The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

December 11, 2017

Golf Magazine, Golf.com To Be Purchased By Howard Milstein, Emigrant Capital

December 11, 2017/ Geoff Shackelford

Golf Magazine and its coveted web URL, Golf.com, have been purchased by investor Howard Milstein and Emigrant Capital, according to sources briefed on the sale.

The 58-year-old publication has been part of the Time Inc. family since 2000 and was put up for sale in October, 2017. The golf publication and its digital site never were expected to be part of any sales talks with Meredith, the new owner of Time Inc.

A sale price has not been disclosed, but the transaction is expected to close on January 19th, 2018.

Some staffers at Golf were notified Monday of the transaction and have been told that the Milstein group expects to invest in content and production. Plans call for a more luxurious print product and enhanced online resources. Still unknown is the status of contributors Alan Shipnuck, Michael Bamberger and other Sports Illustrated writers who worked mostly on the Golf side in recent years.

Milstein reportedly beat out multiple suitors, including Golf Channel and tee time services eager for the user-friendly URL. Several parties signed non-disclosure agreements to inspect Golf’s books, including Golf Digest.

Milstein is no stranger to golf, having invested in Miura Golf, True Spec and in the Jack Nicklaus empire. That partnership began in 2007.

Insiders say the Chairman, President and CEO of New York Private Bank & Trust—the nation's largest privately owned, family-run bank, is purchasing Golf through its operating bank, Emigrant Capital. Milstein is believed to be bullish on making Golf work as a media company with the obvious synergistic benefits to his other investments in the sport.

Responding to a reply for comment, Time Inc spokesperson Jill Davison said, "The sales process for Golf is proceeding well and as soon as there are further developments we will share them."

Efforts are ongoing to obtain comment from representatives of Mr. Milstein and Golf.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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