Remembering Bev...

I know for most of you the news of Bev Norwood's passing had you trying to figure out where you'd seen his work before. And while he was better known to and loved by the golf media, a couple of nice remembrances give a super sense of what a great fellow he was.

Ron Sirak got me choked up with his heartfelt remembrance for GolfDigest.com.

Bev did not learn how to be a PR guy in in school -- he learned it in life. Every year, on Tuesday at the Masters, Bev and Dan Jenkins would meet to toast the late Dave Marr, a great player and great TV commentator. I was a newcomer to that party, and I was honored that Dan and Bev included me.

Next April, Dan and I and whomever else wants to come along will lift a glass to Dave Marr in Augusta -- and to Bev Norwood.

Mostly, I wanted to call Bev and tell him that I loved him, and he is probably glad I never got to say words that would surely embarrass him.

He would have laughed, those shoulders bobbing, and said something bitingly obscene to me. Then we both would have laughed.

Adam Schupak talks to Bev's longtime colleagues about Bev's passing, touches on Norwood's work at PR man for IMG when Tiger Woods's career launched, and shared this from longtime friend Arnold Palmer.

“I am very saddened by the passing, which came so suddenly,” Palmer said. “We will certainly miss his dry wit and the hard work he put into everything he has done for us over the years. He was a great guy and a good friend.”