Callaway CEO On Cuts: "If this surprised anybody, they weren't paying attention"

Frank but accurate comment from Callaway CEO Chip Brewer in an exclusive interview with GolfDigest.com's Stachura and Johnson to explain staff cuts of 250 and other business restructuring.

"The golf club and golf ball business is what gets our excitement levels up. Clearly, we're very grounded in reality and we're going to come out with more aggressive, authentic and relevant programs, and that's going to extend from sales to marketing to product. In the past, they've claimed to be authentic and they haven't always been authentic, in my opinion. They've been high quality but they haven't always driven innovation and been as responsive as they could.  We're changing all that and the team is excited as hell about that.

After spending two days walking backwards to new tees on classic courses, I'd be more than happy to suggest for the 8941st time that Callaway would be wise to establish itself as the friend of classic courses by developing a slightly rolled back ball for use at the museum pieces of the game. Now that's innovation!