Tune In: One Last Morning Drive At 7 AM ET

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Having been part of the show every Monday for three years, it’ll be a sad day Sunday when Golf Channel bids farewell to the only morning show ever devoted to the sport.

Tim Schmitt previews and highlights some of the farewells already posted from contributors.

Let’s hope the network gives the show a solid send off in between the inevitable shots of Charlie Woods eating breakfast, arriving at the course, changing his shoes and bantering before his PNC Challenge warm up.

Ringer: "What Happened to Tiger Tracker, Golf’s Most Beloved Twitter Account?"

There should be so many painful elements in reading John Gonzalez’s Ringer account of Golf Channel’s Tiger Tracker and the accounts’ demise.

While it’s obviously a first world account of a silly-fun social media account, it’s also the story of a the brutal implosion of a Golf Channel staple that no beancounter could fully appreciate. After all, the GCTigerTracker did not generate revenue but in the world of “content” it did connect fans to the channel in ways no accountant or, as the story notes, even executives could grasp.

So while this is a look at TT’s demise, it’s also a devastating look into the point-missing that is quickly taking a once wildly successful 25-year-old start-up into no man’s land. Some of the details here should raise alarm bells with Golf Channel and NBC’s partners, particularly because the writer in question admittedly knows little about golf or the account, yet with some digging, was able to grasp the insanity of destroying the kind of authentic, slightly crazy and sometimes captivating connection the account made with “consumers.”

Please read the entire piece, but this from Gonzalez is particularly brutal regarding TT’s resurfacing at the 2020 Masters.

According to Tracker, executives at the company didn’t understand why, in the wake of layoffs that gutted the Golf Channel staff, TT didn’t have the manpower to cover the Zozo Championship just as it always had. In fact, the bosses didn’t know the most basic details, like how to log into the account. They didn’t even have the password. Ultimately, Tracker skipped the October event, the first tournament TT missed that Woods played in since the handle launched eight years earlier. Fans noticed.

“I sat and watched people lose their freaking minds when Zozo was going on,” Tracker said.

The discontent over the discontinued account finally registered with the brass, who realized that they ought to get the handle tweeting again for the Masters, considering Woods was the defending champion. But here again, there was a disconnect about what that required. Tracker says Geoff Russell, a senior vice president and executive editor for Golf Channel, wondered if maybe TT’s Masters responsibilities could be outsourced to a freelance golf writer who had never worked on the account before and didn’t know its voice, which confirmed what Tracker thought—that the bosses “didn’t understand.” (Russell did not respond to several requests for comment.)

Morning Drive R.I.P.; Shane Bacon Joins "Golf Today"

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As a contributor to Morning Drive over the years, seeing the news made officially near the end of this release announcing Shane Bacon’s hiring by Golf Channel was bittersweet. In its near-decade the show once was an important part of the daily lineup and a place where so many announcements, initiatives and other news was broken. But, as with so much related to the Golf Channel these days, the future is focused on showing tournaments, rebroadcasts of the same rounds and very little programming as Comcast shifts to a streaming focus.

As longtime viewers of the show will know, someone I respect tremendously and who brought enormous golf knowledge and insight, is not included in today’s news release:

GOLF TODAY – NEW DAILY GOLF CHANNEL PROGRAM – DEBUTS MONDAY, JAN. 4, 2021

Shane Bacon Joins GOLF Channel and NBC; Serves as Golf Today Co-Host Along With Damon Hack, Anna Whiteley and Jimmy Roberts

Golf Today to Lead Daily Conversation Across the Golf World, Drawing Upon GOLF Channel’s Roots and Representing Evolution of Morning Drive

STAMFORD, Conn. – December 15, 2020 – Golf Today – a new, live daily program that will lead and shape the daily conversation throughout the golf world – will debut Monday, January 4, 2021 on GOLF Channel, representing both a nod to GOLF Channel’s roots and the latest evolution of daily golf coverage on the network.

Shane Bacon will join GOLF Channel and NBC Sports beginning in 2021 and will serve as a co-host for Golf Today along with fellow hosts Damon Hack, Anna Whiteley and Jimmy Roberts. Bacon will also be a part of Golf Central Live From coverage and will provide play-by-play commentary and reports during GOLF Channel live tournament coverage.

Golf Today represents a natural progression in our daily studio programming. At midday, we can lead the daily golf conversation with access to newsmakers in all time zones, Tour players on the range preparing for upcoming tournaments and live press conferences.” said Molly Solomon, executive producer, GOLF Channel. “We’re also thrilled to welcome Shane Bacon as a co-host of Golf Today. Shane has developed an avid fan base with his fresh and insightful approach across his work on golf broadcasts, social media and podcasts, and he’ll be a great fit with the Golf TodayLive From and tournament teams.”

“I’m excited to be joining the GOLF Channel and NBC family – it’s where golf happens, and I’m a golfer,” said Bacon. “The fact that I get to work with the top of the top in terms of analysts, play-by-play voices, and behind-the-scenes folks is a dream come true. I’ve known Damon for a long time and he’s the cream of the crop when it comes to golf journalism. Being a part of a new show will allow us to be creative and collaborative, lean on those ideas that we like, and build a great team together.”

Golf Today harkens back to GOLF Channel’s inaugural year of 1995, when the program of the same name served as the network’s original live tournament pre-game show. Golf Today also represents the evolution of Morning Drive, which winds down this week after kicking off weekdays on GOLF Channel for the better part of a decade. Golf Central will continue to air in its customary evening and pre- and post-event windows, with episodes re-airing on weekday mornings.

According to Golf Channel spokesperson, Morning Drive’s longest running fixture, Gary Williams, “will not be making the transition to Stamford and we wish him well in the future.”

ESPN+ To Start PGA Tour Featured Group Coverage A Year Early, Holes TBA Each Day

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PGA Tour Live pre-broadcast coverage moves from the glitchy NBC Sports platform to ESPN+ in 2022 and I’m fairly certainly the immediate technological wonders and affordable bundle will be a hit.

Even better, we now learn that current subscribers will get to stream featured-hole coverage from 23 PGA Tour events in 2021, a huge perk and yet another mysterious waiving of the white flag by current streaming partner NBC.

For Immediate Release:

ESPN+ and the PGA TOUR have reached an agreement for ESPN+ to stream live, featured-hole coverage from 23 PGA TOUR events in 2021, starting with the Farmers Insurance Open in January and continuing through the FedExCup Playoffs and the TOUR Championship in September. The new agreement follows a similar pact that covered 12 events in 2020 and comes ahead of the launch of PGA TOUR LIVE on ESPN+, as part of the nine-year U.S. rights agreement announced in March, which begins in 2022.

 In 2021, ESPN+ will stream coverage of two featured holes on Saturday and Sunday of each event (selected each day of competition by the PGA TOUR), concurrent with the full telecast on CBS or NBC. 

This is an intriguing twist, which, in theory will allow the coverage to take advantage of a possible twist in course setup or based on early round play. Or, Saturday’s hole turns out to be uneventful and they pivot to another. Love it.

The schedule for 2021 weekend featured hole coverage on ESPN+

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Chamblee Gives Us One Final Tour Of Golf Channel's Orlando Home

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I’ve yet to see any plans announced by Golf Channel parent company Comcast or NBC Sports to send off the Orlando campus in style—or even acknowledge the end. So we’ll have to rely on this somber-but-respectful iPhone tour from Brandel Chamblee who shows off the many incredible elements headed for the trash bin of corporate consolidation history.

As someone who was an occasional guest there, it was hard to watch knowing how several hundred great folks won’t be returning to tell stories about the game they love. (Not to mention the effect this will have on what’s left of the “product” beyond reruns of tournament rounds.)

Founded 25 years ago, the operation has been geographically downscaled by Comcast and is moving to Stamford, Connecticut where original programming, features and other staples of the channel will not making the journey to that golfing mecca home of NBC Sports.

The studios Chamblee takes us through include one named for co-founder Arnold Palmer, who christened the new home of Morning Drive just seven years ago.

Thanks for this Brandel:

Ratings: Mayakoba, LPGA Remind This Is A Time Of Year Suited Best For The Silly Season

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Played in the traditional Hero World Challenge slot, the 2020 Mayakoba Classic (.41/NBC) filled in for the cancelled tournament with a terrific field but was not watched outside of PGA Tour headquarters, The Villages and the Oklahoma State golf team house. To give an idea just how much people don’t want to see tournament golf right now, the lowest rated college basketball game (Baylor-Arkansas women) was on par with Golf Channel’s first early round broadcasts of the Mayakoba.

Showbuzzdaily.com has all of the numbers, including the 2019 Hero’s ratings for comparison (.91/NBC).

The LPGA fared even worse, with no day of the Volunteers of America Classic cracking the top 150 cable broadcasts last week.

The sports taking place in their traditional December slots—football, college basketball—appeared to do just fine, while the sports pushing their product in a non-traditional slot are not resonating as much with fans.

In golf’s case, the recent Match 3 fared well enough and I suspect next week’s PNC Challenge will do very well with Tiger and Charlie Woods in the field. To have any audience beyond the most core of golfers, this is a time of year best suited silly season golf and doesn’t ask us to even pretend to care about a season long points race.

Peter Alliss: Broadcasters Speak About "The Great Man"

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Peter Alliss’s life as a player, writer, architect and overall presence in the game is never to be dismissed, but for a generation on both sides of the Atlantic he will most affectionately remembered for his singular broadcasting presence. And maybe with a little luck, the outpouring of appreciation for “The Great Man” might remind network executives and tours of the many ways to call a golf shot. Not that anyone before or after will ever do it quite like Peter Alliss.

With so many of the legendary ABC voices now gone, Judy Rankin is one of the last members of their core team and she fought back tears to speak so beautifully of Alliss in this Golf Central segment with Todd Lewis.

My favorite line: he had “a way of expressing himself that was sometimes beautiful that was sometimes a guteral noise that none of us could get away with.”

Mike Tirico offered this on Twitter:

I hope this full tribute from another ESPN colleague Terry Gannon, could be posted. But in the meantime thanks to Jeremy Schilling for posting this:

Jim Nantz learned the news as he was entering storied Lambeau Field for today’s Packers game on CBS. For a few years the two were paired at times on BBC Open Championship broadcasts, prompting this fantastic remembrance in 2011 by Martin Kelner of Nantz interviewing Alliss on air during his 50th Open behind the mic and getting to call the conclusion of Darren Clarke’s win, calling that a “career achievement.”

“We’ve lost an icon,” Nantz told me in a phone interview this morning. “He was so brilliant in so many ways. His treatment of the game, the way he saw it from so many angles as a player, as a commentator and as an architect. He could keep it light and breezy, he could be critical when it was needed because he had such a depth of knowledge about the history of the game and every situation.”

Nantz has been listening to The Open Championship podcast while quarantining for two days in hotels prior to every NFL game he calls, including a recent stretch of three games in eight days.

“I heard Peter’s voice all day yesterday,” Nantz said of listening to the 1981 edition won by Bill Rogers with clips of Alliss’s original commentary featured prominently. “That perfect prose…it was poetry.”

Nantz says that as loved as Alliss was in the United States when hosting the Open Championship solo for stretch each day on ABC (but paired with someone during the ESPN years), The Great Man never “got the full appreciation over here that he merited.”

In particular Nantz was struck by Alliss’s ability to go from one broadcast to another—two distinct approaches with ABC and BBC—in a matter of minutes. “One minute there is an audience your speaking and then another you’re presenting yourself to another continent with a totally different format. I admired him deeply.”

From Nick Faldo and Frank Nobilo:

I loved this from Open Champion and future broadcaster Padraig Harrington appearing on BBC 5 with Stephen Crossman:

A sampling of his great calls starting with 1999’s uber-prescient, “What to do, what to do.”

Tiger’s chip-in at the Masters:

And the call that introduced him to a younger audience and became a “thing” whenever Miguel Angel Jimenez hit the range.

Roundup: R.I.P. Peter Alliss 1931-2020

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Peter Alliss got away with things no one other broadcaster could. He’d grunt, gargle, mock, violate the “norms” of broadcasting and when Alliss turned serious, you knew the tournament was about to be decided. For this American viewer, he joined a cast of legends that marked the Golden Age of golf television and every year at The Open, Alliss’ solo stints were always a highlight of the championship. And it was his general gravitas and light touch that made an otherwise slow sport worth watching.

“The Great Man” was far more than a broadcaster, however, with a Royal Air Force stint, over thirty professional wins, two European Tour Vardon trophies, books (illustrated, fiction and non) and his proudest accomplishment, a long Ryder Cup run including playing on the same team as his father Percy.

He would undoubtedly have loved seeing the start of Reuters’ obituary:

Former Ryder Cup player Peter Alliss, who won 31 tournaments in his career before a successful stint as a commentator in which he was referred to as the "voice of golf," has died at the age of 89, the European Tour said on Sunday.

From Ewan Murray’s excellent Guardian obituary:

Alliss, a former professional player who first undertook broadcasting duties in 1961, became the lead man for the corporation’s golf coverage 17 years later. He was widely depicted as the voice of golf.

In a statement released on Sunday, Alliss’s family explained the father of six’s death was “unexpected but peaceful”. Alliss had delivered television commentary for the BBC during the Masters just last month, from his home in Surrey. He had been expected to retire after next year’s Ryder Cup, thereby completing what would have been a remarkable six decades in the commentary booth.

Alliss was synonymous with the BBC where he worked as recently as November’s Masters, as noted in this unbylined remembrance.

“Peter was the voice of golf. He was an absolute master of his craft with a unique ability to capture a moment with a magical turn of phrase that no one else could match,” said Barbara Slater, director of BBC Sport.

As a player, Alliss won 31 tournaments and he and his father Percy were the first father-son duo to compete in the Ryder Cup, when it was a contest between Great Britain and the United States.

In 2012, he was inducted into the World Golf Hall of Fame in the Lifetime Achievement category.

After retiring from playing golf – in a professional sense, at least – Alliss moved into the commentary booth, where his descriptive and dead-pan style became the soundtrack to the BBC’s coverage of major golf events.

“His inimitable tone, humour and command of the microphone will be sorely missed. His often legendary commentaries will be long remembered,” said the BBC.

From BBC’s Iain Carter touching remembrance:

Weighing 14 pounds 11 ounces, he was believed to have been Europe's heaviest baby at the time. He left school aged 14 and devoted himself to the game of golf, playing for the England boys team in 1946.

A year later his went to his first Open after travelling with his father to Royal Liverpool.

"I was obviously excited," he told me earlier this year. "The journey up on the train, going to Bournemouth from Ferndown.

"We went on the bus with golf clubs and suitcases and everyone looked at us as if were mad. 'What the hell have you got in that bag?' Then the train up to London and up to Chester and then we had a bus along to Hoylake."

The youngster was somewhat overwhelmed and failed to qualify, but went on to post five top 10s in 24 appearances between 1951 and 1974.

From the Associated Press’ tribute:

With his deep and soothing voice, warm humor and passion for golf, Alliss may have been more renowned as a commentator than a player. Golf Digest once called Alliss ''the greatest golf commentator ever.''

Alliss made his broadcasting debut in 1961 as part of the BBC team covering The Open Championship at Royal Birkdale and became the British channel's main commentator in 1978. He also called big tournaments in the United States, Canada and Australia.

Among his many witty one-liners was this classic from 2002 when Tiger Woods shot 81 in The Open: ''It's like turning up to hear Pavarotti sing and finding out he has laryngitis.''

From Phil Davison’s Washington Post obit:

Mr. Alliss’s popularity as a commentator for nearly 60 years was largely due to his reassuring, dulcet voice, his knowledge of the game and its history, and his wry, deadpan humor, which sometimes generated controversy.

To some viewers, he sounded like a genial grandpa smoking a pipe and wearing slippers by the fireside. “When it comes to painting a picture with words,” a correspondent for the Daily Telegraph once wrote, “he’s nothing short of Rembrandt.”

Mary Hannigan with this nice roundup of that one liner and many more.

From John Huggan’s GolfDigest.com look at the life and times of Alliss:

What often gets overlooked as he became more and more famous for his work with a microphone in hand was how good a player Peter Alliss was. Renowned for the smoothness and elegance of his full swing—and, later, terrible putting (the number plate on his car read ‘PUT3’) marked by a dreadful bout of the yips that, he claimed, began on the 11th green at Augusta National during a Masters—he twice played Arnold Palmer in Ryder Cup singles and finished unbeaten.

“I have a very good Ryder Cup record, mostly because of my fear of losing,” said Alliss, who went 10-15-5 on teams that went just 1-6-1. “I always had the attitude that ‘you weren’t going to beat me.’ I believe you play the man, not the course. I played Arnold three times when he was at his peak and the only one I lost was a foursome. I beat him once and halved with him in singles. I also beat Billy Casper, Gay Brewer and Ken Venturi at various times, and halved with Tony Lema.”

From Michael Bamberger’s tribute at Golf.com:

Alliss knew his way around all parts of your better dinner menus and wine lists. He was a large man who lived large. The license plate on his Rolls Royce read PUT 3. Late in the day, he was afflicted with the yips, and he had more than his share of three-putt greens. What saved him was his sense of humor, and his talking ease. Hit it, Alice, a common and mildly sexist phrase for putts that do not reach the hole, began, Peter Alliss would sometimes suggest, with him talking to himself: “Hit it, Alliss.”

Alliss turned pro at 15 and went to work for his father at Ferndown Golf Club. Adam Schupak has a spectacular story from his early days here at Golfweek.com.

Rick Broadbent with The Times obituary (behind paywall).

Golf Channel’s feature on the life and times of Alliss:

His World Golf Hall of Fame speech just seven years ago, a special night indeed…

A Must Listen: Peter Alliss On Desert Island Discs With Michael Parkinson

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While we all take in the passing of the magnificent Peter Aliss and I compile my thoughts along with those of his many friends in golf, this 1987 interview with Michael Parkinson should satisfy your curiosity while providing a tremendous Sunday evening listen.

He touches on a wide range of topics related to his life and times, with a good portion of the interview discussing his life in golf including talk of his father Percy, his Ryder Cup play, money, broadcasting and where his battle with the yips started.

In between are his desert island music selections which, naturally, were majestic. For a masterful soloist, he loved his duets!

Here is the link. Enjoy.

Ratings: Basically, No One Watched The 2020 RSM Classic

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Despite a very solid field and compelling finish, Golf Channel’s four-round broadcast of the 2020 RSM Classic failed to garner more than a few cataract-free eyeballs.

ShowBuzzDaily with the gruesome ratings showing an average of 346,000 watched the final round, with only 31,000 of those not Villages-eligible.

The post-fall Masters slot and wealth of viewing options made this a no-win situation even with all of the long-bombing athletes today.

"The Masters laid waste to the notion of social justice causing sports' TV ratings decline"

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Yahoo’s Shalise Manza Young points out that a 51% decline in Masters ratings was in line with other drops in major sports, placing it as the fourth-worst on the list of significant events after the Stanley Cup, Preakness and the U.S. Open final round 56% drop.

Since almost no golfers partook in social justice causes this year, golf did not suffer a backlash cited as the cause of overall ratings drops:

There have been acknowledgements of the renewed call for racial reckoning that began with George Floyd’s killing in late May, with PGA Tour commissioner Jay Monahan releasing a statement 10 days after Floyd’s death that followed other corporations who made nebulous commitments to increasing diversity in their ranks, and senior tour player Kirk Triplett played with a BLM sticker on his bag.

But other than a few players participating in the performative #BlackoutTuesday on Instagram in June, there hasn’t exactly been a groundswell of public support for the movement in golf.

So save the “It’s those damn social justice warriors, I just want to watch my sports!” B.S.

"Masters Final Round Rating Down 51 percent, Lowest Since 1957" And Yet...

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Paulsen at SportsMediaWatch summarizes the 2020 Masters ratings and overall huge declines with 2020’s one-off November playing.

Dustin Johnson’s win sank 51% in ratings and 48% in viewership from Tiger Woods’ iconic win last year, which aired in an even earlier timeslot (9 AM rather than 10), but on the tournament’s usual April weekend (6.9, 10.81M). Compared to 2018, the last time the final round aired in its usual late afternoon window, ratings and viewership fell 57% from a 7.9 and 13.03 million.

The steep declines and record-lows are in keeping with the overall trend for sports on television since the wave of cancellations and postponements in March. The NBA Finals (7.49M) and World Series (9.79M) both set all-time record lows in viewership, declining 49 and 30 percent respectively from last year. Stanley Cup Final viewership plunged 61% to a 13-year low (2.15M). All three Triple Crown horse races hit lows, with each down at least 32%.

While it’s still too soon to say whether any of these playings of major events will turn out to be regretted, I sense that even with huge ratings declines 2020 has reinforced the timelessness of the above-mentioned events.

In a strange way, by playing through it feels like the strength of the time-honored spectacles and their normal place on the calendar has only been strengthened. Whether its the many Masters traditions, or the Derby on the first Saturday in May, or the World Series in front of fans, all of these big time events feel even more indelible after having been deprived of experiencing them in normal ways. No one will questions a return the traditional playings.

But for the events and sports without that backbone of tradition? It feels like the pandemic will accelerate any trends prior to this mess. In the case of golf, tournaments with powerful connections to the past or a traditional timing will be supported by sports fans. The placement and perpetuity of everything else in sports seems up for grabs.

So while the ratings were as low as you can go, the overall sense that the Masters-remains-the-Masters provides more reinforcement that those events with traditions unlike-any-other will thrive because they always known their limitations and strengths.

Today In COVID-19 And The PGA Tour: Haas Positive, NBC/Comcast Accused Of "Ignoring Science"

Bill Haas became the 16th PGA Tour player to test positive for COVID-19 in advance of this week’s 2020 penultimate event, as announced by the Tour.

PGA TOUR Statement on Bill Haas

As part of the PGA TOUR's pre-tournament screening process this week at The RSM Classic, PGA TOUR member Bill Haas tested positive for COVID-19 and has been withdrawn from the event.
 
“It’s obviously disappointing news to receive, but my focus is now on recovery and ensuring the health and well-being of my family,” said Haas. 

Haas will have the PGA TOUR’s full support throughout his self-isolation under CDC guidelines. 

Meanwhile the union representing broadcast technicians issued high praise for CBS’s efforts to keep their team healthy and safe since the PGA Tour restart, but criticized Comcast’s NBC/Golf Channel unit for not requiring testing of workers at their televised events.

From the International Alliance of Theatrical Stage Employees, which also implied negotiations have broken down over testing.

**From Deadline.com following up on the IATSE Tweet:

Said Justin Conway, the IATSE international rep who represents workers at the NBCUniversal-affiliated Golf Channel: “At least 10 crew members have reported contracting the virus, and as of this morning, there may be a few more. You don’t know until people are tested. Testing is our goal. With crews constantly traveling and coming into contact with players, other crew members, and event volunteers, we’re concerned that without proper testing protocols it’s a matter of time before a Golf Channel show turns into a spreader event.”

Noting that other major television networks covering golf and sports events have instituted testing for crews, the union says that the Golf Channel’s management “has been uncooperative in response to calls for tests to be made widely available for broadcast crewmembers.”

“These techs bounce between networks and tournaments frequently — in some cases more often than workers who produce scripted motion pictures and television shows under the NBCUniversal umbrella,” Conway said. “We believe it’s resulted in a situation where Golf Channel broadcast technicians are being treated as second-class citizens.”

3.37: 2020 Masters Ratings Fall In Fall

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With a 10 a.m. ET final round start to clear room for the Bills-Cardinals, the 2020 Masters recorded a 3.37 final round rating with an average of 5.58 million viewers. That’s down over four points from the epic 2019’s Masters (7.7/10.8 million average) won by Tiger Woods (which also started and ended earlier than normal, but was played in April).

ShowbuzzDaily.com’s Mitch Metzcalf with all of the numbers, including Saturday’s 3.05 rating. 2019’s Saturday telecast drew a 5.5.

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While this is undoubtedly the lowest rated Masters since numbers were tabulated, weekday coverage on ESPN did not see such extreme declines, drawing an average of 2.2 million Thursday and almost 2.8 million Friday.

Friday’s telecast was the top rated cable show.

Two other ratings notes from Michael McCarthy, veteran media reporter:

Despite the 3.37 drop from a 7.7, this still earns the Masters atop the list of top golf broadcasts in 2019 to edge August’s PGA Championship. That event, played in east coast prime time, drew a 3.2 and peaked at 6.8 million viewers for Collin Morikawa’s win. The U.S. Open’s final round 1.9 on NBC made it the lowest rated of the three majors played this year.