Taylor Made CEO Abeles: "Very, very careful about how we manage lifecycles moving forward"

Golfweek.com's David Dusek interviews David Abeles about the forthcoming sale of Taylor Made by Adidas and calls it a "process."

The real news is how many times Abeles reiterates that the company has gotten the message on bringing out too many clubs too quickly.

We have a credo here: We will not bring a new product to market unless it is measurably better than what is already in-market. . . . We are going to be more thoughtful in ensuring we retain the value in our products throughout a longer life cycle than we have in the past.