Finding An LA Marketing Groove?

Too bad the forecast for this week's Rain Dance Open at Riviera stinks, because we probably won't know if PGA Tour Championship Management's stepped-up marketing efforts are paying off.

First there was the Groupon ticket buy that sold 252 "Weekender" passes, and then (below), the super-cool plastic wrap around Sunday's LA Times featuring a free ticket offer and a Northern Trust Open-logoed green Sharpee.

Tiger Shows Sergio The Proper Way To Hock A Loogie**

From Dubai earlier today (postd by kafka01), while playing with Sergio Garcia, who once so infamously dropped a loogie in a cup.

In the video, note the head rotation Tiger demonstrates as he turns to his right and lofts, with admirable trajectory, a healthy dosage of saliva. I think this could indicate the microfiber issue with is neck is improving, giving the PGA Tour hope for a more lucrative television contract.

"As Woods and his advisors already know, their biggest victory in Dubai was sealed on August 22, 2008."

Shane McGinley follows up on his early week exclusive report with a longer narrative revealing the same facts related to Tiger's contract with Dubai developer Tatweer. The numbers and timing remain staggering, perhaps a tribute to (A) Tiger's miraculous 2008 U.S. Open win and (B) the inability of Tatweer executives to notice that summer's warning signs of the real estate bubble bursting.
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LPGA Modifies Founders Cup; Still A Pro-Bono Week For LPGA's Finest

Beth Ann Baldry on the changes made to the charitable distribution for the LPGA's inaugural Virtual Purse Classic.

The purse will drop from $1.3 million to $1 million, but the entire amount will go to charity – $500,000 to the LPGA-USGA Girls Golf and $500,000 to designated charities of the top 10 finishers.

It’s a good move by LPGA commissioner Mike Whan, who listened to the concerns of several top players. The discrepancy in the total purse and the amount given to charity was the main concern of Paula Creamer, who had yet to commit to the event.

“I certainly could have done a better job of initially articulating the details to players and media,” said Whan, “as that has led to some confusion about the tournament’s goals and objectives.”

I'm not any less confused.