Latest From
Writing And Videos
« "They got it." | Main | "On the record or off?" »

BMW Ratings...Solid?

Ed Sherman indicates that the BMW drew a strong audience, but it's hard to get excited about a 3.2 rating when you see that Bears number...
Still, Sunday's 3.2 rating was significantly higher than the 2.1 for the final round of the first playoff tournament, The Barclays, in which Mickelson was in contention with Woods sitting out.

For the final 30 minutes, the BMW did a 5.0 national rating, a decent number considering the competition.

Locally, the Bears obviously ruled, doing a 26.9 rating on WFLD-Ch. 32; one local ratings point is worth 34,550 households. But at the same time, golf ranked second in the market from 3-5 p.m. with a 4.2 rating. The tournament actually picked up viewers down stretch, peaking at a 6.9 rating in the final 15 minutes.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

"Sponsors don't care about ratings"....Tim Finchem

Hope he's worked that out with Mercedes Benz, Sony, And Bob Hope, championships tethered to Golf Channel coverage.
09.13.2007 | Unregistered CommenterJohn M.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.