Farrell Evans catches up with new LPGA Commish Mike Whan and I don't know about you, but The Metamucil Man has a nice ring to it, no?
You started your career at Procter & Gamble, where you were the lead brand manager for Metamucil and Crest, among other roles. How different is marketing Metamucil and toothpaste from women's golf?
This isn't my first time marketing to women. Crest's core audience consisted of women. But really the most important thing I think in marketing is getting to know what people want. I have spent most of my time in the new job asking questions and listening to learn the business.
And this was a great question by Farrell and quite a funny scene to imagine:
What's the funniest thing that's happened to you on the job so far?
I hurt my back pulling my reserved space sign out of a cement base in the parking lot at the LPGA Tour headquarters in Daytona Beach. I don't want a special space. This isn't the Mike Whan Tour. It's about the players, fans and corporate partners. We're all in the same foxhole.