
Sports and business writer Richard Sandomir of the New York Times
has the best dissection of the PGA/CBS screw up, as well as Monday's golf-light, commercial heavy telecast that
yours truly wrote about for Golfobserver. Sandomir writes:
CBS's commercial load was
a distraction yesterday - even more than on Sunday - creating a
disjointed viewing experience during the year's final major. The
commercials interrupted the narrative flow of this five-hole event,
with 12 golfers finishing their final round, half of them separated by
three shots, and half of them paid little or no attention by CBS
(except for a note by Jim Nantz, as the camera focused on Vijay Singh,
that yesterday was the 60th anniversary of V-J Day).
CBS could have reduced the number of
commercial blocks it had, or more boldly, eliminated advertising in the
final 30 minutes. Perhaps it was waiting to go commercial free for a
playoff, which would have caused the network to blow off more than
"Guiding Light" and the first half-hour of "The Price Is Right."
But commercial interests won out
over golf, even if no crucial shots were missed while CBS was in a
break. Peter Oosterhuis, one of CBS's on-course reporters, seemed to
believe the action was more important than mercantilism. After
Mickelson missed a birdie putt on No. 17, Oosterhuis said, "Let's go to
18," but CBS went to commercials instead.
And he offers this quote from CBS's Rob Correa, a CBS Sports senior vice president for programming:
"The P.G.A. of America is
responsible for the scheduling of the tournament," he said. "It's up to
them." He said CBS would not have objected to an earlier start "if the
weather reports were that severe."
The party lines seems to be: blame the weather reports for not making
enough of a fuss. Only, that won't work as the forecasters were on the
record with
Golfonline's Tom Mackin as early as Friday
that Sunday had the potential for severe, course-clearing conditions.
Anyone watching the Weather Channel knew Sunday's afternoon forecast
was for possible severe storms. As reader Stan pointed out, a
simple "we goofed" would make this go away, but as usual, the spin will
only prolong the criticism, and unfortunately, may even begin to taint
Mickelson's win.
Meanwhile, Sam Weiman
in the Westchester Journal News and Robert Lusetich i
n The Australian review
the situation. Lusetich looks at the various "what if" scenarios had
play been started earlier and not halted. Even though Steve Elkington
says that even though he was the hottest player on the course, the wind
shift would have made the finishing stretch brutal. So he was glad play
was halted.
Speaking of the man with the best swing in the world,
Jim McCabe talks to Elkington about the PGA and the Scenarios that are already keeping him lying awake at night.