When one comes to the quality of the bunkers and other hazards we pass into realm of much dispute and argument. Primarily bunkers should be sand bunkers purely, not composed of gravel, stones or dirt. Whether this or that bunker is well placed, has caused more intensely heated arguments outside of the realms of religion, than has ever been my lot to listen to. C.B. MACDONALD

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

February 07, 2020

Titleist's Off-Shoot Brand Makes Fun Of The Titleist Lifestyle

February 07, 2020/ Geoff Shackelford

They don’t wear Footjoys, tuck in shirts and this from Titleist/Acushnet’s new faux under par lifestyle brand’s website, launched Friday with two low-priced golf balls for people playing for reasons, well....

We’re not the golfers you see on tour. We’re different. The ones playing local, taking mulligans, over celebrating and always going for it. Club Championships, rule books, 18 holes every time - that's not our game. We’re here for golf that fits our life. For fellowship. For the love of the fairway. We're united by the game.

how incredible to see the Acushnet, parent company of Titleist, mocking the very world its Titleist brand lovers embrace—club championships, rule books, 18 holes, playing the game the right way and cherishing tradition. And paying handsomely for the dozen balls that signify a certain belief in a classic American-made product.

Wild.

I’ve seen some tearing down of amazing businesses in hopes of attracting three millennials, or the attention of the CEO’s children. But I never thought the day would come with one of America’s most storied brands, built on a perceived respect for the core values of the sport, would seek to outdo the PGA Tour’s loathsomely silly Live Under Par campaign.

Anyway, amazing times! Good luck Union Green. I’ve got “Website Not Responding” a year from now in the GeoffShackelford.com office pool.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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Thanks to @collin_morikawa for capping off a great week in style with the lowest final 36 holes in major history, and to the @pga and @pgatour for putting on a safe, well orchestrated week in tough circumstances. Nice of @stephencurry30 to stop by fo

@rorymcilroy, 15th fairway, 2020 @pgachampionship @tpchardingpark. Hoganesque!

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