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« U.S. Walker Cup Team To Require Two Mid-Ams | Main | "This sews up golf for Nike through the next generation." »
Monday
Jan142013

Rory's All In With Nike

Mike Johnson breaks down what's in Rory McIlroy's new Nike bag and it's all Nike, even the putter.

Rory also talked about going to the factory where all golf equipment is made:

McIlroy is making the first manufacturer change of his six-year career. "I visited The Oven and I was seriously impressed with both the craftsmanship of the Nike club engineers and how much R&D and product innovation goes on there," said McIlroy. "I've been blown away by the attention to detail when it comes to product."

Nike also unveiled a Tiger-Rory ad. The cheese factor is high but there is one very funny jab from Tiger about Rory's hair.

Anyone know where that range is? Looks a little like southern California but I can't place it.

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Reader Comments (29)

Interesting that he changed putters. Maybe he just happened to like a putter that Nike had? I'll be watching the putting stats - but then you have to assume he knows what he's doing
01.14.2013 | Unregistered CommenterIanB
Feharty is inthis ad, and he is (was?) doing Cobra and Bridgestone balls. Anyone know about this?

Also, it sounded like the ''new'' Nike Driver has the word ''Cobra'' in the name of the club...did anyone else hear that?
01.14.2013 | Unregistered Commenterdigsouth
It looks like this course is Braemar country club...or maybe Calabassas? The view out is definitely facing the north valley, so it can only be a few clubs there. Not El Cab or WHCC though.

I don't think this is a real range, however (I've played all the courses along this corridor)...it looks like some sort of mash up/cgi.
01.14.2013 | Unregistered CommenterManku
That isn't Feherty
01.14.2013 | Unregistered Commentersmithens53
Yes, that's NOT Feherty.

Feherty endorses Bridgestone - in case you missed the zillions of ads he's appeared in recently.
01.14.2013 | Unregistered CommenterRob
I already hate this bromance.
01.14.2013 | Unregistered CommenterWillie
I think it's a great commercial, and I'm not a Tiger fan.
01.14.2013 | Unregistered CommenterPat
I agree. Nice commercial

What does it have to do with selling golf clubs or apparel?
01.14.2013 | Unregistered CommenterGeoffreyC
Good spot, and not a TW fan either. Kind of funny how Tiger's adopting the "old guy" persona. As far as the course, I think it was used in the Haney Project - the last one with the 4 different "clients". Not much help on the name though..
01.14.2013 | Unregistered CommenterBrianS
Rob, yes I believe I mentioned Bridgestone.

Anyone catch the ''cobra'' name in the driver--maybe it is ''covert'',,, is this club online for a look? I tried to get it on the Nike website, and it was too much jive.
01.14.2013 | Unregistered Commenterdigsouth
Very strange the way it is shot - Were they there at the same time? Something's not right?
01.14.2013 | Unregistered CommenterNick Green
One of the best golf commercials I've ever seen, good job Phil.
01.14.2013 | Unregistered CommenterStord
May be reaching here but was the "you'll learn" quote poking fun at Curtis Strange telling Tiger he will learn that winning isn't everything? (and then Tiger went and won everything)
01.14.2013 | Unregistered CommenterBdub
digsouth - go to the Tour & Pre-release forum at Golfwrx for about a million pics of the new stuff.
01.14.2013 | Unregistered CommenterKevin part deux
It's Braemar. It is our relatively new upper range.
The range replaced several holes of our old West course about a year and a half ago.

No idea when the filming was done.
The tractor is next to the pond on the 9th hole of the East course below the 1st tee of the Center course.
01.14.2013 | Unregistered CommenterEncino Man
Subtle but interesting part of the commercial is that when Tiger is "playing" at having a good time here, he swings his "old swing' -- naturally and with easy power, balance, and grace -- kind of like "the kid." There's none of the ridiculous Foley outside-in pantomime wipe swing. Maybe in signing Rors, Nike will have done Tiger the bigger favor.
01.15.2013 | Unregistered CommenterRLL
Thanks, Kevin

I think you are on to something RLL.

BTW, I really liked this-fun, and always nice to see a bride with a 24 inch waist.
01.15.2013 | Unregistered Commenterdigsouth
Question---


I have always say ''swoosh'', rhyming with ''push'', and that woman said ''swoosh'' rhyming with ''fool''. How do you say ''swoosh''...

That squeaky voiced guy on those never ending putter commercials says it is ''money''( sounding like Mickey Mouse saying it)
01.15.2013 | Unregistered Commenterdigsouth
Yeah, Digs, looking at the very last shot in the commercial in particular -- Tiger's drive after the ball in Rory's glass (corny) laugh -- when's the last time anyone's seen Tiger drive with that swing in a tournament? The follow-through alone is from his good-times boyhood and is like... well... Rory's... <g>
01.15.2013 | Unregistered CommenterRLL
@digsouth - that never-ending putter commercial is bizarre - from the Mickey Mouse-sounding guy to the fact that they had to animate the putt that rolls at the end of the commercial: first it's a real ball, then it's an animated ball, then it's squiggles, then it literally vanishes into thin air as it reaches the edge of the cup.

But, I always watch it.
01.15.2013 | Unregistered Commentersgolfer
RLL-- that swing is ''money''.
01.15.2013 | Unregistered Commenterdigsouth
sgolfer---
in a low voice,''It helped me, I know that.'' --cracks me up!

BTW Is that Furyk or a look a like (ouch!) at the very beginning, putting from the fringe or edge of the green?
01.15.2013 | Unregistered Commenterdigsouth
Rory's appearance has unquestionably improved with that implementation of the Nike garb....
01.15.2013 | Unregistered CommenterDTF
I think they need to get a room......
01.15.2013 | Unregistered CommenterJerry fm VA Beach
Jerry, you a race car driver?
01.15.2013 | Unregistered CommenterDTF
@DTF - I heard Tiger already book the room, and David Boreanaz and Derek Jeter arrived early.
01.15.2013 | Unregistered CommenterStevie W
No idea what you are talking about Steve.
01.16.2013 | Unregistered CommenterDTF
01.16.2013 | Unregistered CommenterStevie W
Why are you directing that at me? I never said anything about Jeter.
01.16.2013 | Unregistered CommenterDTF

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