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Sunday
Jun182017

U.S. Open Ratings: Third Round 2.55; Undisputed Lightly Watched

The third round overnight rating for Fox's U.S. Open third round telecast drew a 2.55, tying last year's rating for the lowest third round on record and down 24% from the 3.35 Fox drew it's first year at Chambers Bay. Do remember these numbers do not account for streaming views. These are also the longest viewing windows in the history of the U.S. Open--nine hours Saturday, nine-and-a-half on Sunday.

The third round overnight, if it holds, is actually lower than last year's Open Championship third round (2.75) on NBC, which was played in the morning hours vs the U.S. Open spilling into Saturday night prime time.

Hopefully Saturday's excitement and the various highlights seen by sports fans who did not tune in will get more people to tune in Sunday.

As for Fox's on-site shows of Undisputed featuring Shannon Sharpe and Skip Bayliss, Thursday's 9-9:30 am EST show drew a .03, averaging 37,000 viewers. For perspective, Golf Central's Live From drew a .11, averaging 138,000 viewers over the same half hour.

In the 9:30-11 am window that led into FS1's first round U.S. Open telecast, Undisputed drew a 0.9 to 123k average vs. Live From's .18, 237k average audience over the 90 minutes.

On Friday Undisputed's 9-9:30 am drew a .05 to Live From's .14, while the 9:30 am-11 am EST window ended in a .09 vs. .17 for Live From leading into the second round telecast.

But hey, the Undisputed content was spectacular:

 



 

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Reader Comments (9)

We had it on and it was "lightly watched"
06.18.2017 | Unregistered CommenterGolfFan
The broadcast itself is good - much better than last year. Lots of golf shown. But Undisputed? Yeesh ..... painful and embarrassing.
06.18.2017 | Unregistered CommenterGinGHIN
So is what Sharpe said much better than Musberger with his "play quarterback" line?

I guess no viewers means no offence taken.
06.18.2017 | Unregistered CommenterTighthead
A bunch of us were watching at the local bar. Does that count?
06.18.2017 | Unregistered CommenterHardy Greaves
I'll admit up front that I've been watching less golf this year, but I still have been sucked in by the Masters and a few other random tournaments. But something about this year's U.S. Open has just left me, for lack of a better word, bored, and I found myself switching away on Thursday and Friday to watch my terrible baseball team (the Giants) and yesterday forgetting to set the DVR mid-afternoon (because I wasn't about to set it to record for nine freaking hours).

I suppose it's really just a combination of factors. The course is new and there really is a kind of sameness and blandness to it. There have been very few players in contention that I have any interest in--that's partly bad luck for this Open, but also a worrying trend for the sport that there's also this sort of sameness and blandness among so many good young players.

As for Fox, well, I just don't like their coverage. It bores me. I've never enjoyed Azinger or Joe Buck (except in Brockmire!), and I think they really do suffer from not broadcasting more tournaments. You look at, say, NBC, and even if you're not big fans of Maltbie or Feherty or Jacobsen, they're at least familiar, and there's a certain comfort in that familiarity. That's not Fox's fault; it's the USGA's. But until that changes, it won't matter how many nicer pictures or fewer commercials Fox has compared to other broadcasts, I'm not going to engaged by their telecasts.
06.18.2017 | Unregistered Commenternosferatu
We don't have to listen to Johnny Miller's sour grapes.
Sour Grapes!
He is a baby to dispute the validity of Justin's 63.
Just shut up.
06.18.2017 | Unregistered CommenterZimmer
The Fox telecast is unwatchable. Announcer A says something and announcer B chimes in "I think the real point is" Announcer C says what you really should have said is..... I,I,I,I ME,ME,ME! It's one big "I'm smarter than you" contest. Meaningless stat after meaningless stat just because some stat guy handed them a card. Zero context.
06.18.2017 | Unregistered CommenterMy 2 cents
it's not nbc!
tg!
06.18.2017 | Unregistered CommenterZimmer
The visuals and graphics on Fox were generally good, though the flat-light on Thursday provided little contrast even in HD. But...

The commentary was AWFUL! Joe Buck should stick to football -- or baseball -- or whatever he specializes in. But not golf, terrible commentary. Softball, trite, obvious, inane ...and the gaffe on Sunday referring to Koepka's GF inexcusable in this day-and-age. ...And what did Brad Faxon contribute??

I had family visiting for most of the back-nine on Sunday, so the sound was turned-down. It was an improvement.

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