Rory's All In With Nike

Mike Johnson breaks down what's in Rory McIlroy's new Nike bag and it's all Nike, even the putter.

Rory also talked about going to the factory where all golf equipment is made:

McIlroy is making the first manufacturer change of his six-year career. "I visited The Oven and I was seriously impressed with both the craftsmanship of the Nike club engineers and how much R&D and product innovation goes on there," said McIlroy. "I've been blown away by the attention to detail when it comes to product."

Nike also unveiled a Tiger-Rory ad. The cheese factor is high but there is one very funny jab from Tiger about Rory's hair.

Anyone know where that range is? Looks a little like southern California but I can't place it.

Update on Monday, January 14, 2013 at 09:08 AM by Geoff

**Reader Putmedownforasix says the commercial is eerily familiar to this Bird v. Magic McDonalds' commercial.

Update on Monday, January 14, 2013 at 09:36 AM by Geoff

**Golf Channel's Morning Drive roundup of the over-the-top announcement ceremony.

Love that it starts with a Taylor Made commercial...

Comments

[IanB]

Interesting that he changed putters. Maybe he just happened to like a putter that Nike had? I'll be watching the putting stats - but then you have to assume he knows what he's doing

[digsouth]

Feharty is inthis ad, and he is (was?) doing Cobra and Bridgestone balls. Anyone know about this?

Also, it sounded like the ''new'' Nike Driver has the word ''Cobra'' in the name of the club...did anyone else hear that?

[Manku]

It looks like this course is Braemar country club...or maybe Calabassas? The view out is definitely facing the north valley, so it can only be a few clubs there. Not El Cab or WHCC though.

I don't think this is a real range, however (I've played all the courses along this corridor)...it looks like some sort of mash up/cgi.

[smithens53]

That isn't Feherty

[Rob]

Yes, that's NOT Feherty.

Feherty endorses Bridgestone - in case you missed the zillions of ads he's appeared in recently.

[Willie]

I already hate this bromance.

[Pat]

I think it's a great commercial, and I'm not a Tiger fan.

[GeoffreyC]

I agree. Nice commercial

What does it have to do with selling golf clubs or apparel?

[BrianS]

Good spot, and not a TW fan either. Kind of funny how Tiger's adopting the "old guy" persona. As far as the course, I think it was used in the Haney Project - the last one with the 4 different "clients". Not much help on the name though..

[digsouth]

Rob, yes I believe I mentioned Bridgestone.

Anyone catch the ''cobra'' name in the driver--maybe it is ''covert'',,, is this club online for a look? I tried to get it on the Nike website, and it was too much jive.

[Nick Green]

Very strange the way it is shot - Were they there at the same time? Something's not right?

[Stord]

One of the best golf commercials I've ever seen, good job Phil.

[Bdub]

May be reaching here but was the "you'll learn" quote poking fun at Curtis Strange telling Tiger he will learn that winning isn't everything? (and then Tiger went and won everything)

[Kevin part deux]

digsouth - go to the Tour & Pre-release forum at Golfwrx for about a million pics of the new stuff.

[Encino Man]

It's Braemar. It is our relatively new upper range.
The range replaced several holes of our old West course about a year and a half ago.

No idea when the filming was done.
The tractor is next to the pond on the 9th hole of the East course below the 1st tee of the Center course.

[RLL]

Subtle but interesting part of the commercial is that when Tiger is "playing" at having a good time here, he swings his "old swing' -- naturally and with easy power, balance, and grace -- kind of like "the kid." There's none of the ridiculous Foley outside-in pantomime wipe swing. Maybe in signing Rors, Nike will have done Tiger the bigger favor.

[digsouth]

Thanks, Kevin

I think you are on to something RLL.

BTW, I really liked this-fun, and always nice to see a bride with a 24 inch waist.

[digsouth]

Question---


I have always say ''swoosh'', rhyming with ''push'', and that woman said ''swoosh'' rhyming with ''fool''. How do you say ''swoosh''...

That squeaky voiced guy on those never ending putter commercials says it is ''money''( sounding like Mickey Mouse saying it)

[RLL]

Yeah, Digs, looking at the very last shot in the commercial in particular -- Tiger's drive after the ball in Rory's glass (corny) laugh -- when's the last time anyone's seen Tiger drive with that swing in a tournament? The follow-through alone is from his good-times boyhood and is like... well... Rory's... <g>

[sgolfer]

@digsouth - that never-ending putter commercial is bizarre - from the Mickey Mouse-sounding guy to the fact that they had to animate the putt that rolls at the end of the commercial: first it's a real ball, then it's an animated ball, then it's squiggles, then it literally vanishes into thin air as it reaches the edge of the cup.

But, I always watch it.

[digsouth]

RLL-- that swing is ''money''.

[digsouth]

sgolfer---
in a low voice,''It helped me, I know that.'' --cracks me up!

BTW Is that Furyk or a look a like (ouch!) at the very beginning, putting from the fringe or edge of the green?

[DTF]

Rory's appearance has unquestionably improved with that implementation of the Nike garb....

[Jerry fm VA Beach]

I think they need to get a room......

[DTF]

Jerry, you a race car driver?

[Stevie W]

@DTF - I heard Tiger already book the room, and David Boreanaz and Derek Jeter arrived early.

[DTF]

No idea what you are talking about Steve.

[Stevie W]

@DTF - a refresher: From the Huffington Post: http://www.huffingtonpost.com/2009/12/04/tiger-woods-dream-derek-j_n_380697.html

[DTF]

Why are you directing that at me? I never said anything about Jeter.