Did The Tour Leave As Much As A Billion Dollars On The Table?

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As we get ready to kick off another unpredictable Players Championship (Sean Martin on the amazingly wild track records at TPC for top players even those who have played well here), Cameron Morfit talks to a few folks about the challenges facing likely incoming Commissioner Jay Monahan.

In the short term, Morfit outlines how Miami, Trump and the WGC figure to be a huge matter, as will FedEx in 2017 if Commissioner Reset isn't able to secure a new deal before he hands over his NetJets card.

But as I've outlined in a few posts, the tour seems to be building some leverage with television networks for the next deal with various media ventures. Morfit's reporting suggests what I suspected: the tour is operating with a bit of a chip on its shoulder for having been out negotiated by Comcast when signing for 15 years to be on Golf Channel exclusivity with no out clause, even as the network takes on the money losing leftovers like the Web.com and Champions Tours.

Ogilvie, who was on the policy board when the Tour's 15-year deal with Golf Channel was announced in 2006, says Monahan will have to shore up the main TV deal, which he says is costing players money. Ogilvie's assessment is based on recent sports-television deals, specifically the 12-year Fox-USGA pact, which was said to be worth around $100 million a year when it was announced in '13.

"The Tour left $700 million to $1 billion on the table when it did the deal with Golf Channel," Ogilvie says. "There's been astronomical growth since then, and with 20/20 hindsight Comcast got a sweetheart deal. Tim went for what was safe, and you can't fault him for that."

Pre-20/20 hindsight, the deal got all early rounds on TV, which as I recall, was a pretty big deal and has been sensational for the players. No one could have seen rights fees going the way they did, so the tour has nothing to be bitter about. Except that the rights craze may be subsiding and nets like ESPN and Fox are likely not going to be bidding on any golf.

Topgolf "Strategic Alliance" With PGA Tour And LPGA Tour: Five Ways This Could Be Fun

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A newly announced PGA Tour/LPGA Tour/Topgolf "strategic alliance" was announced yesterday and while LPGA Commish Mike Whan appeared to have thought about the possibilities, Commissioner Ben Carson was alarmingly disengaged about possible fun ideas.

Therefore, my suggestions for the alliance at GolfDigest.com for scaling, leveraging, baking and of course, platforming the fast-growing Topgolf brand on the C-level. (That's C as in championship level).

The full press release from the groups.

Video: Golf.com's Debut Film On Golf And Life In Rio

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Golf.com is getting into the short documentary world and debuts with a film on golf and life in Rio called, "A Beautiful Game."

Part of the pitch:

Brazil does not have deep golfing roots, but it does have Breno Domingos, a 19-year-old from the humble village of Japeri who has overcome long odds to ascend to the top of Brazil’s amateur ranks. The film tells the tale of Breno’s unlikely rise while also exploring the rest of Brazil’s golfing landscape.

Ritter also files this accompanying story. The film is about 17 minutes...

Rickie Week At The Players Means...Long Form Stories!?

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The lone negative of Rickie Fowler winning the 2015 Players in unbelievable fashion?

The youth-obsessed PGA Tour has bequeathed second-coming-of-Christ status on the week, riding Rickie like Kent Desormeaux on Exaggerator trying to catch Nyquist. Promos, more promos and undoubtedly on site "activation" that'll have his face plastered everywhere but on the ice sculpture in the Commissioner's buffet.

However, the win also allowed for a fascinating move into long form journalism, with D.J. Piehowski filing a lengthy profile and interactive piece for PGATour.com that's well worth a look. Just one highlight from the bio portion of the project that also includes graphics, embedded video and other goodies:

Rickie started to practice and play tournaments regularly, but on Wednesdays, he’d hit balls with his grandfather and hear stories about Taka's childhood, during which he was forced into a World War II internment camp for people of Japanese heritage.

Those moments with the man who introduced him to golf are the reason Rickie (whose middle name is Yutaka) cried after losing the Waste Management Phoenix Open in a playoff in February. It wasn’t because he missed out on a PGA TOUR victory; golfers lose far more tournaments than they win. It was because his grandfather, one of the 618,000 fans at TPC Scottsdale, had never seen him win in person.

Those moments led to Rickie getting his grandfather’s name tattooed in Japanese on the inside of his left bicep last year. They led to school projects and reports about Yutaka’s experience in the internment camp.

“I’ve never heard my dad talk about it and I’ve never heard Rickie talk about it,” Lynn says. “I think it’s possible Rickie could be the first person my dad gave those stories to.”

The epic Sunday finish also opened the door for Garry Smits to get more than a few inches of space in the Florida Times-Union to focus on Fowler's three times around the 17th hole.

On a day of extraordinary shot-making and putting from multiple contenders, Fowler’s three turns at No. 17 made the difference in his playoff victory over Kevin Kisner and Sergio Garcia to win the Players — and will be the defining moments in his victory, and to date, the most scintillating final round in tournament history.

A couple of nice meaty long-form stories got me to wondering where you feel we are with stories over say, 2000 words? With the reduction in print subscriptions and consumption, it was thought that long form could survive because the Internet was not worried about space. But then we realized that it's hard to hold attention spans online or on mobile devices.

Yet it seems to me that of late, more publications have been trying to bring back the long read, often with a dedicated sponsor. A few informal questions if you feel compelled...

A) Do you long for long form reads about golf related topics?

B) Do you reward a publication that publishes them with some clicks or a subscription? Or not think much about that?

C) Do you notice a sponsor if a story is brought to you by one advertiser?

D) Do any recent long form reads stand out as memorable?

Thanks class, happy Monday!