In golf construction art and utility meet; both are absolutely vital; one is utterly ruined without the other. GEORGE THOMAS
It’s back!
Twenty years later Tatra Press has kindly allowed me to bring back Grounds For Golf now that golf architecture is of more interest to the masses. A new Introduction looks at what’s driven the interest growth and two new chapters I had a blast adding (plus a few edits to keep things up-to-date).
European Golf Design, a joint venture between the European Tour and IMG, are involved in three of the four courses yet to be completed/constructed. European Tour chief executive George O’Grady has previously said privately he would prefer the match to go to a European Golf Design course. So the three EGD candidates would seem to be in pole position.
Reader Pete Blaisdell confessed that he was the rules official who pointed out the Ping-loophole which Jim McCabenoted today. And like many of you, he takes issue with my view that John Daly and Dean Wilson violate the spirit of the rules by adding otherwise-illegal clubs to their bags.
You can just imagine the joy that Tiger and his foundation felt upon hearing that Russell Simmonshad volunteered a $3 million donation from Tiger for Haiti relief.
This Tiger saga and all of its Friday afternoon news dumping has made me a bit more cynical, but I don't see anything untoward with the 2010 Masters field...other than the timing of the announcement.
Alan Shipnuckstill appears uncertain about what caused his Twitter blocking by Team Pavin. However, he's reaching out in an attempt to smooth things over. Touching, I tell you.
Doug Ferguson reports that the PGA Tour has two cheaters in the Sony Open field: John Daly and Dean Wilson. Each is getting around the new groove rule by using old Ping wedges grandfathered in because of a previous USGA settlement agreement with Ping:
Russell Simmons, the guy who introduced the American public to the art of def poetry (a.k.a. the thing they force on Guantanamo inmates after waterboarding stops working), is claiming that his people have been talking to Tiger's people and his people may even talk to Tiger Woods Friday to discuss the $3 million that our beloved little hermit might donate in the name of Haitian relief.
Are you sensing my skepticism?
Simone Weichselbaum and Samuel Goldsmithreport for the New York Daily News:
Simmons and representatives from Wyclef Jean's Haitian relief organization Yele have asked Woods to support the effort. Simmons spokesman has been in touch with Woods managment team and they are "excited" about the idea.
"I am waiting to have the conversation [with Tiger] tomorrow morning," Simmons' spokesman Marcus Harris said. "I am hopeful that it is a yes."
"I am just asking for his heart and his hand," he said.
"Just to meet the needs of the people."
Uh, since you're asking him to write a check, could you also ask him where he is?
WSJ's Emily Steeltells us aboutAccenture's replacement for Tiger in their new $40-50 million ad campaign: a surfing elephant. He was a big hit with the people!
After nearly a month of focus-group testing and production work, Accenture is rolling out the new global marketing campaign this week. The creatures, which include an elephant, a chameleon and some frogs and fish, will star in a series of TV, print and online spots. They also will appear in airport ads in 28 countries.
The airport ads, which travelers will start seeing in the U.S. on Thursday, are aimed at Accenture's client base of senior business executives.
One of the posters shows an elephant balancing precariously on a surfboard. The text reads, "Who says you can't be big and nimble?" Another ad shows a frog leaping over three others, with the tagline, "Play quantum leapfrog."
Those advertising wizards have done it again!
Like most ad agencies, Young & Rubicam, Accenture's agency, had a few ideas in reserve that could be dusted off and put into production should the need arise. Y&R, a unit of WPP, gave Accenture some options. In the tests, the animal ads were the top performer. Other ideas that fell by the wayside included jugglers and jump-ropers.
Oh come on, what about the baton-twirlers? Surely they were in there too? Maybe a baton-twirling basset hound?
Big and nimble. Accenture is certainly big (it raked in $21.6 billion in revenue during its past fiscal year). It's nimble, in the sense that it came up with a global advertising scheme a mere month after shedding Tiger. Big and nimble, okay. But how about smart?
The idea of the elephant - along with a chameleon and some frogs and fish - got a thumbs-up from advertising focus groups, so it's not as if the public will reject the ads. I should point out, though, that the typical focus group would also have given the okay to velvet paintings of wide-eyed puppies.
David NichternsaysBrit Hume's recommendation for Tiger to take up Christianity provides an "incredible opportunity for American Buddhists to step forward and share their tradition, experience and point of view."
My teacher, Trungpa Rinpoche, emphasized that Buddhism is a non-theistic discipline. By that he meant that we shouldn't rely on the power of an external, even if "divine", source for salvation or redemption. As he often said, "we have to hitch up our own chubas " or putting it more in the American vernacular "we have to pick up our own socks." Even more directly, "if you make a mess, then YOU have to clean it up".
Would hiding on your massive private yacht count?
There are many ways within the Buddhist tradition to heal, recover, repair, repent, or refrain from harmful actions, but the essence of all of these methods is restoring and re-connecting to one's own innate and indestructible goodness, not depending on salvation through the intervention of an external agent whether it be Buddha, Jesus or any other spiritual guide.
I'd call that a big yes.
Bob Carney is seeing a change in tone from Golf Digest readers when writing about Tiger. I could see that with these letters, but I'm not so sure about this set.
Add Paul Goydosto the list predicting that a few of those angry letter writers will probably be heckling
"He is going to be heckled without question," he said. "That's going to be part of the security issues for the PGA Tour to deal with over the next x number of months or years. I don't think there's any question that's going to be the case."
Granted, it was done--as Ron Kroichick reports--by getting the Harding Park superintendent reassigned to Sharp Park and paying for their own guy to run Harding in order to get it ready for this year's highly anticipated Schwab Cup. But at this point, Sharp Park will take any help it can get.
Farrell Evanscatches up with new LPGA Commish Mike Whan and I don't know about you, but The Metamucil Man has a nice ring to it, no?
You started your career at Procter & Gamble, where you were the lead brand manager for Metamucil and Crest, among other roles. How different is marketing Metamucil and toothpaste from women's golf?
This isn't my first time marketing to women. Crest's core audience consisted of women. But really the most important thing I think in marketing is getting to know what people want. I have spent most of my time in the new job asking questions and listening to learn the business.
And this was a great question by Farrell and quite a funny scene to imagine:
What's the funniest thing that's happened to you on the job so far?
I hurt my back pulling my reserved space sign out of a cement base in the parking lot at the LPGA Tour headquarters in Daytona Beach. I don't want a special space. This isn't the Mike Whan Tour. It's about the players, fans and corporate partners. We're all in the same foxhole.
Seems we have a nice little Twitter spat developing between SI's Alan Shipnuck and Ryder Cup Captain Corey Pavin:
Or is it Mrs. Pavin putting the kibosh on Shipnuck?
And Stephanie Wei highlights an adorableNatalie Gulbis mistake. Make that, two mistakes.
Update on 2010-01-13 21:09 by Geoff
Shipnuck responds to Pavin. Start at the bottom:
Geoff Shackelford
Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.