Latest From GolfDigest.com
Latest From The Loop
Twitter
Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
Current Reading
  • The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    by Gil Capps
  • His Ownself: A Semi-Memoir
    His Ownself: A Semi-Memoir
    by Dan Jenkins
  • Professional Golf 2014: The Complete Media, Fan and Fantasy Guide
    Professional Golf 2014: The Complete Media, Fan and Fantasy Guide
    by Daniel Wexler
  • Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy
    Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy
    by Mark Broadie
Classics
  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver
  • Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    by Darius Oliver
Writing And Videos
Feedblitz
Enter your Email


Powered by FeedBlitz
« Give Tim Finchem Another Tums: Gangnam Style Comes To Golf! | Main | Reminder: Morning Drive Re-Launch Monday »
Sunday
Feb032013

NBC: Waste Management Ratings Up

Always interesting to see the contrast in ratings when NBC takes over a CBS event in a Super Bowl year for CBS, especially now that NBC has the whole Golf Channel synergy thing going.

For Immediate Release, or at least, until the final numbers are in Tuesday.

ROUND 3 COVERAGE OF WASTE MANAGEMENT PHOENIX OPEN
 
Golf Channel’s lead-in coverage of Round 3 (1-3 pm ET) received a 0.8 household rating, which was up 56% versus 2012.
 
NBC’s third-round coverage (3-6 pm ET) received a 2.1 household rating, up 31% vs. ’12 (the tournament aired on CBS in 2012; 3rd round rating was a 1.6).  The 2.1 rating on NBC was the best overnight delivery for the third round of the Phoenix Open since Feb 4, 2006 (CBS; 3:15-6P; 2.4).
 
Golf Channel Round 3 Spotlight Coverage (3-5 pm ET) received a 0.4 household rating, which was 30% higher versus Golf Channel’s third round Spotlight Coverage of the 2012 Honda Classic with Tiger & Rory (March 3, 2012; 3-6 pm).  Since we didn’t do Spotlight at the Waste Management last year, there is no year-over-year comparison available.
 
Also, some notes regarding Round 2 coverage:
 
Preliminary ratings… (final ratings will be available on Tuesday):
· Waste Management Phoenix Open Round 2 on Golf Channel (1.30 household rating, 1,359,000 average viewers) is 77 percent higher than 2012.
Featured Phil Mickelson after he just missed shooting 59 on Thursday.
· This was the highest-rated/most-watched Phoenix early round in cable history (1995-2013).
· Round 2 was up 94% versus Round 1.
· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013).

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (7)

Still no clue why no Live@ this week. #16 was made for it.

Hell, still no clue why EVERY WEEK doesnt have Live@. Its not like the tour isnt raking in $$$$
02.3.2013 | Unregistered CommenterM
"· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013)."

So, it's "the highest, except for...", wonder what # it was on the list? 8th? 43rd? 16th?

Guess it really doesn't matter since this event did not *count*.
02.3.2013 | Unregistered CommenterDTF
The NBC/Golf channel tandem is really starting to work out well. Today Johnny and Dan came on the GC telecast until the hockey game on NBC (shameful performance by my Caps btw). finished up, totally seamlessly. The production was great, although I think they went to 16 a few too many times on Sunday (Saturday was to be expected). They really missed Dottie Pepper though, and Notah was pretty bad I would say.
02.3.2013 | Unregistered CommenterBrianS
The Golf Channel broadcast of holes 15-17 provided a message to let the viewer know when the NBC broadcast was out of its commercial break. What a great idea.
02.3.2013 | Unregistered CommenterTom T.
Every topic that features golf tv ratings gets the least amount of posts here.
02.4.2013 | Unregistered CommenterBobby D
Although I agree with some of the positive comments re: the telecasts -- especially the superiority of NBC over CBS broadcasts -- I would be remiss if I didn't mention the latest technological annoyance that the GC has "come up with" : an idiotic device that allows a computerized image to reveal where a ball is going to land on a Par 3 green before it gets there.

Memo to the "measurement techno geeks" in the truck : the whole fun of watching golf as a spectator is the delightful tension of waiting for the seconds between when a ball is struck and when it lands. I don't need you to give me an odds-on split-screen preview of where the ball is going to land 2 seconds before it arrives any more than I need your "Emmy winning technology" to draw an electronic line on a green before a putt is hit. All of these things are but another advance in the process of "the news" diminishing reality in the name of making itself more important to the viewer than "the game itself." Reality becomes sort of an after thought in the process which only "confirms or doesn't confirm" what "the news" is putting out for the sake of its own self-importance.

Barf on this "process" -- which no doubt will "win" another "Emmy" and try to impose itself further on the real fan of the game's enjoyment of golf on television.
02.4.2013 | Unregistered CommenterRLL
"Barf on this "process"

right on, bro!
02.4.2013 | Unregistered CommenterBobby D

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.