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Tuesday
Sep112007

BMW Ratings...Solid?

Ed Sherman indicates that the BMW drew a strong audience, but it's hard to get excited about a 3.2 rating when you see that Bears number...
Still, Sunday's 3.2 rating was significantly higher than the 2.1 for the final round of the first playoff tournament, The Barclays, in which Mickelson was in contention with Woods sitting out.

For the final 30 minutes, the BMW did a 5.0 national rating, a decent number considering the competition.

Locally, the Bears obviously ruled, doing a 26.9 rating on WFLD-Ch. 32; one local ratings point is worth 34,550 households. But at the same time, golf ranked second in the market from 3-5 p.m. with a 4.2 rating. The tournament actually picked up viewers down stretch, peaking at a 6.9 rating in the final 15 minutes.

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Reader Comments (1)

"Sponsors don't care about ratings"....Tim Finchem

Hope he's worked that out with Mercedes Benz, Sony, And Bob Hope, championships tethered to Golf Channel coverage.
09.13.2007 | Unregistered CommenterJohn M.

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