Report: Golf Channel Puts World Long Drive Association On The Market

Golf.com’s Josh Sens with news of Golf Channel and parent company NBC putting the World Long Drive Association on the market.

A spokesperson for Golf Channel, which owns and operates the WLDA, told GOLF.com that the network is looking to unload the tour due to a range of pandemic-related factors, including dwindling sponsorship dollars, safety concerns and travel restrictions for what is “a truly global sport with hitters from around the world.”

“Given the current environment and challenges being presented by Covid-19,” the spokesperson said, Golf Channel is also “looking to focus on its core business of media.”

Golf Channel acquired the WLDA in 2016.