The standout component to this press release--besides committing to The Donald and Doral for ten years--is in the branding department.
No mention of the TPC Blue Monster at Doral or TPC at Trump Monster or whatever they call the course that is, technically, a TPC managed property.
World Golf Championships-Cadillac Championship to be staged at Trump Doral through 2023
Coming improvements to resort and course to ensure world-class event continues for the next decade
DORAL, Fla. – The PGA TOUR, on behalf of the International Federation of PGA Tours, today confirmed that the World Golf Championships-Cadillac Championship has agreed to an extension with Trump Doral as the event’s host resort and course through 2023. The Cadillac Championship, which is the second in a series of four World Golf Championships, has been played at Trump Doral since 2007. The 2013 event will again feature the best players from around the world on March 6-10, with Justin Rose attempting to defend his title against the likes of Rory McIlroy, Tiger Woods, Sergio Garcia, Phil Mickelson, Luke Donald, Adam Scott, Bubba Watson and many more of the game’s best.
The PGA TOUR has hosted events at Doral since 1962 when Billy Casper took down a field that included Jack Nicklaus, Arnold Palmer, Gary Player, Sam Snead and Ben Hogan. More than 50 years later, the best in the world are still coming to take on the Blue Monster at the Cadillac Championship as the tournament traditionally hosts one of the top fields in golf combining players from the top 50 in the Official World Golf Ranking, the FedExCup, the Race to Dubai and other Tour’s Order of Merit standings.
Meanwhile Paradise Afshar reports that The Donald is getting along well Doral's neighbors.