Press Release: Fox & Shark "Part Ways"

Fox Sports makes the parting with Greg Norman official, but rest assured, they will continue to broadcast the Shark Shootout final round. Can't wait for those in-booth visits from the Living Brand.

For Immediate Release:

FOX Sports announces that they will be making a change to their commentary team, and Greg Norman will not return to the network’s USGA Championships coverage in 2016.  The announcement was made today by John Entz, President of Production & Executive Producer, FOX Sports.
 
Both parties have agreed to an amicable separation and will continue to work together to broadcast the Franklin Templeton Shootout, which remains an important part of FOX Sports’ golf platform.
 
“After careful consideration, we have decided to make this change to our USGA Championships coverage,” said John Entz. “We want to thank Greg for his contributions last year, and wish him success in all his current and future endeavors.”
 
“I put a lot into my role this past year and really enjoyed the time I spent with the commentary team,” said Norman. “I have a long history with FOX and wish them well on their journey showcasing USGA Championships. I also want to thank David Hill (former Head of FOX Sports) and the USGA for believing in me and instilling their vote of confidence in me from the outset.”

Grand Slam: Jordan 100-1, Rory 150-1!?

As America virtually shuts down on Sundays because the NFL is betting friendly (and even exciting sometimes), golf remains a tough sell to those who like to wager, or, at the least, enjoy discussion of futures odds.

Consider this Martin Inglis story at Bunkered on prices for the 2016 majors.

As for achieving the grand slam, William Hill believe Spieth is more likely to do so than four-time major winner McIlroy, who failed to add to his total during a 2015 which was disrupted by an ankle ligament injury.

Spieth is 10/11 to be majorless, 6/4 to win one, 6/1 to replicate his sensational 2015 by winning two, 14/1 to win three and 100/1 to become the first player to win all four in a calendar year.

As for McIlroy, the odds are slightly longer. The Northern Irishman is 5/6 to win zero, 11/8 to win one, 13/2 to win two, 20/1 to win three and 150/1 to scoop all four.

How so very...not tantalizing. Spieth just finished one of the five best years in major championship history...HISTORY...winning two majors while finishing T4 and second. Repeating that is only a 6-1...opportunity?

Neither are any of these prices even remotely tempting...

And here are the odds for some selected others to win ONE major in 2016:

• Jason Day – 2/1 
• Rickie Fowler – 9/2 
• Bubba Watson – 6/1 
• Dustin Johnson – 6/1 
• Justin Rose – 6/1
 • Adam Scott – 8/1
 • Henrik Stenson – 8/1
 • Hideki Matsuyama – 12/1 
• Patrick Reed – 12/1
 • Brooks Koepka – 14/1 
• Phil Mickelson – 14/1 
• Matt Kuchar – 14/1 
• Louis Oosthuizen – 14/1 
• Martin Kaymer – 14/1 
• Sergio Garcia – 14/1

And…
• Tiger Woods – 14/1

Right now, we should get 14/1 if Tiger will even PLAY in a major.

What I can't gauge from these numbers is if it speaks to the bettors not understanding just how hard it is to win a major in golf, or the bookmakers just instilling this obliviousness in their customers. Either way, the numbers above are only good for discussing how silly they look on paper. Give me a $20,000 Maiden Claimer any day over this!

Meanwhile punters, Rory is looking ready to go as his 2016 is about to kick off in Abu Dhabi, getting dialed in on his new Trackman.

Is the just a little taller, the swing a little tighter/shorter, and the body even more fit?

Slow motion:

A video posted by Rory McIlroy (@rorymcilroy) on Jan 17, 2016 at 6:31am PST


And full speed. Pretty tight.

Full speed

A video posted by Rory McIlroy (@rorymcilroy) on Jan 17, 2016 at 8:50am PST

16-Year-Old Costa Rican Headed To The Masters

The finish to the second Latin American Amateur Championship was tense but decidedly captured by Costa Rica's Paul Chaplet.

The 16-year-old fired a final round 70 and after a few hiccups, closed out in style and becomes the first Costa Rican to appear in the Masters.

Kevin Maquire with the details and this interview with Chaplet:

"I wasn't expecting to win," Chaplet said. "I was expecting to shoot under par, which is my main goal, so that was accomplished. And with that came the win, so I can't really ask for much more."

And if you watched, I don't have to tell you that Pete Dye's Casa De Campo design looked pretty spectacular. The highlights:

Shark! Greg Norman Out At Fox, Azinger In?

That's what Links Magazine is reporting on Twitter and I can confirm from a second well-placed source.

That source could not confirm, however, that Paul Azinger will be announced as Greg Norman's replacement after just a year as Fox golf's lead analyst. However, Azinger has gone very quiet of late on Twitter and has been widely rumored in recent days to be talking to Fox.

Furthermore, Azinger worked with Fox golf producer Mark Loomis when the trio of Mike Tirico-Nick Faldo and Azinger was widely revered for their fresh, fun and smart approach.

Azinger has most recently been lead analyst on ESPN's golf telecasts, but with the network down to just The Masters, his much-needed smart approach to players, championships, courses and the golf swing would be a great addition to Fox. Azinger will be an enormous upgrade over Norman, whose first year was marked largely by sounding unprepared, appearing unaware of players who were born outside Australia, and most of all, seeming very impressed with former World No. 1 Greg Norman.

If you're nostalgic, here is the Shark's first suggestion he would be Fox's lead man on USGA coverage, just hours after the announcement had been made.

Langley Gets $3 Million To Be Golf's First "Athlete Trading Stock"

Here I thought the sign of Wall Street geekdom having too much time and money peaked when they discovered high-frequency trading. Or ruining my favorite baseball team.

But reading from Yahoo's Daniel Roberts about Fantex's athlete trading stocks suggests that there is a stranger and even deeper misunderstanding of sports than I first feared.

PGA Tour player Scott Langley is Fantex's first pro golfer, inked for an upfront fee of $3.06 million, payable if they sell shares in Langley, in exchange for the privilege of 15% of his earnings. Here's how it works, according to Roberts:

The company pays every athlete it signs a one-time, upfront lump sum in return for a percentage of the athlete's future brand income—all future income tied to the athlete's brand, whether it's from the sport or from business outside of it. (That includes, for example, money from endorsement deals, fast-food franchising, speaking engagements, TV appearances and more.) In Langley's case, Fantex is paying Langley $3.06 million in return for 15% of his future brand income. Fantex raises that fee from the IPO process; if it fails to sell enough shares of the athlete in the offering, it can't pay him. It has successly brought all six of its attempted offerings public, but it had to cancel the offering of Arian Foster, who was planned to be its first stock. Foster is a bigger star than any of the athletes Fantex has brought public, but he was sidelined by a back injury shortly after Fantex announced the deal.

Masters Berth: 2016 LAAC Set Up For Fun Finish

With a Masters berth on the line, not even a large lead is safe. But just two shots separate the top four heading into Sunday's finale of the Latin America Amateur Championship at Pete Dye's spectacular Casa De Campo, Teeth of the Dog course.

The final threesome offers an intriguing setup, with last year's runner up and Florida golfer Alejandro Tosti paired with teaamate Jorge Garcia (Venezuela). They are chasing Campbell University golfer Gaston Bertinotti of Argentina. The U.S. collegiate aspect might be disappointing for some but also speaks to the role of NCAA golf these days in shaping players from all over.

As noted in this week's Forward Press by ESPN's Sean McDonough, Tosti's story is particularly compelling, though having a Venezuelan qualify would certainly open eyes in a country where the game has been mocked by its president, except when Johnny Vegas won a tour event.

The final round starts on ESPN2 at 11:30 am ET, with a highlights show at 5:30 pm ET.

Third round highlights:

Did Boo Weekley's Beard Earn Him A Special Visit?

Boo Weekley appears to be trying to outdo Graham Delaet in the Lost-At-Sea beard race, or maybe wants a cameo on Duck Dynasty. Yet only Boo got a visit from Mark Russell of the PGA Tour this week on the range, which he viewed with little concern but maybe as the tour's version of a Sicilian message.

Golfweek's Alex Miceli
reports from Waialae on the latest Boo v. Tour saga, which he suggests may be a response to Boo's wraparound schedule comments last fall.

“They ain’t said nothing, just asked when hunting season was over with,” Weekley said of a conversation he had with Mark Russell, PGA Tour vice president of rules and competition, on Thursday at the Sony Open. “It’s all good. I still got awhile. We hunt year round; we hunt pigs year round.”

After missing the cut by a shot on Friday, Weekley seemed unfazed by the earlier conversation and said he is unwilling to make any facial-hair changes immediately unless required by the Tour.

“They ain’t point blank told me I need to shave it, but until they do I’m going to let it keep growing,” Weekley said. “And if they do? Then I’ll trim it up a little.”

Now, knowing Mark Russell that's a fair normal chat to have with a player so it may not have been a targeted visit ordered by headquarters. However, you may recall the Commissioner has a criteria for facial hair. It's a bit Justice Potter Stewart-ish, but I'm pretty sure Boo's not passing the Finchem Facial Hair Test.

"What I say to the players is no secret," Finchem said. "Look in the mirror and ask yourself or your significant other if [you] look good. If the answer is no, you should shave. Lucas is wearing a beard, that's a given. Not shaving that day is different. You're not wearing a beard. To some people it would connote a lack of respect, so there's a little bit of that concern. On the other hand, some guys, such as Jose Maria Olazabal, show up at a tournament with a three day growth and it looks good. Some guys are like that. There isn't a formula."

Video: Flyover Of Proposed Royal Portrush Changes

Nice work by Golf Central Daily to note Wild Atlantic Golf's post of the flyover video depicting the architect's vision for two new holes at Royal Portrush.

The firm of Mackenzie and Ebert's course changes, prompted by ex R&A Chief Executive/Architect Peter Dawson, calls for numerous bunker additions. The film covers the conversion of holes 17 and 18 on the existing course into a tent village for the 2019 Open Championship and shows us the two new holes being added. The narrator is Maureen Madill.

First aerial look at the course changes to Royal Portrush ahead of its staging The 2019 Open Championship.

Posted by North and West Coast Links Golf on Thursday, January 14, 2016

Another Young Gun To Watch: Ryan Ruffels Turns Pro

In the wealth of riches department, golf gets another intriguing young player to keep an eye on, as Golf Australia product (but American citizen too) Ryan Ruffels turns pro.

Mark Hayes with the full story on Ruffels signing with Wasserman and Nike, and planning a hard push for a PGA Tour card. He makes his first two starts at Torrey Pines and Pebble Beach.

Ruffels, for most of the past year ranked in the world’s top 10 amateurs despite completing his Year 12 studies at Melbourne’s Haileybury College, said the decision was made not long after bad weather robbed him of a chance to win the Asia-Pacific Amateur Championship in October.

While he tied for second in Hong Kong, only a win that would have won him direct entry to The Masters in April would have kept him in amateur ranks.

“It was one of my big goals to play in a major championship as an amateur, but that was really it,” said Ruffels, who dismissed suggestions he was turning pro too early.

“For a while now, as much as I’m 17, I feel like I’ve been playing the amateur and junior stuff for a long time.

“I played my first amateur at 12 and the men’s interstate series not long after that, so as much as people are going to say, `He’s only 17, why is he turning pro?’, I feel like the time is right.

“I’ve done what I needed to do as an amateur.”

Ruffels Tweeted his bag, which includes the Golf Australia logo.


His announcement press conference:

 

Awards! Ross To Bamberger, Jones To Bell, PGA To Peper

On the day the only more racially imbalanced awards on the planet were announced, golf's annual effort to obtain good dinner speakers and maybe recognize some contributions means we know who will win the Donald Ross, Bobby Jones and PGA Lifetime Achievement Media awards.

From the ASGCA on Michael Bamberger receiving the Donald Ross Award:

Michael Bamberger – a senior writer for Sports Illustrated and author of several books on golf – has been chosen by the American Society of Golf Course Architects (ASGCA) as the 2016 recipient of the Donald Ross Award. The award, given annually since 1976, is presented to a person who has made a significant contribution to the game of golf and the profession of golf course architecture. It will be presented to Bamberger at the 2016 ASGCA Annual Meeting on April 24 in Bethesda, Maryland.
 
“Almost every golf fan over the past 30 years has read and been impacted by Michael’s writing, in newspapers, on the pages of Sports Illustrated, on the web or in his books,” said President Steve Smyers, ASGCA. “He brings his readers to the places they want to go – from major championships to traveling along on the European Tour – and shows them unique views of the golf world they might not otherwise experience. Michael’s keen observations about the game provide the casual golfer a greater understanding of the art of the game.
 
“We’re thrilled a writer of Michael’s caliber is devoting his talent to keeping the game front and center among sports fans,” he continued. “ASGCA respects his knowledge and perspective, and appreciates how his efforts benefit the game of golf.”
 
Bamberger grew up in Patchogue, New York, and was introduced to golf in an eighth-grade gym class. He first played on the public courses of Suffolk County and on the Patchogue-Medford High School golf team. After graduating from the University of Pennsylvania he became a newspaper reporter, working for the Vineyard Gazette, on Martha’s Vineyard, and later for the Philadelphia Inquirer. Since 1995, Bamberger has been a senior writer at Sports Illustrated. He also contributes regularly to golf.com and writes a back-page column for Golf magazine.
 
His books on golf include “The Green Road Home” (1986), about his experiences as a caddie on the PGA Tour in 1985; “To the Linksland” (1992), about an extended honeymoon trip Bamberger and his wife, Christine, made on the European golf tour and through coastal Scotland; and “Men in Green” (2015), a then-and-now look at various golf legends from the 1970s. He is the inventor of The E-Club, a utility golf club for which he was issued a U.S. patent.
 
Bamberger joins an impressive list of journalists who have received the Donald Ross Award, including Herbert Warren Wind, Peter Dobereiner, Charles Price, Dick Taylor, Ron Whitten, George Peper, James Dodson and Bradley S. Klein.

The USGA on Judy Bell, their 2016 Bob Jones award winner:

USGA to Honor Judy Bell with 2016 Bob Jones Award

FAR HILLS, N.J. (Jan. 14, 2016) – The United States Golf Association (USGA) will bestow its highest honor, the Bob Jones Award, to Judy Bell, of Colorado Springs, Colo., at an award ceremony on June 14, 2016, during the week of the 116th U.S. Open Championship at Oakmont (Pa.) Country Club.

Presented annually since 1955, the Bob Jones Award recognizes an individual who demonstrates the spirit, personal character and respect for the game exhibited by Jones, winner of nine USGA championships.

Known for her generous spirit and larger-than-life personality, Bell, a native of Wichita, Kan., has championed a welcoming and accessible game as one of its most prominent ambassadors for more than six decades.

“Judy is a towering presence in golf and her contributions to shaping the USGA can be seen to this day,” said Tom O’Toole Jr., president of the USGA. “Her devotion to the game makes her a worthy recipient of our organization’s most prestigious honor. From her earliest days as an accomplished player through her tenure as USGA president, Judy has been a staunch advocate and diplomat for the game. Those mantles were always delivered with her unique kindness and infectious personality. Judy is a real treasure!”

The youngest of four children and the only girl, Bell largely credits her mother’s tenacious, straightforward and generous personality, as well as her can-do attitude as her strongest influences. The USGA’s first female president (1996-1997), Bell possesses a passion for women’s and girl’s golf that continues today, particularly through the LPGA-USGA Girls Golf program, which she helped found.

Her two-year USGA presidential tenure was hallmarked by the establishment of the “For the Good of the Game” grants program, which dedicated more than $65 million toward national and local projects devoted to improving the lives of communities through accessible golf. Bell was the program’s director from 1999-2010, and asserted hands-on service focused on providing opportunity to and building character among countless youth, particularly minorities, girls and those with disabilities.

“I grew up around people who volunteered and it was something I felt strongly about, even as a child,” said Bell in her 2002 book, Breaking the Mold. “We all believed that if you’re asked and you have an opportunity to give back, you just step up to the plate and do what you can.”

Bell was also instrumental in the development and management of the USGA Foundation’s leadership and service fellowship program, which provided two-year, graduate-level training to nearly 70 young professionals interested in careers in the non-profit sector. Many fellows continue to serve in leadership roles for a variety of service-based organizations and associations. The program fostered strong relationships within the golf community to promote accessibility, particularly through state and regional golf associations.  

“Judy has an amazing capacity to connect with people of all walks of life,” said Steve Czarnecki, a fellow of the USGA Foundation and its assistant director of grants and fellowship for 13 years. “To her, the USGA committee member, golf course superintendent at a host club, USGA staff member or state and regional golf association representative is every bit as important as anyone else in the sport – herself included. Judy wanted everyone to have an opportunity to experience the game and benefit from the many wonderful lessons it conveys.”

On the course, Bell was a passionate and well-respected amateur player who competed in 38 USGA championships, including three trips to the U.S. Women’s Amateur quarterfinals and one U.S. Girls’ Junior semifinals appearance. She also won three consecutive Kansas State Women’s Amateur titles from 1952-1954, the first at age 15. Bell also competed for the victorious 1960 and 1962 USA Curtis Cup Teams and captained the 1986 and 1988 USA Teams. The Women’s State Team Championship Trophy was named after her in 1998.

“Judy was the most fun captain I had in my playing career,” said Carol Semple Thompson, a seven-time USGA champion and 12-time USA Curtis Cup Team member. “She makes everyone feel welcome and happy. She is also a pioneer, becoming one of the most important women in golf administration. Her advancement to the Executive Committee and presidency was a natural progression of her hard work, her passion for the amateur game, and her relationships with so many players and people in golf.”

Bell’s volunteer career with the USGA began as a member of the U.S. Girls’ Junior Championship Committee (1961-1964). She served 17 years on the USGA Women’s Committee beginning in 1968, including four years as chairman (1981-1984). In 1987, Bell became the first woman named to the USGA’s Executive Committee and served on nearly every committee before becoming the Association’s 54th president in 1996.

“Tom O'Toole called me the other night and we chatted a while,” said Bell. “Then he told me that I was going to get the Bob Jones Award. I was floored and in denial. Tom is a great friend and finally convinced me it was real. I'm honored beyond words.” 

A phone call from Tom O'Toole? And you say these award winners don't earn their keep!

And the PGA of America's Lifetime Achievement Award in Journalism...

George Peper of Vero Beach, Florida, the former Editor-in-Chief of GOLF Magazine for a quarter century and the author, co-author or editor of 20-plus golf books, has been named the recipient of the 2016 PGA Lifetime Achievement Award in Journalism.

Peper, 65, will be honored on April 6, during the ISPS HANDA 44th Golf Writers Association of America (GWAA) Annual Awards Dinner at Savannah Rapids Pavilion in Augusta, Georgia.
Peper is the 27th recipient of the PGA Lifetime Achievement Award in Journalism, which honors members of the media for their steadfast promotion of golf, both locally and nationally.

“George is simply a living legend in golf journalism—there is no other way to put it,” said PGA President Derek Sprague. “His leadership and quality of work at GOLF Magazine for more than 25 years, and now at LINKS Magazine, is unsurpassed. This dedication to his craft, along with his love of golf, resulted in his traveling the world as a golf ambassador and authoring numerous books on the subject. George is a true friend of the game who has enlightened us with his passion, candor and wit. We are fortunate he chose our sport to immortalize.”

A graduate of Princeton University, Peper was working toward a doctorate in comparative literature at Yale University when in 1976 he joined GOLF Magazine, becoming its chief editor a year later at the age of 27.  For the last 13 years, he has written for LINKS Magazine, and in 2011, he became the magazine’s editor.

“What a thrill to be recognized in this way by the PGA of America,” said Peper. “I’m not sure I deserve an award after 40 years of having fun, but to join the distinguished company of the previous recipients—every one of whom I’ve been privileged to know—is both a humbling experience and a tremendous honor."

While at GOLF, Peper originated the magazine’s “Top 100 Courses in the World,” “America’s Top 100 Teachers” and the “World Golf Teachers Hall of Fame.” In 1988, he had a heavy hand in bringing together the game’s allied associations for the once-in-a-lifetime Centennial of Golf in America celebration.

Peper’s published works include, among others, “Golf Courses of the PGA Tour” (1984) and “Two Years in St. Andrews” (2006). He has co-authored books with Greg Norman and Bill Murray and edited several memorable works, including “Golf in America: The First 100 Years” (1988) and “The World’s 500 Best Golf Holes” (2000). In 1999 his script for the PBS documentary “The Story of Golf” was nominated for a sports Emmy.

A former board member for the National Golf Foundation and the Golf Writers Association of America, Peper also served on the USGA’s Bob Jones Award Committee.

In 2008, Peper was presented the Donald Ross Award from the American Society of Golf Course Architects for his contributions to golf and golf course architecture. A year later, he received the Lincoln Werden Award from the Metropolitan Golf Writers Association for his contributions to golf journalism.

Peper and his wife of 37 years, Libby, have two grown sons, Tim and Scott.

Sobel On Billy Hurley And His Dad's Disappearance

The story was a sad one that ended with Willard Hurley taking his life, but not before the PGA Tour's Billy Hurley issued a plea to help find his dad.

ESPN.com's Jason Sobel deftly handles what happened and the questions Hurley continues to ask after such a heartbreaking ordeal.

He maintains his father had never before left home unannounced. He said he never had any history of mental health issues -- at least, none that any of them knew about.

He said he wonders whether life in the high-stress career of law enforcement played a role in what happened.

"I think now more than ever, we have a better understanding medically of how traumatic events affect your brain," he said. "Sometimes we don't understand the impact that stuff like that has on us."

The family hopes Willard Hurley Jr. is remembered more for his life than his death. "I still think I had the best dad that the world's ever known," Dan said. "My hope is that that's the way he gets remembered, no matter how it ended."

The Donald To Lose Scottish Open To Dundonald?

The contract was never signed for one or three Scottish Opens at Trump International, but there is little question that at least one event was headed to the Aberdeen course by 2017. Then the presidential campaign got hot and heavy and Donald Trump's remarks about Mexican immigrants led to a postponement.

Now it appears the European Tour has moved on and Bunkered's Michael McEwan (thanks reader Bobby) says they are circling Dundonald Links in Ayrshire, a modern Kyle Phillips design owned by the Loch Lomond folks and host to the 2015 Ladies Scottish Open.

With Castle Stuart, Royal Aberdeen and Gullane having welcomed the event to the Highlands, North East and Lothians since it visited Loch Lomond Golf Club for the last time in 2010, speculation has been mounting over a possible home in Ayrshire or the south west of Scotland for the tournament.

A high-ranking source has told bunkered.co.uk that Dundonald Links looks likely to get that nod, with negotiations reportedly at ‘a very advanced stage’.

A New Look Waialae CC This Week And Beyond?

From the cascading, grand scale of Kapalua to lay-of-the-land (flat) Waialae, the one-two Hawaii swing offers a pair of distinct designs.

As we discussed on Golf Central today, Waialae arrives in sharp contrast to last week's venue. But going forward, the Honolulu course will begin to look different this year and beyond. This is good news for those who have scratched their heads wondering how the course could be a Seth Raynor design.

The PGA Tour's on-site advance man for the last eight years, John Lillivis, reports already seeing an improvement from the removal of 230 trees by architect Tom Doak. The removal has allowed for more sunlight and turf growth, leading the club to introduce tight mow around many of the greens according to Lillivas.

New hole locations have been restored on the 4th and 6th greens but probably won't be introduced this year to let the areas mature. Doak is reportedly planning many more changes to greens with Raynor's style in mind. The outcome will be fun to watch as its pretty clear Raynor's bold style was not incorporated at Waialae because of his lack of on-site time. Therefore, Doak will have to balance keeping the course fun, playable and enjoyable for members, while keeping it relevant in today's game. One that expects a challenge along with a certain bunker depth and style if a course wants to call itself a Raynor.

While Jimmy Walker is the defender, my longshot for the week is Peter Malnati, coming off a T6 at Kapalua, but if I were a betting man, I'd make Chris Kirk my choice if he's at a nice price. Yes, he's got new PXG sticks in the bag and may still be working out the kinks, but Kirk has posted only one over-par round there in 20 rounds played, with his 67.45 scoring average being the third lowest in the last thirty years of tour golf at Waialae. (I know this thanks to the crack work of Justin Ray and the Golf Channel Editorial Research Unit.)

As I noted in the Forward Press, coverage begins Thursday at 7 pm ET. (And don't forget the LAAC from Casa De Campo starts at 2 pm ET Thursday.)

Yale! Under Armour Moves Into "Aspirational Positioning"

Eben Novy-Williams' Bloomberg story on Under Armour paying Yale $16.5 million annually over 10 years to form a partnership suggests they are not letting up in any way, with the suggestion that golf continues to be a big part of their thinking.

From the story:

So what’s in it for Under Armour? The Yale brand, said Under Armour Vice President of Sports Marketing Ryan Kuehl, who cited the powerful alumni network, its global footprint and its elite student body.

"The number of young people around the world who aspire to attend Yale University is mind-boggling. That aspirational positioning made the deal worth it," Kuehl said.

Add that gem to the jargon HOF! Oh, the golf component:

Under Armour may be particularly interested in Yale’s golfers, who are likely to keep playing long after they graduate. Yale’s golf course was recently rated the best university course in the country by GolfWeek magazine; Under Armour sponsors Masters champion Jordan Spieth and is building its golf business.