Tour Championship Ratings: 1.6 Overnight, Down 27%
/From SportsMediaWatch (thanks reader Irwin):
Final round coverage of The Tour Championship, the final event in the PGA Tour FedEx Cup, earned a 1.6 overnight rating on NBC Sunday afternoon — down 27% from last year (2.2), but up 14% from 2011 (1.4).
The 1.6 overnight is the third-lowest for final round coverage of the event since the FedEx Cup began in 2007.
In addition, the 1.6 is the third-lowest for any FedEx Cup telecast on broadcast this year (eight telecasts). Only Saturday’s third round (1.4) and last week’s Sunday rainout coverage of the BMW Championship (0.9) earned lower overnights.
Speaking of Saturday’s third round, the 1.4 overnight marked a 36% decline from last year (2.2) and a 27% increase from 2011 (1.1).
For some context, the Aberdeen Asset Management Scottish Open, which probably cost the sponsor 1/4th of what the Tour Championship costs Coca Cola, delivered a 1.3 on a Sunday morning in July!
