered Commentertlavin
@Tlavin - seems like the proof will be found soon enough at Merion. - A fair test which might yield some lower scores, or totally tricked out greens and pins to compensate for the length.
11.26.2012 | Unregistered CommenterBrianS
He's clearly setting the table, he's done it all year, now can he actually make it happen?
I can only hope....
11.26.2012 | Unregistered CommenterIan Andrew
''with the introduction of sponsors into the association's mode of thinking.'' I'm not sure what that means, but it sure sounds like another ''non-profit'' the IRS may be examining.

I could be way off on my take, or?
11.26.2012 | Unregistered Commenterdigsouth

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