Verdi: Can't Legislate Progress, Next Question

Bob Verdi asks and answers questions.

Did technology affect golf in 2005?

A tired theme, in our opinion. You can't legislate against progress. The big story in bowling, besides Asbaty, is the new scented ball. You can now collect the 7-10 split with an amaretto ball. In tennis, it was the introduction of a magnetic racket, which instantly returns to its original shape after you hit the ball and which doesn't smell like amaretto. Yet.

So, you're really not worried about emerging technology? 

I worry about technology when I call my bank two blocks away to find out whether a check has cleared and the person who picks up the phone is in New Delhi.

Here was Verdi last year writing about the issue.

Meanwhile, the piece inspired me to to offer a similar question and answer session to myself.

Did technology really impact golf in 2005, or is everyone from Jack Nicklaus to Arnold Palmer to Greg Norman to Tiger Woods suggesting this just to get attention?

A tired theme, in our opinion. You can't ask golf writers to do anything but cover stars on the PGA Tour. I mean, who wants to write about something that requires thought, historical perspective, curiousity, a grasp of science and a concern for ramifications beyond the PGA Tour?

So you're not worried about emerging technology?

Why, I'm a blogger? I'm not the one whose publication arrives in the mail three weeks after the publication date...during the non-holiday season. Or the one who calls customer service to get some Canadian telling me that postal works must be reading my issues.

 

Another Augusta Story

Isn't it great the club is hosting so many golf writers?  After all, what else would I have to rant about? (Though I don't know if it even hit 66 degrees today...there is that).

Ron Green Jr. pens a slightly less press-release like column that Hootie will love.

For the third time in six years, Augusta National has undergone a dramatic renovation, continuing the perpetual pursuit of maintaining the rhythm and demands created by designers Bobby Jones and Alister Mackenzie.

What's with the rhythm references? When did Augusta National become Soul Train?

In 1932, Jones said this about Augusta National: "The perfect design should place a premium upon sound judgment as well as accurate striking, by rewarding the correct placing of each shot. Mere length is its own reward, but length without control ought to be punished."
Jones understood the game, its players and their equipment would evolve through the years, even if he didn't envision club heads the size of grapefruits and tee shots that routinely fly more than 300 yards.

Right. After all, how could he have envisioned that so many grown men would be so scared of upsetting someone's shopping rights, that they would jack around with his dream course just so that they wouldn't have to change a few rules to ensure that skill would reign supreme over hi-tech club fitting.

The changes have assured that the tough holes will remain difficult and erased any lingering perception that driving accuracy isn't critical at Augusta National. Long hitters still have a great advantage at Augusta National, but only if they can control their length.

Because Lord knows, that lingering perception served the tournament so poorly through the years, serving up all those lousy finishes and undeserving winners.

In all seriousness, let's go back to the Jones quote cited by Green. It's got to be part of the club talking points.

"The perfect design should place a premium upon sound judgment as well as accurate striking, by rewarding the correct placing of each shot. Mere length is its own reward, but length without control ought to be punished."

Look, I went to Pepperdine where thought is frowned upon and yet I can figure this out, so America's golf writers should be able to understand it too.

Rewarding the correct placing of each shot. This starts with fairway width in the Jones/MacKenzie strategic approach to course design. In trying to emulate the principles of the Old Course, they hoped players who adapted to the day's conditions and hole location would be significantly rewarded for thinking about and correctly placing their tee shot. The optimum angle would be the reward awaiting this wonderful combination and brains and accurately. 

Bad placement, meant you couldn't attack a hole location or you had a more difficult approach shot.

But for this democratic principle to work, it had to start with width that set up options. Length with control would be rewarded. Length without control would be punished, assuming the ground was at all firm.

As outlined in this and other articles, the pinching of landing areas at 300-340 yards or the plugging of forest gaps appears designed to control the length of today's players. In other words, to force them to lay back. Big difference between that rather authoritarian mindset, versus the Jones-MacKenzie democratic/free market approach of allowing for length off the tee. (MacKenzie even advocated that holes widen out for longer tee shots.)

Narrowness designed to discourage the long drive eliminates the need for "sound judgment" and "correct placement" based on the day's hole location or conditions. It means there is only one way to play round after round.

Meaning that Augusta National is in grave danger of becoming precisely what Jones despised about golf in America:

Employing a comparison with our own best courses in America I have found that most of our courses, especially those inland, may be played correctly the same way round after round. The holes really are laid out scientifically; visibility is stressed; you can see what you have to do virtually all the time; and when once you learn how to do it, you can go right ahead, the next day, and the next day, and the day after that.

Knockdown Shots Vol. 2

The Orlando Sentinel's Steve Elling pens another entertaining "knockdown shots" column.

News item: Tiger Woods says he will skip the PGA Tour's season-opening Mercedes Championships next month and won't begin the 2006 season until the Buick Invitational on Jan. 26. "I haven't had an offseason," Woods explained.

Knockdown shot: Let's recap, shall we? He signed contracts or received appearance fees estimated at $3 million to play in far-flung events in China and Japan, and elected to play in the 36-hole Skins Game and PGA Grand Slam, veritable exhibitions. The Target World Challenge, conducted last week, is Woods' own tournament. If the season is too long, as Woods has complained, whose fault is that?

What kind of hometown homerism is that?

News item: Those attending the LPGA's ADT Championship at Trump International in West Palm Beach are served bottled water featuring the personalized label of overexposed course owner Donald Trump.

Knockdown shot: At least the product, Trump Ice, is a fitting tribute. Like its millionaire namesake, it's completely transparent and lacks any real substance.

Poor Donald.

News item: Augusta National officials, in another attempt to stay ahead of the technology curve, again lengthen the course by stretching several key holes. "Augusta has changed," said club member Arnold Palmer, choosing his words carefully. "It isn't the same as I have known it all the years. Do I like it much? Again, like everything, when you make some changes to something you have known all your life, you have to get a little acclimated to it."

Knockdown shot: Palmer quickly added that he now plays solely from the regular member tees, by the way.

Shouldn't Arnold Palmer be able to say whatever he wants about Augusta National? Well, that tap dance still said a lot. 

More Mercedes Spin

Don't count Ken Fidlin as part of the Tiger Woods-skipping-Mercedes apologensia...

Meanwhile, Phil has chimed in on why neither he nor Tiger can make it to dreary old Kapalua.

"I know it's difficult for Tiger, too, considering that he lives in Florida," said Mickelson.

He's right. The G5 might have to stop for refueling. The stress!

"When I've played there, it has kind of messed up my schedule and made it hard to get into the rhythm I want to start the year."

Oh, and here I was thinking he just wanted to spend more time with his family. At Kapalua.

Wait, that was last month.  

Building a schedule around these two? Risky business. 

 

Golf World's Top 100 Newsmakers of 2005

Lots of year end review stories to pass on because Golf World's comprehensive look is the best. Some of their top 100 "newsmakers" can now be viewed online.

This will take you to the top 10 as well as links to slots 11-15, 16-20 and 21-25. 

I'm not sure about the Presidents Cup making the top 5 (landing ahead of breakout stars Jason Gore and Paula Creamer), or the "streaks" listing at No. 9 (citing Dana Quigley's Champions Tour streak of events played!?). But the rest seem like solid choices and the write ups are good.

Tim Finchem will want to frame his recognition, as penned by John Hawkins:

Fifty years from now, the PGA Tour's 2007 schedule realignment might be considered a structural benchmark in the history of pro golf.

Or, maybe in fifty years few will remember Tim Finchem and his impactful schedule realignments.  

This was the year Finchem addressed several of the tour's most relevant issues: mediocre television ratings, a 10-month season and the glaring shortage of significant tournaments at the end of every long campaign.

Well, let's get those deals inked first before we nominate him for the Nobel Peace Prize, or proclaim that the numbers are going up. Maybe if the actual, uh, product (Lord, please forgive me) becomes more interesting to watch by playing faster and hitting something besides a wedge into a long par-4.

For the avid golf fan, there is no downside to the schedule revision.

Tell that to the people in Chicago, Westchester, Milwaukee, upstate New York and other locations where events are moving off of longtime dates, or becoming second-tier events at best.

Tiger Money

From Doug Ferguson's notes column:

 STAT OF THE WEEK: Tiger Woods would have finished at No. 8 on the PGA Tour money list based on his earnings from the four major championships. 

And at this pace, next year the majors will be the only...ah you know where I'm going with that. 

Hey, but a power game with stars only playing select events worked so well for tennis.

Golf Magazine Sets Multimedia Push

Thanks to reader Kevin for the heads up on this WSJ story (subscription req.) about Golf Magazine's attempts to diversify.

Basically, they've generated $163.9 million in ad revenue for the first 11 months of the year according to Publishers Information Bureau, but ad pages are off 11.7% while the rest of the industry is down 0.4%. So they are coming up with a $250,000 contest culminating in in two one-hour shows where advertisers will get to push their stuff on TV too. You know, a reverse cross-pollination of synchronized multi-pushbacked brand repurposing initiative.

But here's the interesting part, courtesy of TNS Media Intelligence:

Golf Magazine's top five advertisers of 2005, in millions

Callaway Golf: $8.62

Fortune Brands: $6.11

Honda Motor: $4.0

Nissan Motor: $3.93

Adidas-Salomen: $3.85 
 

More On Tiger's Break

Doug Ferguson writes:

Tiger Woods is so serious about wanting a shorter season on the PGA Tour that he is skipping the season-opening Mercedes Championships at Kapalua next month.

Uh...eh, but if he wanted a shorter season wouldn't he skip playing in...oh forget it.

Ferguson goes on break down the likely Mercedes Championship field. It's not pretty.