Forward Press: Next Wave Of New Media Golf Content?

With music mogul Irving Azoff capping off an impressive first season of Callaway Live Tuesday at 9 pm ET, I explore the ambitious first season as well as the possibility of other manufacturers getting into the content business.

Taylor Made is rumored to be looking at doing a similar show, while Titleist, PING and Cobra are already doing quality video content for their websites. Considering how much of Golf Channel's inventory is now devoted to live tournament action and with Back9 network long gone, viewers may have their appetite for talk, equipment design insights and lifestyle entertainment fed by the people who sell them clubs.

Also this week: Golf Channel's Jordan Spieth special and woohoo, opening day for the PGA Tour.

Wrap: Mickelson Wrong Ball, Wrong Ruling Antics

AP's Doug Ferguson leads with the oddity of a veteran like Phil Mickelson encountering a situation he'd never seen (a match adjustment penalty), and one started by his switching to a harder ball in hopes of reaching a par-5 in two.

But with this score adjustment for a rules violation element, reader RM makes a fair point: there is no such thing as dormie if you're two down with one to go! Woohoo!

Anyway, from Ferguson's story:

"I was talking with Jay and I just thought, 'Gosh, I'm going to ask. I'm sure it's not an issue,'" Mickelson said. "And it turns out that there was a one-ball rule and it was an issue. As a player, you need to know that. You need to know the rules, and if you have a question, you do it beforehand."

No one knew the ramifications.

The penalty for violating the one-ball rule is called a one-hole adjustment, meaning the one hole is awarded to the other team.

But the rules committee erred when it told Mickelson that he was out of the hole, and Mickelson picked up his ball. Because the one-hole adjustment already had been assessed, Mickelson should have been able to finish the hole. He was in the fairway just over 290 yards from the hole, which he could have reached with a good shot.

But he never got that chance. Day made birdie and won the hole, so the International team went 2 up heading to the eighth hole.

Steve DiMeglio explains the committee's effort to remedy its error.

Although the Match Committee realized that it incorrectly advised Mickelson, under Decision 34-2/6 of the Rules of Golf, the committee is not allowed to have Mickelson go back and play in an attempt to correct the error. According to a statement released by the committee, "Once any player in the match plays a subsequent stroke allowing a correction could potentially undermine the strategy already employed by both sides in the match in completing the hole."

Here is the committee decision released to the media, tweeted by Ferguson:

Sean Martin covers the other key match moments for Mickelson-Johnson v. Day-Scott, which was halved.

The post round interview with Phil and Zach, along with Todd Lewis's thoughts on Golf Central.

All of this added up to some much needed controversy, as Rex Hoggard notes, but it did not create any new tension between the teams.

Maybe Phil Mickelson's post round comments will:

The Donald Taking His Windfarm Fight To UK's Supreme Court

You have to give the man credit, he's determined!

As I've written a few times, he is right that giant windmills off the coast of Trump International will spoil views, but fascinatingly, the Scottish people don't agree because jobs are at stake.

The Guardian's Owen Bowcott reports on the latest legal saga in Scotland for Donald Trump.

The New York tycoon, who declared he was prepared to spend $1bn (£650m) to advance his political ambitions, has sufficient resources to bankroll another round of protracted, private litigation. He has already threatened to take his lawsuit to European courts if he loses in the supreme court.

Trump, 69, whose mother was Scottish, did not appear in person at the supreme court in Westminster on Thursday.