Elephant In The Room Files: Green Speed Push Blows Up Again

While I never enjoy seeing a course setup go bad--especially when I know how sick the PGA Tour rules staffers and weather forecasters will be following Saturday's TPC Sawgrass putting bloodbath--it's good to have days like this to remind people how close golf courses are taken to the edge in the name of resisting technological advances that no architecture can keep up with.

When Stimpmeter speeds hover in the 12-13 neighborhood, the slightest bit of drop in humidity mixed with little root structure and unexpected wind can send greens that just days before were said to be too soft (but still wickedly fast) into a state of goofiness. We reached a point in the sport where the green is taken up to extreme speeds and allowed to play too prominent of a role at all levels in part because agronomists are so good at what they do. But mostly, it's about, but the professional game having outgrown just about every course on the planet.

As the 2016 Players joined the list of tournaments influenced by a setup gone wild, we are reminded again that the modern golf ball, when hit by the world's best, goes distances not foreseen by designers and therefore is not something manageable by any design under 8000 yards.

The TPC Sawgrass, once a beast, is often overmatched in today's game. It's final defense, short of 5 inch rough and and adding new tees: extreme green speeds that are manageable until they're not.

Unlike every other professional sports league, the PGA Tour will never get in the business of regulating the equipment played at its events to keep courses relevant and green speeds at a sane level. So there is sweet irony in watching yet another position taken with profit margins in mind bubble to the surface at the Tour's marquee event.

The unfortunate takeaway most will have from Saturday's debacle will believe that the tour was angry at the low scoring and did this. But having been around the TPC all week, I didn't encounter one PGA Tour official even the least bit bothered by Jason Day breaking the 36-hole scoring record. This was a greater-than expected change in the weather that took greens so precariously close to the speed edge and turned them silly.

It's funny that a sport which self congratulates itself repeatedly for having more integrity than any other looks the other way when it comes to protecting the integrity of its playing fields, solely in fear of (potentially) costly regulatory fights that also might call into question golf's devotion to the gospel of unfettered capitalism. How is this sad state of affairs any less ridiculous than looking the other way on a doping scandal?

But I digress...

In Brian Wacker's GolfDigest.com round up of player comments, note Justin Rose's comment about the ball gliding over the greens. That's what happens when all moisture has been sucked out of the blades from mowing, rolling, heat, lack of humidity and perhaps some influence from the Precision air units underneath (assuming they were in use). Also note these numbers:

Over the first two days, there were 122 combined three-putts among the 144 players in the field. On Saturday there were 149 three-putts among the 76 players who made the cut, and 15 of those players had at least 34 putts for their round including McIlroy, who had 37.

Rex Hoggard has some eye-opening putting stats as well, and has this from PGA Tour VP of rules and competitions Mark Russell.

“We have done the same thing all week. We have been double cutting these greens and double rolling them and trying to get them firmed up,” said Mark Russell, the Tour’s vice president of rules and competition. “What happened today was just kind of a perfect storm with the weather. We weren't expecting a 20 mph wind all day, and the humidity 30 percent, not a cloud in the sky. And they just, you know, sped up on us.”

But then that doesn’t explain a three-putt percentage of historic proportions?

The Tour average for three-putts in a round is 2.93 percent, and on Thursday and Friday the field hovered around the norm with a 2.08 and 2.67 percent average, respectively. On Saturday that number skyrocketed to 11 percent.

Rory McIlroy had one of the worst days on the green, reports Will Gray at GolfChannel.com.

“I mean, it’s like a U.S. Open out there. I can’t really describe it any other way,” McIlroy said. “I just found I had a really difficult time adjusting to them. I stood up here yesterday and I said it’s amazing how differently the course plays from morning to afternoon, but I didn’t expect it to be like that out there this afternoon. That was borderline unfair on a few holes.”

McIlroy opened his round with a birdie, but he realized conditions had changed when his 85-foot eagle attempt on No. 2 raced nearly 18 feet past the hole. It led to the first of five three-putts on the day, including three such instances in a four-hole stretch on Nos. 10-13 that dropped him off the first page of the leaderboard.

Jim McCabe says the Shinnecock word came up a lot after the round.

“A lot of caddies kept asking, ‘What’s this remind you of?’ ” said James Edmondson, the caddie for Ryan Palmer. “Everyone said, ‘Shinnecock.’ ”

And when his back-nine 42 and round of 79 was complete, Ian Poulter blurted out “TPC Shinnecock,” only to catch himself and shake his head.
“I’ll refrain from saying anything,” Poulter declared, and wisely he moved to the autograph area and signed for a long line of youngsters.

ESPN.com's Bob Harig says players were not buying the tour's stance on greens getting the same treatment as the previous days. Technically that is true with one extra rolling between the conclusion of round two and the start of round three.

"It was a massive change -- it wasn't very subtle,'' Scott said.

"That was borderline unfair on a few holes,'' Rory McIlroy said.

"I felt like I was putting on dance floors out there,'' Billy Horschel said.

"It was crazy tough,'' Matsuyama said.

There were just three rounds Saturday in the 60s and only six under par. There were seven in the 80s. The 76 players in the field combined for 149 three-putts or worse -- a record for the course. There were 86 double-bogeys or worse.

Sergio's six-putt should not be watched by young children...

 

Spieth: "I’m beating myself up a little bit too much on the golf course and it’s affecting me"

Jim McCabe at Golfweek.com on the 2016 Players Championship missed cut by Jordan Spieth, who was his usual brutally honest self.

“I just think that, you know, I’m beating myself up a little bit too much on the golf course and it’s affecting me and I realize that now,” Spieth said after 72-71 produced his second missed cut in 10 tournaments this season.

Brian Wacker noted this for GolfDigest.com.

Spieth took 59 putts over two days, twice three-putting, and ranked 122nd in strokes gained putting.

It would be easy to pin the poor performance as a Masters hangover but the 22-year-old world No. 3 insists that’s not the case.

Taylor Made CEO Abeles: "Very, very careful about how we manage lifecycles moving forward"

Golfweek.com's David Dusek interviews David Abeles about the forthcoming sale of Taylor Made by Adidas and calls it a "process."

The real news is how many times Abeles reiterates that the company has gotten the message on bringing out too many clubs too quickly.

We have a credo here: We will not bring a new product to market unless it is measurably better than what is already in-market. . . . We are going to be more thoughtful in ensuring we retain the value in our products throughout a longer life cycle than we have in the past.

"Jordan Spieth lends a hand to a caddie with a heartfelt mission"

Nice read from Golfweek's Jim McCabe on Jordan Spieth making a pre-Players appearance at the Tesori Family Foundation event raising funds to help special needs children.

McCabe writes:

Spieth spoke to the children, then hit some golf balls and lined up for photographs. The entire time, the two-time major winner looked comfortable; he appeared to sense what the children wanted of him and showed great patience. Soon, the highlight of the day for the children arrived — the chance to hit balls on the range or roll putts on the practice green — so Spieth mingled with a few parents, talked to a local TV reporter, then made his way to his car. He had a golf tournament for which to prepare.

It was a short visit, yes, but it had a lasting impression. “He didn’t have to do this,” Tesori said, “but it’s the type of person he is. It was really, really cool of him. It means a lot to us.”

Did The Tour Leave As Much As A Billion Dollars On The Table?

As we get ready to kick off another unpredictable Players Championship (Sean Martin on the amazingly wild track records at TPC for top players even those who have played well here), Cameron Morfit talks to a few folks about the challenges facing likely incoming Commissioner Jay Monahan.

In the short term, Morfit outlines how Miami, Trump and the WGC figure to be a huge matter, as will FedEx in 2017 if Commissioner Reset isn't able to secure a new deal before he hands over his NetJets card.

But as I've outlined in a few posts, the tour seems to be building some leverage with television networks for the next deal with various media ventures. Morfit's reporting suggests what I suspected: the tour is operating with a bit of a chip on its shoulder for having been out negotiated by Comcast when signing for 15 years to be on Golf Channel exclusivity with no out clause, even as the network takes on the money losing leftovers like the Web.com and Champions Tours.

Ogilvie, who was on the policy board when the Tour's 15-year deal with Golf Channel was announced in 2006, says Monahan will have to shore up the main TV deal, which he says is costing players money. Ogilvie's assessment is based on recent sports-television deals, specifically the 12-year Fox-USGA pact, which was said to be worth around $100 million a year when it was announced in '13.

"The Tour left $700 million to $1 billion on the table when it did the deal with Golf Channel," Ogilvie says. "There's been astronomical growth since then, and with 20/20 hindsight Comcast got a sweetheart deal. Tim went for what was safe, and you can't fault him for that."

Pre-20/20 hindsight, the deal got all early rounds on TV, which as I recall, was a pretty big deal and has been sensational for the players. No one could have seen rights fees going the way they did, so the tour has nothing to be bitter about. Except that the rights craze may be subsiding and nets like ESPN and Fox are likely not going to be bidding on any golf.

Topgolf "Strategic Alliance" With PGA Tour And LPGA Tour: Five Ways This Could Be Fun

A newly announced PGA Tour/LPGA Tour/Topgolf "strategic alliance" was announced yesterday and while LPGA Commish Mike Whan appeared to have thought about the possibilities, Commissioner Ben Carson was alarmingly disengaged about possible fun ideas.

Therefore, my suggestions for the alliance at GolfDigest.com for scaling, leveraging, baking and of course, platforming the fast-growing Topgolf brand on the C-level. (That's C as in championship level).

The full press release from the groups.

Video: Golf.com's Debut Film On Golf And Life In Rio

Golf.com is getting into the short documentary world and debuts with a film on golf and life in Rio called, "A Beautiful Game."

Part of the pitch:

Brazil does not have deep golfing roots, but it does have Breno Domingos, a 19-year-old from the humble village of Japeri who has overcome long odds to ascend to the top of Brazil’s amateur ranks. The film tells the tale of Breno’s unlikely rise while also exploring the rest of Brazil’s golfing landscape.

Ritter also files this accompanying story. The film is about 17 minutes...