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Video: Rory's Duck Hook

Who says you can't hit a duck hook with modern equipment?

The good news? No one was there to see Rory McIllroy show off his new equipment en route to an opening 75 in the HSBC at Abu Dhabi.

The bad news? Television was there.

Who would have guessed it's January?

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Reader Comments (38)

That one by Rory and Tiger's sod laden driver on the next hole really were eye-openers...I'd be hard pressed to believe anything other than those were the two worst shots of the day in the entire field -- really kind of hard to believe how bad those two shots were.
01.17.2013 | Unregistered CommenterDTF
Still not as bad as Rorys snipe hook off the 10th tee in the final round at Augusta a couple of years back that nearly ended up in South Carolina.
01.17.2013 | Unregistered CommenterOWGR Fan
Two bad shots, both with Nike clubs... coincidence?
01.17.2013 | Unregistered CommenterBertie Wooster
Long time spent grinding over the ball? Me thinks the learning curve effect is in effect thru Doral to Augusta.
01.17.2013 | Unregistered CommenterAmen Coroner
No way a player of that caliber can hit a ball that bad unless the spec on the club is just all wacky.
01.17.2013 | Unregistered CommenterDan
I knew it, here comes the comments about his equipment change. I recall McIlroy, and a host of players, hitting slices and snap hooks with the equipments they've been using for years as well.
01.17.2013 | Unregistered Commenternguyenvuminh
But Tiger hit a shot that bad 10 minutes later, and he's been with Nike since 1996, so I doubt his specs are wacky...
01.17.2013 | Unregistered CommenterMC
I'm not a PRO but I can hook any club.
I have all the shots.
Unfortunately I cannot control when they come out.
01.17.2013 | Unregistered CommenterStanley Thompson
Well there you have it:

The equipment change is a failure.

; )
01.17.2013 | Unregistered CommenterPress Agent
Meanwhile Byron Nelson averaged 67 with clubs that these guys wouldn't touch with a 10 foot pole....
I can duck hook a X shafted 6.5* driver.

It happens.

These guys are showing spider webs and nerves.

Notice TW wearing a swoosh on his cap, and not the usual ugly ''TW'' logo.
01.17.2013 | Unregistered Commenterdigsouth
Normally Tiger alternates between the Swoosh cap and the TW cap from round to round - so both caps will appear at the same tournament.

Nike (Cindy Davis?) picks out his clothes months before.
01.17.2013 | Unregistered Commentersgolfer
Quick, get some Easy-Off for The Oven!
01.17.2013 | Unregistered CommenterAce
Back to the Rory/Tiger Nike commercial filmed at Breamar CC, They were not there at the same time. The Pro from my cours a sister CCA club was there and no one even mentioned Rory. It was all put together in post production.
01.17.2013 | Unregistered CommenterTLB
I meant to say the pro from my course was there for the Tiger shoot and Cory was never mentioned......
01.17.2013 | Unregistered CommenterTLB
Rory was hitting a 3-wood. That's by far the hardest club to change for these guys - more so than a putter. And there's a big difference between a Titleist 3 and a Nike 3 - regardless of the shaft. So, wouldn't read too much into it - just that there's probably a couple of clubs he'll struggle with short-term...
01.17.2013 | Unregistered CommenterIanB
Faldo is a giant douche. He just babbled on and on how bad Rory's change is. And all based on one round after a long layoff. I find it really funny that everbody seems to have forgotten the cuts Rory missed last year with his old clubs or the fact that he was not even in the top 150 for Driving Accuracy.

In case you missed it, Nick: Thorbjorn Olesen switched to the same manufacturer Rory did. And he is tied for third...
01.17.2013 | Unregistered CommenterRyan
So many great pros and 'what could have been,' if not for Nike.
David Duval
Anthony Kim
Michelle Wie
Rory McIlroy
and many others I can't even think of....

Imagine how many majors Tiger Woods would have won if not playing Nike? ??? He would have eclipsed Jack for sure.

How many great careers is Nike going to ruin?
01.17.2013 | Unregistered CommenterPress Agent
@ Ryan,

Ya what would Sir Nicholas Alexander Faldo MBE winner of 6 majors and 40 professional wins know??? I mean he only spent 98 weeks as #1 golfer in the whole world, what a douche indeed. If his opinion was worth anything at all he'd be watching the golf channel and posting on the internet.
01.17.2013 | Unregistered CommenterPress Agent
Press agent,
That's an interesting point. I wonder if anyone can do a statistical analysis of players after they switched to Nike.
Have any players improved statistically after the change?
I not sure I am ready to blame Nike for ruining careers as the players choose the equipment but if their are firm stats to back it up, then it's a valid point. Coincidence does not equal causation.
Nate Silver....get to work!
01.17.2013 | Unregistered CommenterKG
Press Agent:

01.17.2013 | Unregistered CommenterSari
Despite Rory's remarks about everything coming from the same factory and the fact the golf clubs are perhaps some of the most individually customized gear in sports, Nike is notorious for generally making garbage. Their foray into hockey was a classic example. The gear was uniformly trash. All based on what some clueless design buffoon thought would add "sizzle". After being shunned for a decade or so, NIke finally sold off the division at a loss. And Tiger's new shoes look like something from the aerobics craze in the late eighties. All that said, I'd happily bag their junk for $10M per year or whatever.
01.17.2013 | Unregistered CommenterAce
KG, wouldn't we really have to ask "switched brands", why limit it just to Nike? Phil struggled with Callaway, GMAC struggled with Srixon, a bunch of golfers that switched to a bunch of different brands and then see if new Nike golfers performed any differently than the others. Then we'd have to factor in the little details like Duval basically quit, A. Kiim is a drug addled party boy, and as for Michelle Wie -- 2012 was a disappointment but in the previous 3 years, the only years she ever played a full LPGA schedule, she had 20 top-10 finishes, 3 wins, maintained a top-20 world ranking, and concurrently attained a degree at Stanford! Too early to give up on Michelle...
01.17.2013 | Unregistered CommenterDTF
I ask this in all hockey a growth sport?
01.17.2013 | Unregistered CommenterDTF
He has one bad round and its all the equipment's fault? Stummer Eisels ....
01.17.2013 | Unregistered CommenterNoTalentLefty
@Press Agent: You can be as sarcastic as you want, but everything I wrote is true. If you really could judge equipment changes after one round, explain Olesen.

@DTF: If G-Mac really struggled (It probably was regression to the mean) it started in the middle of his stint with Srixon. I think he started his first season with the new clubs with three top 10s.

There is no statistical basis for club changes being bad. For every Corey Pavin there's an Ernie Els. And many examples for not working out are from a different era. There are many players who suddenly have worse season despite changing anything. Blaming the material is just a lazy explanation
01.17.2013 | Unregistered CommenterRyan
DTF - 3 wins for Michelle Wie?

Are you including her Women's Publinx win?

Try and keep the Woods/Wie/Nike spin rate down.
01.17.2013 | Unregistered Commentersgolfer
Press Agent, I hope you're being ironic. Duval switched to Nike and promptly won a major. So did Trevor Immelman. And Stewart Cink. And Woods' best iron ballstriking years (2006-2008) were with Nike irons.
01.17.2013 | Unregistered CommenterHawkeye
To quote Mrs Patmore: "A bad craftsman always blames his tools."
01.17.2013 | Unregistered CommenterHawkeye
Tiger knew the best way to slow Rory down was to convince him to change clubs..
01.18.2013 | Unregistered CommenterUnderTheChin

1. Ha! That was funny. Sadly, as one who plays, watches and loves both sports, I could presently ask the same about golf.

2. Hockey players are a much like what understand golfers were like before my time (pre-'70's): intensely brand loyal and loathe to change equipment. My point was simply that, even allowing for the normal range of quality and character of gear in any sport, Nike's hockey stuff was spectacularly atrocious and the embodiment of hubris. It arrogantly tried to dictate features, style and function despite clearly lacking the expertise and heritage that would give it credibility. So far, this seems a lot like their golf venture.

3. The list of ill-fated equipment changes in golf is long and notorious, just like Slider's you-know. How long would Rory have to slump before Nike starts to get some heat? Could be interesting to watch.
01.18.2013 | Unregistered CommenterAce

Than ks- honestly, I must only see him on the ''TW'' cap days.
01.18.2013 | Unregistered Commenterdigsouth
Ace, Russell Henley play Nike, wins the Sony Open. Thorbjörn Olesen switches to Nike, immediately is in contention in Abu Dhabi. There is sbsolutely no indication to blame Rory's performance on the material.

Today he switched back to his Scotty putter and was as bad on the greens as yesterday. He hit two more fairways, but from wathcing it his driving was more erratic than yesterday. But if you had seen the swings he took you wouldn't blame this on the clubs. He was just plain bad. The commentators mentioned he didn't hit many balls the last few weeks and instead hung out with Ms. Wozniacki. He might have been a bit lazy during the off-season.
01.18.2013 | Unregistered CommenterRyan
He said he switched putters because the Nike was a bit light for the speed of the greens, and the SC weighted more-- though a little reasoning about that, and the speeds they ''normally'' play (very fast) makes me wonder why the Nike would not be the same weight s the SC- .

Putting is feel and look.

While I have no doubt the engineers at Nike are good, and no doubt that Nike wasnts to put a quality club in their marquee players' hands- I have nver hit a nike club that felt even close to good, relative to my Mizunos, and honestly all the way back to some Wilson Staffs that I just cannot let go of

I jusr do not have any faith in that company- I cnnot escape thoughts of overpaid athletes, and underpaid workers, products that have more money spent on advertising than on manufactuing costs. .
01.18.2013 | Unregistered Commenterdigsouth
i nned a newv laptop ---- sorry
01.18.2013 | Unregistered Commenterdigsouth
Ace, my answer to the question would be that golf is not a growth sport, but rather shrinking. At what rate, I do not know. On the equipment side competition is cutthroat and the competitors are mature -- basically it's a market share war driven by price...these aren't attractive characteristics from an investors perspective.

As for Nike and hockey, interesting situation. Nike isn't the first big company to buy, and then screw up, a small company. Having said that, I'm surprised Nike got involved in the first place given the overall size of the market and the inherent growth characteristics (or lack thereof). As of 2010 (2 years after the Nike sale) Bauer was a tiny company with less than $300 million in total sales, that's rounding error material for Nike.

Bauer will clearly be better on their own. Have you seen an improvement in their skates since Nike sold them in 2008? I see they bought the Maverick lacrosse company, now there's a growth sport!
01.18.2013 | Unregistered CommenterDTF

I just now checked in with this thread again--- my recollection is that Nike jumped into hockey at a time (one of several) when many thought (wrongly) the sport was poised to transcend its niche status and bloom in full as a legitimate national presence befitting its "big four" status. Gretzky had come to LA, The "Clerks" guys were lending street cred and ESPN was pushing it hard on TV.

What Nike bought was a shell or conglomerate or whatever called Canstar, which had wisely retained the individual brand names, trade dress, styling etc of many long time equipment makers in order to capitalize on the insanely rigid nature of players when it comes to their gear. NIke then phased out many if not most of those legacy brands and consolidated everything under the Bauer name, which pissed off and alienated a good chunk of their market, however small. The Nike stuff generally ran parallel to the Bauer line, sort of like Pontiac and Chevrolet at GM. Quality remained mostly consistent with the Bauer line and without any particular knowledge of the corporate inner workings, it was apparent to me that Nike mostly left Bauer alone to do their thing throughout this period. The Nike line however, was like Dr. Jekyll's laboratory and was clearly managed, led by and staffed with people for whom hockey was a foreign subject.

Since Nike bailed out, I haven't noticed any difference with Bauer but as I said before, there really wasn't any while they were intertwined either. Of course, at my age and rate of deterioration, I am already wearing the last pair of skates I'll ever purchase! Frankly, I was stunned to see the sales figures for Nike golf mentioned above. I don't have my name on my bag but I get it around okay and at the risk of sounding like Pauline Kael, I don't know anyone with any Nike sticks in the bag. Shows what I know.
01.19.2013 | Unregistered CommenterAce

Whoops! The sales figures I mentioned were from your post in the newer thread about Rory's putter.
01.19.2013 | Unregistered CommenterAce

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