"Masters Final Round Rating Down 51 percent, Lowest Since 1957" And Yet...

Paulsen at SportsMediaWatch summarizes the 2020 Masters ratings and overall huge declines with 2020’s one-off November playing.

Dustin Johnson’s win sank 51% in ratings and 48% in viewership from Tiger Woods’ iconic win last year, which aired in an even earlier timeslot (9 AM rather than 10), but on the tournament’s usual April weekend (6.9, 10.81M). Compared to 2018, the last time the final round aired in its usual late afternoon window, ratings and viewership fell 57% from a 7.9 and 13.03 million.

The steep declines and record-lows are in keeping with the overall trend for sports on television since the wave of cancellations and postponements in March. The NBA Finals (7.49M) and World Series (9.79M) both set all-time record lows in viewership, declining 49 and 30 percent respectively from last year. Stanley Cup Final viewership plunged 61% to a 13-year low (2.15M). All three Triple Crown horse races hit lows, with each down at least 32%.

While it’s still too soon to say whether any of these playings of major events will turn out to be regretted, I sense that even with huge ratings declines 2020 has reinforced the timelessness of the above-mentioned events.

In a strange way, by playing through it feels like the strength of the time-honored spectacles and their normal place on the calendar has only been strengthened. Whether its the many Masters traditions, or the Derby on the first Saturday in May, or the World Series in front of fans, all of these big time events feel even more indelible after having been deprived of experiencing them in normal ways. No one will questions a return the traditional playings.

But for the events and sports without that backbone of tradition? It feels like the pandemic will accelerate any trends prior to this mess. In the case of golf, tournaments with powerful connections to the past or a traditional timing will be supported by sports fans. The placement and perpetuity of everything else in sports seems up for grabs.

So while the ratings were as low as you can go, the overall sense that the Masters-remains-the-Masters provides more reinforcement that those events with traditions unlike-any-other will thrive because they always known their limitations and strengths.