When one comes to the quality of the bunkers and other hazards we pass into realm of much dispute and argument. Primarily bunkers should be sand bunkers purely, not composed of gravel, stones or dirt. Whether this or that bunker is well placed, has caused more intensely heated arguments outside of the realms of religion, than has ever been my lot to listen to. C.B. MACDONALD

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

April 08, 2013

Steiny: Nike Ad Misunderstanding All About Context; Still Some Question About Whether I'm A Good, Great Or Legendary Agent

April 08, 2013/ Geoff Shackelford

Mark Steinberg has told Businessweek's Diane Brady his take on a number of topics including the prospects of another blue-chip sponsor for Tiger and the recent Nike "Winning Takes Care Of Everything" debacle.

From the guest piece by the former IMG agent:

America loves comeback stories. Nike’s (NKE) running an ad about Tiger’s return to the top spot [tag line: “Winning takes care of everything”]. It’s unfortunate that the ad was taken out of context. For three-plus years people have asked, “How do you get back to No. 1? What does it take?” It’s very simple: winning. That’s the only context that it was meant in whatsoever.

And who would have thought that one would be misconstrued? Anyway, this is better:

I’ve been doing this for 21 years. I don’t know if I’m a good agent or a great agent or a legendary agent.

Oozing with modesty!

I try to not let anything be about me. It’s about my clients. I kind of stay behind the scenes.

Well, except write the occasional commentary and suggest you might be a legendary agent?

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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