Thanks to reader Kevin for the heads up on this WSJ story (subscription req.) about Golf Magazine's attempts to diversify.
Basically, they've generated $163.9 million in ad revenue for the first 11 months of the year according to Publishers Information Bureau, but ad pages are off 11.7% while the rest of the industry is down 0.4%. So they are coming up with a $250,000 contest culminating in in two one-hour shows where advertisers will get to push their stuff on TV too. You know, a reverse cross-pollination of synchronized multi-pushbacked brand repurposing initiative.
But here's the interesting part, courtesy of TNS Media Intelligence:
Golf Magazine's top five advertisers of 2005, in millions
Callaway Golf: $8.62
Fortune Brands: $6.11
Honda Motor: $4.0
Nissan Motor: $3.93