What To Do With This Evian Championship Mess?

I suppose the best takeaway from last week's well-documented Evian Championship fiasco is that sponsors should be careful what they wish for.

Elevated to "major" status by the LPGA Tour to sustain the sponsorship, everything has backfired. Stacy Lewis passed this year. The weather was once again awful. The play was its traditionally horrible pace (six hours Sunday!). The event was a 54-hole playing after a false start Thursday.

It all looks especially bad when coupled with the Evian's forced major status implemented after years of being a player favorite, the LPGA Tour's equivalent of The Players or BMW PGA Championship. (BTW, kudos though to winner Anna Nordqvist for surviving in awful final round conditions and playoff weather, Beth Ann Baldry writes here for Golfweek.)

The SI/Golf.com guys were not kind.

Michael Bamberger, senior writer, Sports Illustrated: I am fine with it but then I don't consider the Evian Championship a major. Just a nice event, played at a painfully slow pace on Sunday. The women have four real majors and I will use the historic names: U.S. and British Opens, the LPGA Championship, the Dinah Shore/Mission Hills.

Alan Shipnuck, senior writer, Sports Illustrated (@alanshipnuck): Agree that the Evian is not even on par with the Players, and the latter tournament is miles from being a major. It was a bad call and the wrong one to wipe out so many scores but at least that was on Thursday. The ensuing three days featured lotsa good golf and the final round was tightly contested by a bunch of top players. So, in the end it was an okay result, if we're grading on a curve.

The mess is for LPGA Commish Mike Whan and Evian to sort out, but the bad press alone should remind companies that sometimes having a really swell event is a nice thing and trying too hard to force elevated status can backfire.