With IBM promoting Ginni Rometty to CEO after Sam Palmisano's retirement, Bloomberg's Beth Jinks and Michael Buteau suggest the club will once again face questions about its all-male membership since IBM CEO's have traditionally been members and the company is a tournament partner.
Rometty, who does play golf, though not frequently, inherited the sponsorship from predecessor Sam Palmisano. IBM is featured in the tournament’s TV commercials and runs its website, mobile-phone applications and media-center technology. Palmisano serves on Augusta’s technology tournament committee. He remains IBM’s chairman -- a role Rometty is likely also to assume upon his retirement.
Rometty reportedly plays golf, though not avidly, and would seemingly represent a seamless female addition to the Old Boys Network.
By adhering to one policy, it finally abolishes another. An easy out.
This one hits ANGC right where it matters most -- in the crotch and wallet. IBM is one of the tournament's three corporate sponsors and the company has a cabin on the grounds during Masters tournament week, Bloomberg noted. The company runs the Masters website, mobile-phone applications and media-center technology.