NBC: Waste Management Ratings Up
Always interesting to see the contrast in ratings when NBC takes over a CBS event in a Super Bowl year for CBS, especially now that NBC has the whole Golf Channel synergy thing going.
For Immediate Release, or at least, until the final numbers are in Tuesday.
ROUND 3 COVERAGE OF WASTE MANAGEMENT PHOENIX OPEN
Golf Channel’s lead-in coverage of Round 3 (1-3 pm ET) received a 0.8 household rating, which was up 56% versus 2012.
NBC’s third-round coverage (3-6 pm ET) received a 2.1 household rating, up 31% vs. ’12 (the tournament aired on CBS in 2012; 3rd round rating was a 1.6). The 2.1 rating on NBC was the best overnight delivery for the third round of the Phoenix Open since Feb 4, 2006 (CBS; 3:15-6P; 2.4).
Golf Channel Round 3 Spotlight Coverage (3-5 pm ET) received a 0.4 household rating, which was 30% higher versus Golf Channel’s third round Spotlight Coverage of the 2012 Honda Classic with Tiger & Rory (March 3, 2012; 3-6 pm). Since we didn’t do Spotlight at the Waste Management last year, there is no year-over-year comparison available.
Also, some notes regarding Round 2 coverage:
Preliminary ratings… (final ratings will be available on Tuesday):
· Waste Management Phoenix Open Round 2 on Golf Channel (1.30 household rating, 1,359,000 average viewers) is 77 percent higher than 2012.
Featured Phil Mickelson after he just missed shooting 59 on Thursday.
· This was the highest-rated/most-watched Phoenix early round in cable history (1995-2013).
· Round 2 was up 94% versus Round 1.
· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013).
Sunday, February 3, 2013 at 12:58 PM
Reader Comments (7)
Hell, still no clue why EVERY WEEK doesnt have Live@. Its not like the tour isnt raking in $$$$
So, it's "the highest, except for...", wonder what # it was on the list? 8th? 43rd? 16th?
Guess it really doesn't matter since this event did not *count*.
Memo to the "measurement techno geeks" in the truck : the whole fun of watching golf as a spectator is the delightful tension of waiting for the seconds between when a ball is struck and when it lands. I don't need you to give me an odds-on split-screen preview of where the ball is going to land 2 seconds before it arrives any more than I need your "Emmy winning technology" to draw an electronic line on a green before a putt is hit. All of these things are but another advance in the process of "the news" diminishing reality in the name of making itself more important to the viewer than "the game itself." Reality becomes sort of an after thought in the process which only "confirms or doesn't confirm" what "the news" is putting out for the sake of its own self-importance.
Barf on this "process" -- which no doubt will "win" another "Emmy" and try to impose itself further on the real fan of the game's enjoyment of golf on television.
right on, bro!