Latest From GolfDigest.com
Latest From The Loop
Twitter
Feedblitz
To Get GeoffShackelford.com Posts Delivered To Your Inbox Enter Email Address Below:


Powered by FeedBlitz
Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
Current Reading
  • The Early Days of Pinehurst
    The Early Days of Pinehurst
    by Chris Buie
  • Arnie, Seve, and a Fleck of Golf History: Heroes, Underdogs, Courses, and Championships
    Arnie, Seve, and a Fleck of Golf History: Heroes, Underdogs, Courses, and Championships
    by Bill Fields
  • The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    by Gil Capps
  • His Ownself: A Semi-Memoir
    His Ownself: A Semi-Memoir
    by Dan Jenkins
  • Professional Golf 2014: The Complete Media, Fan and Fantasy Guide
    Professional Golf 2014: The Complete Media, Fan and Fantasy Guide
    by Daniel Wexler
Classics
  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver
  • Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    by Darius Oliver
Writing And Videos
« If The Golf Thing Doesn't Pan Out, Graeme Can Always Tend Bar | Main | Masters Bubble Boys »
Monday
Mar182013

Links Trust Trademarking Of St Andrews Moving Forward

Fife Today reports that the St Andrews Links Trust is forging ahead with trademark efforts to stop outsiders from outsiders from cashing in on the St Andrews brand.

St Andrews Links Trust has applied to register the town’s name as a trademark in the European Union.

If successful, the Trust would be the only organisation able to provide specific goods or services using the ‘St Andrews’ trademark although other businesses could ask for permission.

What about St. Andrews?

With the abbreviating period we pesky Americans insist on?

The application covers 11 different classifications of goods and services, most of which are directly related to golf. Books and magazines relating to golf are specified on the application as are golf balls, clubs and bags.

If granted, the trade mark would also apply to conducting tours and trips in the field of golf as well as the provision of hotel, restaurant and bar services.

Yes, stop those horrible tour operators from bringing people to your town!

Making the already difficult task of a tour operators that much tougher would be like adding bunkers to the second green for one week every five yea...eh, sorry, scratch that thought.

“St Andrews Links Trust believes it is not appropriate for these parties to use the renown of St Andrews for their financial gain by wrongfully suggesting they have a relationship with St Andrews Links.

“If the reputation and goodwill which exists across the world towards St Andrews Links is to be properly protected, for the benefit of all, it is important for St Andrews Links Trust to take these protective measures and, where appropriate, to take steps to stop third parties misrepresenting themselves and causing public confusion.”

A solution to a problem that doesn't really exist? I smell a theme with the Links Trust developing here.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

When I was looking for a St Andrews towel, I looked at the official shop prices, went across the street to the shop by the 18th green and looked at those prices. The stuff in the unaffiliated shop was much cheaper (about half price) but looked much more shoddily made, which confused me a bit since I thought as an American, the copyright laws were similar. I ended up paying full boat at the official shop since it was a nicer logo and better quality. So can there be confusion? Yeah, I was confused.

But if the rules historically have been that a copyright, why should the Links Trust be able to change the law just to suit their narrow interpretation after all these years?
03.19.2013 | Unregistered CommenterBob
So if I owned the St Andrews Gift shop 2 blocks from the course and been in business for 110 years, I would have to ask permission to continue using the name. Lucky I am not on the town council, I would tell the golf course they can no longer use the town name to promote their courses.
03.20.2013 | Unregistered CommenterMike Stevens

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.