"The grounds for litigation would only be absence of due process. It wouldn’t be the result."

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An interview of Acushnet CEO Wally Uihlein by John Huggan has surfaced on GolfObserver.com, which means you'll get some snazzy early 90s Photoshopping and plenty of Titleist-supplied shots of site sponsor Uihlein. But that's where the fluff ends.
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"Mention of Woods and Mickelson will no doubt prompt the PGA Tour's marketing gurus to point that the involvement of the game's two most compelling figures rendered all objections inconsequential."

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I'm surprised at the short-sightedness of so many otherwise intelligent writers who see Phil and Tiger in a photo together and declare the FedEx Cup format a resounding success. Sure, it's grown tiresome to debate points permutations, but how about a little big picture and consideration for the long-term potential of the FedEx Cup. You know, to actually make early fall golf compelling are good reasons to keep exposing its flaws. Or, say, when Tiger and Phil aren't batting it around any longer.
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"In addition to their equipment, players may also need to spend considerable time changing their course strategy and technique."

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I was poking around Stan Utley's new website and he posts a few thoughts on how he sees the groove rule change impacting the sport.

He also links to Titleist's groove report, which I had never read. Naturally I enjoyed a warm chuckle reading this alarming revelation:

The magnitude of these changes is far greater than most players anticipate. All players will be required to make time and resource consuming changes to their game to address the impact of these performance differences. Beyond wedge and iron changes, players will likely consider other equipment changes such as their golf ball, driver and set composition. In addition to their equipment, players may also need to spend considerable time changing their course strategy and technique.

Brain cells might move around, forehead wrinkles could develop and players are likely to use their arms to support their chin to ease the burden of extra brain activity. Now you see why we need universal health care in this country. It's all the USGA's fault. Always is!

"It's a golf tournament, not a swap meet."

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In an especially lively Up and Down column, Steve Elling shares this anecdote from last week's telecast which I did not see. Several have mentioned it though:

Every week, the CEO of whatever company sponsors that week's tour event gets a few moments of blather time during the broadcast to toot their corporate horn and spout clichés about what a great week it was. In Atlanta, the top dog at Coca-Cola used his TV opportunity to hoist a bottle of Coke during his live interview with NBC's Dan Hicks. Then the guy showed up for the awards ceremony with Mickelson and Woods on the 18th green drinking from yet another bottle of the company's product. Times may be tough, but this is way beyond gauche and bordering on crass. It's a golf tournament, not a swap meet.

I do wonder if this rather desperate move speaks to Coca-Cola feeling like it's been lost in the shuffle at East Lake? Most of the event is focused on the FedEx Cup and if it weren't for the Coke bottle sets as tee markers, I would not have any sense of Coca-Cola's presence as Tour Championship sponsor.