The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

July 01, 2021

USGA: Chief Commercial Officer Out On Day One Of The Mike Whan Era

July 01, 2021/ Geoff Shackelford

Mike Whan suggested he’ll have a better feel for the USGA after 100 days on the job.

So it’s not saying much for Navin Singh that his time as Chief Commercial Officer ended before the new CEO knew where to find the Coke machine.

Golfweek staff penned the news first:

The USGA also confirmed to Golfweek that Chief Commercial Officer Navin Singh has left the organization to pursue other professional opportunities. Singh was responsible for creating, directing and implementing the USGA’s commercial strategy, which included the broadcast production of USGA championships as well as the organization’s digital media rights portfolio and its digital media products.

Singh joined the USGA in 2016.

Given Singh’s willingness to leverage the USGA’s business with Golfweek Custom Publishing to complain about stories he didn’t like (including some of mine), it was probably wise no one at Golfweek put a name on this story should Singh pop up in another golf job. And given the propensity of golf organizations to go to the been-there-done-that “talent” well, he’ll probably land somewhere. With a raise.

But as I’ve written in recent Quadrilaterals here and here, the U.S. Open’s over-commercialization grew embarrassing in recent years. Under Singh’s watch we got Lexus courtesy cars in play and dreadful digital media products like this year’s U.S. Open apps. And with the move back to NBC and Golf Channel (where Singh worked), the USGA got railroaded into being part of Peacock rollout to the inconvenience of viewers, all while flooding the broadcasts with USGA partner messaging. Other than that…

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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