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PGA Prez: Valhalla As A Permanent Ryder Cup Venue? 

PGA of America President Ted Bishop floated an idea brainstormed at PGA headquarters somewhere along the way: we own Valhalla, why not consider it as a permanent Ryder Cup venue and build Augusta-like infrastructure?

Kent Taylor reports on comments made after a Louisville Rotary Club meeting. 

"I think one of the great visions for Valhalla would be, maybe there's a day down the road where Valhalla becomes the permanent site of a domestic Ryder Cup," said Ted Bishop, president of the PGA of America. "Where you can go in and you can do the kind of infrastructure that they have done at Augusta National, with the Masters. Think what you could do here, if you knew you were going to play the Ryder Cup every four years."

Mercifully the next American Ryder Cup date available is 2028, so we have time to mount the "They Tried This At The Belfry" campaign to keep the Ryder Cup moving around.

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Reader Comments (43)

Going way too rogue now
02.28.2014 | Unregistered CommenterAmen Coroner
Omg, say it ain't so
02.28.2014 | Unregistered CommenterChicago pt
Interesting. I was there in 2008 and I enjoyed the course and the setting wasn't bad. I'd certainly go back.
02.28.2014 | Unregistered CommenterRyan @Front9Back9
Yeah, but Valhalla is NOT Augusta National!
02.28.2014 | Unregistered CommenterZokol
Of course, Augusta is no longer Augusta either
02.28.2014 | Unregistered Commenterso
Yeah, at least Augusta National started out good.
02.28.2014 | Unregistered CommenterZokol
Please, say it ain't so. Sad that the PGA would be so greedy.
02.28.2014 | Unregistered CommenterSamuel Ryder
Smart idea. Unfortunate that such smart ideas are killing golf as we love it
02.28.2014 | Unregistered Commenterholden
What, you were expecting different? The tip-off was all the quality time Tim & Ted shared during and after the anchoring comment period. Hold hands for that long and brand osmosis becomes inevitable. Behold the Chang and Eng of golf in Armani suits.
02.28.2014 | Unregistered CommenterD. maculata
02.28.2014 | Unregistered Commenterdigsouth
Not one fan out of a thousand, on either side of the Atlantic! go along with this idea. It's just horrible.
02.28.2014 | Unregistered CommenterGmail
Is the PGA Tour greedy or foolish for having The Players at "their" course and not rotating it elsewhere? If you don't like Valhalla as a golf course, then that's a different argument, but I can't find fault with the concept of a home ballpark, if you will. The PGA of America will print money at the Ryder Cup no matter where it is, but as a business they'd be foolish not to consider a permanent site.
02.28.2014 | Unregistered CommenterJohn
An EXCELLENT idea for every golf fan in America

who lives between Cincinnati, Bowling Green, and Evansville.
02.28.2014 | Unregistered Commenter3foot1
Idiot, the Ryder Cup is the chip you use to sign up PGA venues. PGA championship pays your bills every year, Ryder Cup is the bonus.
02.28.2014 | Unregistered CommenterPABoy
I know when I think of golf at the highest international level, the first place that comes to mind is Kentucky!
02.28.2014 | Unregistered CommenterMatt Evans
I'm all for it. Another excuse to play more in mid to late fall rather than watching golf on TV. I retire in two years and will happily make a trek to a new valhalla of my own every two years.
02.28.2014 | Unregistered CommenterJim
Luckily Bishop will be gone in another year or so and hope the new pres. doesn't have an ego that needs constant stroking. What about Shoal Creek?
02.28.2014 | Unregistered CommenterMedia driven
@Zokol, Exactly.

For all you commenters saying it's good business and smart, when did the PGA become a business trying to make the most money they possibly could? Is that part of their mission statement?
02.28.2014 | Unregistered Commenterol Harv
No, no, no, no, no....
Not Louisville. Not Valhalla. Not ever....

And certainly not Valhalla...
If I ran the Ryder Cup I would just put it in the NYC tri-state area every other domestic turn (insert Bethpage or a Trump venue). To do otherwise is lacking a basic understanding of market economics.
02.28.2014 | Unregistered CommenterAmen Coroner
The one in Chicago had like 3 restrooms on the whole course. I've never seen anything so terrible. It was an hour line for a beer then you'd go stand in the restroom line while you drank it for another hour. Then back to the beer line.
Other than the first tee atmosphere which is truly amazing it was hands down the most overrated activity I've ever done. Still worth the money, but it's tremendously overrated in person.
40K people for a few matches at a time on the whole course? Sunday was better but still this event is for suckers.
02.28.2014 | Unregistered CommenterRon
Amen...thank you , thank you, thank is about ratings, press and money...the NYC area will deliver every time for nbc/fox/ channel /bloomberg. OMG Kentucky? Ted, ask your daughters to point to that on a map.
02.28.2014 | Unregistered CommenterFescue
@Fescue, money for what? What is the PGA doing with all the money they are making? I'm confused? Do they have stock I can buy?
02.28.2014 | Unregistered Commenterol Harv
One obvious advantage to having it at the same venue every four years: Consistency, a budding history of events on that course, and no longer having to deal with the politics of "where does it go" every four years.

Valhalla may not be the place, but a "permanent U.S. home" isn't the worse idea I've ever heard.

I'd take PGA Nat'l over Valhalla.
02.28.2014 | Unregistered CommenterWillie
After they hold the PGA Championship in Australia they could take the Ryder Cup to know, grow the game a little over there ;0)
02.28.2014 | Unregistered CommenterDTF
Harv stop being so simplistic and naive for internets sake. Its unbecoming here. If you have a point please just make it.
03.1.2014 | Unregistered CommenterAmen Coroner
The question to ask is, "How successful was the last RC they held at Vallaha?" Start there. The PGA of America owns the course, thus less site fees paid out. Did they lose on the TV coverage? Did they have trouble selling tickets? Merchandise sales? Corporate sales? Get the facts before you crucify Vallaha & Louisville, KY. The 2 previous PGA's were hugely successful there. There IS a reason they are hosting it the third time there in 2014.

I am not convinced that the location will really deter success of the RC event. It only comes to the USA once every four years. It is not like they are going to be at Vallaha every year, only once every four years. If you owned it you would consider having it at "your place" wouldn't you?

Greed? Of course it is about money. What business is not about money?

@ DTF +1 "After they hold the PGA Championship in Australia they could take the Ryder Cup to know, grow the game a little over there.". Same guys saying they should do this (and spend 100's upon 100's of $$K's) are the guys condemning the PGA of A for trying to make money on the Ryder Cup (once every four years).
03.1.2014 | Unregistered Commenterprincipal's nose
This idea is all about revenue. If you are the PGA you know tv is all that matters. So if you can cut hosting costs you will. Plus they have already shown they will cut down trees if they think it creates an advantage. Since this is all about the money I'm surprised they haven't done it sooner.
03.1.2014 | Unregistered Commentermunihack
Oh excuse me Amen, I apologize for my comment not being up to your standards. I'm not being naïve nor simplistic. I really do want to know why the PGA is about making the most money they possibly can when they host an event? If it's so simplistic explain it to me? What is the reason? Is there a race between the PGA and the USGA to see who can have more? I have many friends that are proud members of the PGA and they ask this same question all of the time. I thought the point of the RC was to host an exhibition every four years for entertainment purposes and run the best event they could for the contestants and fans.
03.1.2014 | Unregistered Commenterol Harv
If anyone thinks a TOUR event, or a USGA event, or a PGA Championship or Ryder Cup are conducted solely for the fans and to exhibit a great event, they you have not been paying attention lately.

Mark O'Meara got bashed because he wanted the PGA of America to allow each player to be able to designate a portion of the $$$ made from the event to the charity of their choice. OMG! You would have thought he was asking to be paid for playing himself.

The TOUR is not permitting fans to Monday and Tuesday's practice rounds for gosh sakes.

The prices of tickets, the prices of corporate tents, along with the prices of food and beverage, not to mention the over the top prices for souvenirs and memorabilia at the merchandise shops!

Augusta National has the best prices, the best food / beverage prices, the most affordable merchandise, and they still make a Ka-jillion!. TV changed everything! These stopped being events and became cash cows with TV revenue.

The Ryder Cup quit being a "friendly little exhibition" back at Kiawah Island some years ago. It is a money-choking, money-grabbing cash cow.

Same goes for the US Open (men's anyway). The "for entertainment purposes" when out the window when they discovered TV money and corporate tents were easier to sell than 20,000 day passes.

The USGA, PGA of A, or PGA TOUR, don't care if you have a "great experience". They want to know how many $$$'s per patron they can get for opening the turnstile.

As "munishack" said, "It is about the revenue", period
03.1.2014 | Unregistered Commenterprincipal's nose
Hahahaha ol Harv how was the coma? Welcome to the 90's dude!
03.1.2014 | Unregistered CommenterAmen Coroner
Boy, thanks for the golf history lessons guys, I had no idea. REALLY? AC and PN you guys should write a history on the game.The question from Harv was why? They are not a "for profit" company are they? Augusta National, completely different. That's their business. PGA of America, why the need for GREED? Do they spread the wealth amongst members? Keep the costs down for poor assistant pros attending PGA Business Schools (big loud NO). Pretty sure Harv gets what is going on, unfortunately you geniuses have failed to answer a legitimate question.
03.1.2014 | Unregistered CommenterDr. Johnny
Dr. Johnny to the rescue! Its nice to welcome you to the modern world as well. History is just that nowadays. The RC was an exhibition. In our time its a money maker for a machine and people that make money!
03.1.2014 | Unregistered CommenterAmen Coroner
"In our time its a money maker for a machine and people that make money! "

SAY WHAT? They are not a corporation. Not for profit.
03.1.2014 | Unregistered CommenterStephen J
Valhalla is terrible, please no...
03.1.2014 | Unregistered CommenterBC
Dr. Johnny,
The PGA is required to make money on the PGA and Ryder Cup to help
support its' members. Especially by providing an affordable path to PGA membership
through the GPTP program. You know, that program that is required to become a full
PGA member?

OH SHOOT!!! I forgot that the PGA reams apprentices who make minimum wage to the tune
of about 8 grand to go through this exercise in BS.
PGA is only about revenue. They are run like the governemnt
03.1.2014 | Unregistered CommenterBecause
@Because, very close. The govt part I don't necessarily agree with because the PGA actually makes a ton of money. They certainly do spend it like the government though. The apprentice golf professional is perhaps the most thankless job in golf. To then charge them what they do for the schools is beyond ludicrous. I guess the $500 a night rooms at The Peabody for all of the executives, I mean Hyatt Regency now, adds up.
03.1.2014 | Unregistered CommenterDr. Johnny
"The apprentice golf professional is perhaps the most thankless job in golf. To then charge them what they do for the schools is beyond ludicrous. I guess the $500 a night rooms at The Peabody for all of the executives, I mean Hyatt Regency now, adds up."

Sounds like PGA of America brass could stand to be exposed to a healthy dose of unionization ;0)
03.2.2014 | Unregistered CommenterDTF
A lot of clubs sponsor their Apprentices. Unfortunately for some others the money they spend on the school/apprentice program is a business expense and can be itemized on a well informed tax return. The PGA of A is a business. At least they don't pretend to be not for profit like others.
03.2.2014 | Unregistered CommenterAmen Coroner
Yes, because apprentices that make 9 bucks an hour are mostly looking for
write offs.

They need write-ons, not write-offs
03.2.2014 | Unregistered CommenterBecause

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