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NBC: Waste Management Ratings Up

Always interesting to see the contrast in ratings when NBC takes over a CBS event in a Super Bowl year for CBS, especially now that NBC has the whole Golf Channel synergy thing going.

For Immediate Release, or at least, until the final numbers are in Tuesday.

Golf Channel’s lead-in coverage of Round 3 (1-3 pm ET) received a 0.8 household rating, which was up 56% versus 2012.
NBC’s third-round coverage (3-6 pm ET) received a 2.1 household rating, up 31% vs. ’12 (the tournament aired on CBS in 2012; 3rd round rating was a 1.6).  The 2.1 rating on NBC was the best overnight delivery for the third round of the Phoenix Open since Feb 4, 2006 (CBS; 3:15-6P; 2.4).
Golf Channel Round 3 Spotlight Coverage (3-5 pm ET) received a 0.4 household rating, which was 30% higher versus Golf Channel’s third round Spotlight Coverage of the 2012 Honda Classic with Tiger & Rory (March 3, 2012; 3-6 pm).  Since we didn’t do Spotlight at the Waste Management last year, there is no year-over-year comparison available.
Also, some notes regarding Round 2 coverage:
Preliminary ratings… (final ratings will be available on Tuesday):
· Waste Management Phoenix Open Round 2 on Golf Channel (1.30 household rating, 1,359,000 average viewers) is 77 percent higher than 2012.
Featured Phil Mickelson after he just missed shooting 59 on Thursday.
· This was the highest-rated/most-watched Phoenix early round in cable history (1995-2013).
· Round 2 was up 94% versus Round 1.
· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013).

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Reader Comments (7)

Still no clue why no Live@ this week. #16 was made for it.

Hell, still no clue why EVERY WEEK doesnt have Live@. Its not like the tour isnt raking in $$$$
02.3.2013 | Unregistered CommenterM
"· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013)."

So, it's "the highest, except for...", wonder what # it was on the list? 8th? 43rd? 16th?

Guess it really doesn't matter since this event did not *count*.
02.3.2013 | Unregistered CommenterDTF
The NBC/Golf channel tandem is really starting to work out well. Today Johnny and Dan came on the GC telecast until the hockey game on NBC (shameful performance by my Caps btw). finished up, totally seamlessly. The production was great, although I think they went to 16 a few too many times on Sunday (Saturday was to be expected). They really missed Dottie Pepper though, and Notah was pretty bad I would say.
02.3.2013 | Unregistered CommenterBrianS
The Golf Channel broadcast of holes 15-17 provided a message to let the viewer know when the NBC broadcast was out of its commercial break. What a great idea.
02.3.2013 | Unregistered CommenterTom T.
Every topic that features golf tv ratings gets the least amount of posts here.
02.4.2013 | Unregistered CommenterBobby D
Although I agree with some of the positive comments re: the telecasts -- especially the superiority of NBC over CBS broadcasts -- I would be remiss if I didn't mention the latest technological annoyance that the GC has "come up with" : an idiotic device that allows a computerized image to reveal where a ball is going to land on a Par 3 green before it gets there.

Memo to the "measurement techno geeks" in the truck : the whole fun of watching golf as a spectator is the delightful tension of waiting for the seconds between when a ball is struck and when it lands. I don't need you to give me an odds-on split-screen preview of where the ball is going to land 2 seconds before it arrives any more than I need your "Emmy winning technology" to draw an electronic line on a green before a putt is hit. All of these things are but another advance in the process of "the news" diminishing reality in the name of making itself more important to the viewer than "the game itself." Reality becomes sort of an after thought in the process which only "confirms or doesn't confirm" what "the news" is putting out for the sake of its own self-importance.

Barf on this "process" -- which no doubt will "win" another "Emmy" and try to impose itself further on the real fan of the game's enjoyment of golf on television.
02.4.2013 | Unregistered CommenterRLL
"Barf on this "process"

right on, bro!
02.4.2013 | Unregistered CommenterBobby D

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