"New Front in War Between Companies and Hedge Funds"

Steven Davidoff reports that it'll be too late for Fortune Brands/Acushnet/Titleist, but a war is brewing to prevent activist hedge funds from "surreptitiously building large positions." A law firm is pressuring the SEC to change certain rules to prevent a repeat of the situation that has one of golf's most storied brands in a firesale so that one hedge funder can cash in.
Read More

New Masters Journal/Mystery Image

The new Masters Journal is out and and usual it's an impressive publication, but this year it's a must-have for MacKenziephiles due to the inclusion of the original hole diagrams and green complex watercolors that appeared in the hard-to-find original program.

But I've been pulling my hair out trying to figure out this unlabeled page 101 image. Anyone care to guess what old hole we are looking at? I'm pretty sure it's Augusta based on the trees, bumps and the whacky shape of the green, which screams MacKenzie.

"GOLF CHANNEL SETS VIEWERSHIP RECORD FOR WGC-CADILLAC CHAMPIONSHIP"

Technically it was the first ever WGC Cadillac Championship, but alright, have your fun...

Golf Channel’s 1st Round Coverage on Thursday is Best in 23-Year TV History of Doral Event

Two-Day Average Viewership on Golf Channel Best in Nearly a Decade

“Golf Channel on NBC” Final Round Viewership Up 16%

I say that last one is caused by the massive Golf Channel audience tuning in network coverage they never would have watched before cross-prioritization!

NEW YORK – March 15, 2011 – NBC Sports Group set viewership records for its coverage of the WGC-Cadillac Championship, with Thursday’s coverage on Golf Channel the most-watched first-round in the history of the Doral event and the two-day (Thursday-Friday) average viewership the best since 2002. Additionally, the final-round viewership on Sunday for “Golf Channel on NBC” rose 16 percent from last year, according to official national data released by The Nielsen Company.
 
Golf Channel drew 1.14 million viewers for Thursday’ first round, the most in Doral’s 23-year television history (2007-2011 on Golf Channel, 1989-2006 on USA).  This also marked a 115-percent jump from last year’s first round and an increase of 25 percent over 2009.

Thank you Phil and Tiger pairing!

 Golf Channel averaged 1.07 million viewers for Thursday and Friday combined marking the best two-day viewership average for the Doral event since 2002 on USA (1.09 million).
 
36 FOR 36: The WGC-Cadillac Championship continued Golf Channel’s streak of delivering higher ratings for every PGA TOUR round this year (36 for 36) versus comparable rounds in 2010.

It must be the all the promos they run on Hoop Dreams or Pipe Dreams or Dreaming Of A Pipe or whatever it's called.

“GOLF CHANNEL ON NBC” VIEWERSHIP:  The final-round coverage on NBC (3:09-7 p.m. Sunday), which has been rebranded as “Golf Channel on NBC,” averaged 3.32 million viewers, a gain of 14 percent from last year’s 2.86 million viewers.  

“Working with the USGA can be a challenge – some of their ideas don’t exactly dovetail with ours, particularly from a financial standpoint"

Accepting the 2011 Mustang Scholars Foundation Man of the Year award, Merion president Rick Ill, talked about working with the USGA on the 2013 U.S. Open.

“Working with the USGA can be a challenge – some of their ideas don’t exactly dovetail with ours, particularly from a financial standpoint, because we have to careful how much it costs us [at Merion],” said Ill. “They have certain financial desires, and so do we. But I think the membership of Merion is very supportive of having USGA events here.

I thought the USGA was going to accept that 2013 would be a loser financially, but I guess they are trying to minimize the damage? Sounds fun!