Tribunal Offers Glimpse Into Behind-The-Scenes European Tour Executive Drama

Thanks to reader David for Joseph Curtis' Daily Mail story on an "employment tribunal" involving the European Tour versus Scott Kelly, 61, a former lieutenant under George O'Grady fired by new chief Keith Pelley.

Kelly is alleging age discrimination.

Scott Kelly, 61, travelled the world attending high profile tournaments for two decades, forged close relationships with important figures including Prince Moulay Rachid of Morocco and even brokered a £126million sponsorship deal with Rolex.

But he claims to have been dismissed by the tour's new chief executive Keith Pelley after he was told to stop attending major events including the Solheim Cup, the female equivalent of the Ryder Cup, and adopt new 'data-based' approaches to gather sponsorship.

The tribunal in Reading heard that the Mr Pelley wanted Group Marketing Director Mr Kelly to use computer programmes to attract new partnerships.

He said he was even asked to take an 80 per cent salary cut and retirement options, which he refused.

The story goes on and on about the case, documenting the shift in sales approach and other interesting tidbits about the Pelley approach.