This Week In Golf Channel Ratings: TOC Monday, Sony Sunday

Son Of The Bronx posts the latest numbers that included the Monday finish at Kapalua and last weekend's traditional Sunday ending of the Sony Open. For the week, the channel averaged 166,000 viewers in prime time, 87,000 for the day, down from 231,000/101,000.

The live telecast of the Hyundai Tournament of Champions was the No. 1 program for the week, drawing a .3 and 496,000 viewers. Number two was Sunday's Sony Open final round, which drew a .2 and 346,000 viewers going against the NFL playoff game.

The top rated Golf Central was Saturday's 11:30 ET showing, drawing a .1, 132,000 viewers following a third round replay of the Sony that had 97,000 viewers.

And the most watched Morning Drive was Saturday (.1, 127,000), which aired at noon ET.

Holly's World And We're Just Living In It

Here is my Local Knowledge item on Holly Sonders getting one of four celeb invites to the Humana Challenge this week.

As I reported in a worldwide, life-changing exclusive on Morning Drive, Sonders's pros for the event are Brandt Snedeker, Bo Van Pelt and Jamie Lovemark. Not a bad draw as far as fun PGA Tour players to watch and talk to.

This Week In Golf Channel Ratings: Christmas Day Is Huge!?

Four Christmas Day airings of the World Long Drive Championship netted 461,000 total viewers, giving Golf Channel surprisingly good numbers for a week of re-runs.

Even more bizarre: 118,000 viewers on average for a Saturday, December 28th prime time re-run of the BMW Championship, landing fourth for the week behind the World Long Drive airings whose numbers were easily explained by the need for families to take a break from one another. And what could be more soothing than watching grown men bash a ball?

As always Son of the Bronx posts the numbers.