Hayes: World Cup May Be Coming To The Sandbelt

Currently listed as date TBD, the World Cup was to debut a mirror image of the 2016 Olympic golf format this year at Mission Hills.

But without a sponsor Mark Hayes says the PGA Tour has approached its Australian counterpart about hosting the week after the Australian Masters at Royal Melbourne. Thanks to the Aussie Golfer for the tip.

"This is Tiger's 'I'm back and I never changed and you have to like me anyway.'"

Here I thought Nike was to blame for the "Winning takes care of everything" messaging after Tiger's Bay Hill win.

Rick Reilly says no way and that Tiger controls everything. More important though, with this column Reilly moves ahead of John Feinstein in the permanent-scowl-from-Steiny race, well-paid writer's division.

My son writes for a big Chicago ad firm. He says every sentence, every word, every syllable is stared at, considered, rewritten, discussed and torn apart. For months. Every conceivable message that one phrase could send to the public is pored over, analyzed and tested. It has to be. If they put out an inadvertent message the client didn't intend, everybody's fired. Don't you watch "Mad Men"?

Oh, they knew what they were doing. And they meant every level you can read into it. Tiger and the creatives and the suits must've looked at all the options, ignored the pesky moral implications and said, "Just do it."

This is Tiger's "I'm back and I never changed and you have to like me anyway." This is his deodorant and he's quite sure we'll all shrug and agree.

Can you imagine how little he thinks of us?

Holly Sonders Admits: She Has Trouble Saying Rory McIlroy

This news, which most had not noticed but will now, along with revelations can be seen in promo video set to rejected-reality show music for the Morning Drive star's Golf Digest photo shoot.

Sonders appears on the cover of the May fitness-themed issue which I've already seen on the newstand in my neighborhood.

"It would be relatively simple to turn down the distance on a driver by 25 yards."

I've been pondering a purchase of a violin to carry around when golf's leaders, scientists and manufacturers suggest a distance rollback via the ball would be a difficult, if not impossible task. It really is quite the heartstring pulling story, so much so that they all have a jillion patents on this ball they really haven't given much thought to.
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Dufner: I Was Doing Relaxation & Concentration...For The Kids

Doug Ferguson drills down on the details of the Jason Dufner photo and slouch, revealing that Dufner was engaged in the increasingly dying art of defending champions duties in Dallas, something most players phone in these days. Literally.

There is also the claim of Dufner at the topic at the time was relaxation and concentration, not that he denies the body language was anything but his normal look.

"They were talking about focusing and relaxation," Dufner said, a master at the latter. "They have some big test coming up for the class on ways to relax and concentrate. And I guess I took it to another level."

Deadspin has posted the winners of their Photoshop contest and once again, as with Tiger and Lindsey, the bin Laden raid inset made me laugh hardest.

Meanwhile Jason Gore offered his best Dufnering shot on Twitter. Jason is looking svelt these days though I don't remember such dental issues.

Augusta Merchant Confirms: Golf Fans Pretty One-Dimensional

Lisa Kaylor on some of the local preparations in Augusta for the arrival of Masters fans, including the local museum where there is a golf exhibit.

Everyone else is not bracing much impact.

Capt. Jim Bradshaw, the owner of Patriot Riverboat Tours, said Masters Week will be business as usual.

Bradshaw, who has operated the boat tours for five years, said that although he will get a few extra visitors, traffic won’t pick up enough to affect the way he usually does business.

“It seems like they come here to golf, drink, eat and go to sleep,” he said.