Euro Tour Chief Pelley: Not To Be Afraid To Make Big Changes

James Corrigan of the Telegraph reports on European Tour Chief Keith Pelley surprising in his response to calls for a Ryder Cup rethinking.

Speaking to writers in Turkey where the Turkish Airlines Open was just won by Thorbjorn Olesen, Pelley suggested he's using the Paul Casey example as motivation to improve the European Tour.

“Our job as the gatekeepers of the Tour is to provide bigger purses, greater experiences and greater courses so that the players want to play here – and play here more than they need to just to stay a member – and so be a Ryder Cup player,” he said.

“The Ryder Cup is a critical component of our Tour and it is a sensational event. But it shouldn’t be the only reason why someone wants to be on our Tour. That’s our job at hand right now.

“We are having discussions regarding the qualification system. We will have them with our players, with our tournament committee and our board over the coming weeks and months. We will adjust the Ryder Cup qualification if we feel that we need to. We won’t be afraid to make the changes.”

But as John Huggan notes at GolfDigest.com, it's not as simple as making changes.

Eligibility for the Ryder Cup is one of the few “weapons’ he has in the on-going - and generally losing - battle with the bigger purses on offer on the PGA Tour.

Golf Pros Who Read Files: Padraig Harrington Credits Book (Really!) After Portugal Masters Win

Shockingly there is a golf pro willing to confess his love (and good use) of the written word.

Even better than the idea a future Hall of Famer is searching so hard, is that Padraig Harrington credited the mental performance book after winning the European Tour's Portugal Masters on Sunday.

From Brian Keogh's account of the tournament:

What pleased him most about his win was his mental attitude and he credited coach Dave Alred with the turnaround having read his book, The Pressure Principle: Handle Stress, Harness Energy, and Perform When It Counts, earlier in the week.

"I feel really good," Harrington said. "I was very relaxed all week. I was in a nice place mentally.

"I've been reading Dave Alred's The Pressure Principle and it gave me a few pointers that maybe I'd been missing out on and I stuck to those all week. It was a big plus for me.

"I just realised how poor my own language is about myself and my game. So I was very focused on my self-talk this week and what I was saying to myself and very focused on my posture walking around on the golf course and it was a tremendous help."

Tribunal Offers Glimpse Into Behind-The-Scenes European Tour Executive Drama

Thanks to reader David for Joseph Curtis' Daily Mail story on an "employment tribunal" involving the European Tour versus Scott Kelly, 61, a former lieutenant under George O'Grady fired by new chief Keith Pelley.

Kelly is alleging age discrimination.

Scott Kelly, 61, travelled the world attending high profile tournaments for two decades, forged close relationships with important figures including Prince Moulay Rachid of Morocco and even brokered a £126million sponsorship deal with Rolex.

But he claims to have been dismissed by the tour's new chief executive Keith Pelley after he was told to stop attending major events including the Solheim Cup, the female equivalent of the Ryder Cup, and adopt new 'data-based' approaches to gather sponsorship.

The tribunal in Reading heard that the Mr Pelley wanted Group Marketing Director Mr Kelly to use computer programmes to attract new partnerships.

He said he was even asked to take an 80 per cent salary cut and retirement options, which he refused.

The story goes on and on about the case, documenting the shift in sales approach and other interesting tidbits about the Pelley approach.

Danny Willett Teams With His Caddie To Win Dunhill Pro-Am!

No offense to Tyrrell Hatton, who picked up his first European Tour title in the Alfred Dunhill Championship at St. Andrews. But the even better story involved Masters winner Danny Willett teaming with his caddie Jonathan Smart to win the pro-am title. Taking his looper (and presumably paying his way) probably won't win him too many American fans following last Monday mornings' Tweeting barrage, but it's a start.

The full press release since I couldn't find a story on Willett giving his man the week off to play the pro-am. And followed by a Tweet and European Tour Instagram photo:

ST ANDREWS, October 9, 2016 - Jonathan Smart admitted his hands were shaking as he stood over the four foot putt that was to earn him and Masters champion Danny Willett the US$50,000 first prize in the Alfred Dunhill Links Team Championship at St Andrews.
 
Willett, who usually has Smart as his caddie in every other week of the golfing year, raised his arms in triumph when the putt dropped and then hugged him, saying later: “Jon rose to the occasion and carried me all week. I invited him to have a taste of what it’s like on my side of things and he’s won his first event. He played some great golf.”
 

Smart, a six-handicapper from Sheffield’s Hallamshire Golf Club, holed the decisive putt on the Old Course’s 9th green for a birdie three and said: “That’s the best golf I’ve ever played today and Danny is over the moon for me. But I won’t be getting any percentage of the winnings – he’s already done more than enough for me this week by giving me this treat of playing in such a great event as his amateur partner. It’s been an unbelievable experience.”
 
Willett and Smart started the final day on 26-under-par and shot a 12-under-par round of 60 to clinch the title by one stroke from Polish professional Adrian Meronk and his Swedish amateur partner John Eliasch.

Meronk and Eliasch had started out with a three-shot lead over Willett and Smart but were gradually hauled in by the English pair, who sported matching beige trousers with maroon tops. Playing together in a four-ball, the two teams were tied on 37-under-par when they teed off at their final hole, the 9th. Smart’s birdie blow then decided a titanic struggle.
 

“It was a real matchplay situation for 18 holes,” added Smart. “Those guys kept coming at us. It has been an amazing week for me and I cannot believe that we’ve won. But I’ve definitely experienced a little of the nerves that Danny has to cope with in every tournament. Now I’ll appreciate what he’s got to go through a little bit more. It’s been a real insight and so enjoyable.
 
“On that last hole my hands were shaking when I was trying to line the ball up.  When you're telling someone what to do, it's a lot simpler than having to do it yourself. It has all been just very surreal.  I could not believe how nervous I was coming down those last few holes.  And to win an event with Dan, here, has just been unreal.”
 

Willett, who missed the cut in the individual tournament, added: “It's been great fun.  I've obviously not played great golf myself.  I showed a few bits every now and again but luckily that's what this format is for us as a team, dovetailing well, which we did.”
 
Cricket legend Sir Ian Botham, playing with English professional David Horsey, and Fifty Shades of Grey actor Jamie Dornan, who played with individual winner Tyrrell Hatton, were among the three teams who shared fourth place in the team competition.

Euro Ryder Cup Team After Italy: Willett Up, Westwood Down

The Italian Open provided a final tune-up for some European Ryder Cuppers and one of the team's biggest questions marks had his best week in months.

Danny Willett played his final 69 holes without a bogey, finishing second.

There was this roundup posted by the European Tour of other team members. Everyone flashed moments of decent golf except Lee Westwood, who missed the cut.

Westwood may have a brewing distraction (thanks reader David). According to the Daily Mail's Amie Gordon, the Lee Westwood School is being countersued by families who were sued for leaving early.

Westwood is cutting ties with the school, according to the report.

It was a great finish in Italy, here is Francesco Molinari wrapping up his home nation's Open on the last hole in grand fashion:

 

Congratulations @chiccogolf 🏆🏆

A video posted by European Tour (@europeantour) on Sep 18, 2016 at 10:01am PDT

 

Video: Euro Tour's Beat The Pro Challenge Had Something For Everybody

As previewed earlier in the week, the European Tour's "Beat The Pro" Challenge planned to throw amateur golfers into the middle of tournament action.

Hitting one shot on the par-3 14th in a closest-to-the-hole competition, the amateurs were part of the proceedings on just Thursday and Saturday. As you'd hope, there were highs and lows, as depicted in this compilation from the European Tour's Instagram account.

As far as gimmicks go, it appears to have had little impact, especially since no one was injured by the one shank. To put it another way: if pro golfers were given the opportunity to be interrupted twice in four days for one shot, they'd take that over a pro-am any day!

Meanwhile, Joost Luiten won the KLM Open with a final round and course-record-setting 63.

The highs (and lows) of the Beat the Pro Challenge... 😮 #KLMOpen

A video posted by European Tour (@europeantour) on

Forward Press: The BMW Scheduling Silliness, European Tour Throwing Fans Into (14th Hole) Fire

In this week's Forward Press I explain why the BMW is starting within hours of the Deutsche Bank Championship ending (Corleone and Tattaglia made a deal) and why it's a particularly horrible idea with the NFL kicking off.

But hey, it's all about the Dyes, Crooked Stick and John Daly 1991 memories this week, so we have that (and a few fun YouTube contributions).

Also, the European Tour along with sponsor KLM is trying something pretty bold on Thursday

All in the Forward Press at GolfDigest.com.

Five Family Fun: Premier Series Details Emerge

On the eve of the PGA Championship--albeit one that lands earlier than normal and which will take a few days of golf to get excited about--details of the European Tour's long-rumored Premier Series are emerging.

Chief Exec Keith Pelley's concept of a world tour/answer to the PGA Tour will be a select group of events with a presenting sponsor, reports Golfweek's Alex Miceli.

The Premier Series, the brainchild of Tour chief executive Keith Pelley, was created to stem the flood of veteran talent to the PGA Tour and keep younger European players focused on their home tour.

The plan focuses on certain parts of the schedule with increased purses, not to just compete directly with opposite PGA Tour events but also to emphasize certain times of the year on the European Tour.

With the first phase of the series to be announced at the British Masters in mid-October, the Tour intends to implement the program over the next two or three years. The Premier Series would consist of 10 tournaments in 2018 and 12 events in 2019.

Your turn Commissioner Finchem!

Irish Open To Portstewart Sets Up Three-Week Links Season

The Open and the Scottish Open are being joined by the Irish Open, it was announced today.

Brian Keogh with the details on Portstewart landing the Dubai Duty Free Irish Open, hosted by the Rory Foundation.

The July 6-9, 2017 dates mean three weeks of links golf next summer, with a pair of tune-up options for players.

Scottish Open v. Irish Open? And Other Fun Power Plays

While the headline notes that the Scottish Open is considering a Saturday finish to avoid the Wimbledon final--wise since it was totally lost in the news cycle here after Andy Murray's win--Martin Dempster also looks at the future of this championship through the eyes of Aberdeen Asset Management's Martin Gilbert.

Besides some of the courses being considered (Kingsbarns, Gullane, Royal Aberdeen but no Trump International), this was fun and may explain why we wont' see Rory at the Scottish for some time.

With Rory McIlroy as its host and Dubai Duty Free as sponsor, the Irish Open is eyeing a prime summer slot, but Gilbert, who has been instrumental in Aberdeen Asset Management pumping more than £10 million into Scottish golf over the past few years, is adamant that won’t be the one before the Open Championship for the foreseeable future.

“I’m sure he would,” he replied to being told that McIlroy had his eye on the Scottish Open slot. “But, as Keith Pelley said, we are tied in to this date until 2020, so no matter what Rory says...and this is a better tournament than the Irish Open, I can tell you.”

Fighting words!