Good Day Of Golf On Instagram: Pebble, Shepard, Braid, Carnoustie With Snow And Perth's Tee Markers

We’re going to see plenty of daytime Pebble Beach this week given the stunning weather, so I’m glad the PGA Tour posted a DJ Piehowski nighttime image from 2016 showing the 7th green.

Driving range bags at Bear's Club note your major wins and if you don’t have a Grand Slam trophy? You still get our name, your ball preference and your place next to the big winners.

Carnoustie got a nice dusting of snow. Hopefully no dustings of fertilizers for this year’s hosting of The Open Championship.

On February 6, 1971, Alan Shepard hit a golf ball on the moon with a specially made club that is on display at the USGA Museum. Look at the thought that went into this contraption!

February 6th was also James Braid’s birthday…in 1870. Second from the right. Five-time winner of The Open.

There should be extra stiff fines for any European Tour player who takes out his rage on this week’s ISPS Handa tee markers.

8,440 Likes, 40 Comments - PGA TOUR (@pgatour) on Instagram: "Sleep tight, golf fans. 🌌"

3,619 Likes, 44 Comments - Jack Nicklaus (@jacknicklaus) on Instagram: "With 30 Tour pros as members of The Bear's Club, you can tell at the range that we are definitely..."

1,634 Likes, 14 Comments - The Open (@theopen) on Instagram: "Home of The 147th Open @carnoustiegolflinks has a dusting of snow today, but don't worry it doesn't..."

641 Likes, 8 Comments - United States Golf Association (@usga) on Instagram: "One small step for man, one giant leap for the game we all love! On February 6, 1971, Alan Shepard..."

1,702 Likes, 13 Comments - The Open (@theopen) on Instagram: "On this day in 1870, five-time Open Champion James Braid was born. 📸 L-R is Harry Vardon, Ted Ray,..."

958 Likes, 7 Comments - European Tour (@europeantour) on Instagram: "This week's tee markers.👌 #WS6Perth"

Pebble Pro-Am, West Coast Swing Have Their Swagger Back?

Amazing what a little tinkering with formats and emphasizing course course design can do!

Not long ago the AT&T Pebble Beach Pro-Am was known for six hour rounds, has-been pros in the field and never-was "celebrities" getting too much air time. With the world's top-3 playing this year and plenty of celebrity intrigue to offset the corporate crowd--Golfweek posted the full field list here--Der Bingle's baby is back.

But as Ron Kroichick noted for MorningRead.com, the AT&T matters again as as stalwart event thanks largely to some key changes in format and rota.

Or put another way: Pebble matters again.

AT&T officials couldn’t do much about the weather, but in 2010 they shrewdly swapped Poppy Hills (unpopular among Tour pros) for Monterey Peninsula Country Club’s Shore Course. They also trimmed the field from 180 pros and amateurs to 156 of each, and made a conscious effort to land better amateur golfers.

While athletes were always part of the event, their rise in celebrity status and the inclusion of more pro jocks seems to have given the event a boost. Let's face it, for a lot of PGA Tour golfers the chance to hang out with a world class athlete for three rounds is more interesting than getting paired with a corporate dude.

Unless said corporate dude has a jet and a third home on the Peninsula with a separate guest entrance.

Randall Mell at GolfChannel.com notes the improved golf professional component in saying Pebble has its swagger back.

Maybe it’s fitting Doral doesn’t host a PGA Tour event anymore. The old adage that the year in golf doesn’t begin until Doral wouldn’t hold up any longer. Today’s stars aren’t using the West Coast swing to get warm in a run up to the Masters. They hit the year hot with Johnson, Rahm and Jason Day among the big names getting on the board with victories in January.

The intensity only builds this week with Spieth looking to rebound from a missed cut in Phoenix last week. He is defending the title he won last year. It also builds with McIlroy making his first PGA Tour start of the year after coming off second- and third-place finishes on the European Tour last month.

Over at CBSSports.com, Kyle Porter notes the seemingly improved week-to-week quality of the tour. While I'll remind him of this column in mid to late May, the point should be made that the fall wraparound schedule has not harmed the West Coast Swing as folks like me feared. Perhaps it's the mediocre quality of those events and lack of eyeballs trained on them, but the West Coast still feels like the tour's bread-and-butter season for big venues, big fields and lots of eyeballs. As it and the Florida season should be given a quick study of history.

Also not to be discounted: the subtle but important inclusion of stars who don't play 25 events the previous year now being forced to play events haven't been to in at least four years.  That subtle PGA Tour rule could, for instance, explain Rory McIlroy's appearance this week. Or, at the very least, helped get him to Pebble Beach when making out a schedule in search of adding an event due to the rule.

Dubai Duties Free: Rory Spreads Host Role To Other Irishmen

There was a point you'd have to figure a player in their prime like Rory McIlroy would tire of the duties involved in hosting a professional tournament.

Thankfully for the Rory-rejuvenated Dubai Duty Free Irish Open, the host will be handing duties off to a rota of Irishmen. In some cases this could be problematic, but given the charisma of Paul McGinley, Padraig Harrington, Darren Clarke and Graeme McDowell, the event should keep the momentum going. McIlroy's Foundation will still be the Irish Open's charitable beneficiary.

Brian Keogh reports for the Independent on what the move means for Rory's career thinking and includes this from 2019 host McGinley.

"He has certainly helped regain the momentum of the Irish Open and he has done his bit. He wants to remain involved going forward but the Irish Open was a weight of responsibility.

"Even though he has won it, he has missed the cut for four of the last five years. So while his commitment to playing will remain, it is a question of handing over responsibility and we are happy to take on the mantle.

"We owe Rory a lot for where the Irish Open has come from and where it is going. So it is only right that we take responsibility off Rory's shoulders and let him do what he does best."

One last request this year Rory before you hand things off: put that call into Tiger! He needs some links golf under his belt!

The Perth Super 6 Returns, Format Intrigues And...

While some may be confused by the format, I still feel like there is something curious and worth watching about this second-year event. Perhaps the lack of ease in explainin the format to a regular fan is the main issue, though really this is a just a normal golf tournament until a Sunday shootout. From there it's match play, with byes given to the stroke play leaders.

Anyway, in support of fresh formats, I give you the European Tour's FAQ page and infographic to explain the event start Wednesday evening on Golf Channel:

Q: What’s the bottom line?
A: - 156 players start for three rounds of strokeplay
- A standard cut to the leading 65 pros (and ties) will be made after 36 holes
- A further cut after 54 will reduce the field to 24 players for a final day of match play action
- If there are any ties for 24th position, a sudden-death play-off on the 18th will determine the qualifiers
- Sunday will bring five rounds of six-hole match play battles – Super 6
- The top eight players after 54 holes will receive a bye into the second match play round
- Any ties for the top eight will be decided by a score count back based on the last 18, 9, 6, 3 and 1 holes
- In Super 6, any results not determined after six holes of match play will be decided by playing a shootout hole
- The shootout hole is a purpose-built par three using the 18th green, but played from a new tee box positioned around 90 yards from the green on the right of the 18th fairway.
- Only one man will be left standing

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A Few Instagrams As Pebble Beach Week Kicks Off, 2-5-18

The weather forecast is sublime for this week’s AT&T Pebble Beach Pro-Am. Apologies to those hoping America’s elite got rained on all week.

For reasons unclear, there is a sizable gold-brick of a flower bed off the 8th tee at Pebble Beach. Maybe it’s a placeholder for the restoration of Chandler Egan’s imitation sand dunes? Natural, it does not look.

Lee Westwood photographed one of the world’s most venomous snakes, a King Brown, when it appeared on the Lake Karrinyup CC range where he’s getting ready for the European Tour’s ISPS Hander World Super 6 in Perth.

For those still suffering a Super Bowl hangover, The Onion addresses the difficult conversation many football fathers are having with their sons...about what it means to control the ball long enough to be deemed a runner.

 

1,328 Likes, 10 Comments - Pebble Beach Resorts (@pebblebeachresorts) on Instagram: "It's @attproam week! 🎉🙌 Joining us? Be sure to use #mypebblebeach so we can share your favorite..."

4,597 Likes, 49 Comments - @chrisodonnell on Instagram: "Number 8 showing some color this year. #attpebblebeach @attproam"

934 Likes, 63 Comments - Lee Westwood (@westwood_lee) on Instagram: "🐍 a King Brown mooching about on the range 🏌🏽‍♂️ Think I'll take a ☕️break! #4thdeadliest"

USGA Head: "It does make you wonder what golf courses will look like if we stay on this trajectory."

While new USGA President Mark Newell touched on concerns about distance at the association's annual meeting, Executive Director Mike Davis did the heavier lifting. Continuing his full-frontal attack on expanding golf's footprint, Davis largely backed up comments he made in 2017.

Golf.com's Dylan Dethier reports from Miami on the key comments in Davis' address.

"We all love hitting the ball far, but distance is all relative," he said. "I remember watching Jack Nicklaus, when he really got a hold of one maybe it went 280. That was the long ball then, and the long ball now is a lot longer."

Any potential rules change limiting technology would be sure to cause a stir among equipment manufacturers, who Davis said will be consulted throughout the process. But he was clear that he sees the issue of distance as a threat to the game at every level.

"This isn't just about the male elite game," he said. "It just isn't."

It looks like the U.S. Open's return to Shinnecock, recently narrowed after low scoring at Erin Hills, will be a point of comparison for the USGA in trying to convince those on the fence:

"An astonishing, perhaps even sobering example close to home will be this summer's U.S. Open at Shinnecock Hills that will be played at over 7,400 yards," Davis said. "One hundred and twenty-two years ago at the 1896 U.S. Open, care to guess Shinnecock's total yardage? 4,423 yards. Now, don't read too much into that – I don't want to see a headline next week saying the USGA is proposing going back to hickories and gutta-percha balls in the future, but it does make you wonder what golf courses will look like if we stay on this trajectory."

Davis talked to Golf Live's Ryan Asselta regarding driving distance and while Davis slightly walked back some comments made to the Wall Street Journal, the overall take from these on-the-record comments is this: something is brewing.

The Perth Super 6 Returns, Format Intrigues And...

I still feel like this something curious about this second year event. Perhaps the (lack of) ease in explaining to a regular fan how it works?  Though really this is a just a normal golf tournament until a Sunday shootout via match play, with byes given to the stroke play leaders.

Anyway, in support of fresh formats, I give you the European Tour's FAQ page and infographic to explain the event start Wednesday evening on Golf Channel:

Q: What’s the bottom line?
A: - 156 players start for three rounds of strokeplay
- A standard cut to the leading 65 pros (and ties) will be made after 36 holes
- A further cut after 54 will reduce the field to 24 players for a final day of match play action
- If there are any ties for 24th position, a sudden-death play-off on the 18th will determine the qualifiers
- Sunday will bring five rounds of six-hole match play battles – Super 6
- The top eight players after 54 holes will receive a bye into the second match play round
- Any ties for the top eight will be decided by a score count back based on the last 18, 9, 6, 3 and 1 holes
- In Super 6, any results not determined after six holes of match play will be decided by playing a shootout hole
- The shootout hole is a purpose-built par three using the 18th green, but played from a new tee box positioned around 90 yards from the green on the right of the 18th fairway.
- Only one man will be left standing

 

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The State And Future Of Arizona's Golf Industry

The Arizona Republic's Russ Wiles uses the Waste Management Open as a reason to consider the state of Arizona's $3.9 billion golf industry. The story is lengthy and contains some very good info if you're in the industry (thanks reader John for the link).

The questions and answers posed by Wiles are many of the same you've heard by now: things aren't too bad right now and even encouraging where facilities have made some adjustments, but the industry certainly isn't growing and the all-important M's don't want to participate in something taking four-five hours.

Nearly two-thirds of active players are 40 or older.

Participation among minors "has been declining for several years, as younger generations opt to play other sports or engage in other activities," said IBISWorld.

Also, it takes a lot of time to play golf well — not just in spending what can easily be five-plus hours for a round of 18 holes, but in the years of practice it takes to become reasonably skilled.

"As an industry, we need to find ways to have a one- or two-hour experience," said Gurnow. That's in addition to other ways the industry might appeal to newcomers.

This was interesting and a huge issue on the jobs front if the only answer is another TopGolf (not that there's anything wrong with TopGolf!).

Labor tops the list on the expense side, including for clubhouse/golf-shop staff and course-maintenance workers. Water and other utility costs were next,then course-maintenance supplies/services, general-administrative expenses and food/beverage outlays.

The highest number of Arizona golf-course jobs are in course maintenance — estimated at 5,000 positions in the 2014 report, followed by food/beverage workers (2,300), golf-shop personnel (1,780) and administrative staff (1,040).

23's Latest Comeback: Hobe Sound Course Project Back On, To Be Designed By Weed

Bobby Weed! He's a fine architect, even finer family man and great friend of the game.

And now he's the architect of record for Michael Jordan's Grove XXIII, the on-again, off-again, very much on-again exclusive answer to the Bear's Club. Originally thought to be Tom Doak's project to lose, Jordan has turned to Weed for what sounds very much like a course aimed at lure a few tour pros from Bear's Club.

From the Forecaddie:

The par-72 layout includes plans for tees ranging from 5,445 yards up to 7,470. Weed is excited about finding a way to challenge players, with bunkers planned deep into the fairway landing areas, some 330-340 yards off the back tees. Plus he’s got some special angles worked up.

“I’m going to be in their head,” he told the Man Out Front.

The full press release announcing the project that is scheduled to open next year:

PONTE VEDRA BEACH, Florida (January 20, 2018) – Bobby Weed Golf Design (www.bobbyweed.com) has been selected to design the golf course at GROVE XXIII, an exclusive, members-only private club under construction in Hobe Sound, Fla. NBA legend and avid golfer Michael Jordan is the majority partner in GROVE XXIII. The golf course is scheduled to be ready for play in 2019.

 “Knowing the caliber of the membership and Michael’s passion for golf, we are designing a forward-thinking, progressive layout,” said Weed. “Golf course architects are in the best position to address how technology has changed strategic design.

“This project is an opportunity to update how architects provide all players with a fun and interesting challenge. It will be a course for tomorrow, a course with a refined edge.”

Weed is living on site throughout the duration of construction in order to personally shape features and supervise the work.

About Grove XXIII

Set on the site of a former citrus grove, the golf course is routed with the south Florida trade winds in mind. The two nines wrap around each other while traversing the site in opposing directions. This dynamic layout ensures that golfers will feel the breeze from every quarter.

The routing also features a unique crossover at the 5th and 14th tees, where golfers can switch from one nine to the other and still finish out a nine-hole loop. This singular feature offers the membership four nine-hole permutations, significantly enhancing both daily set-up and member tournament format possibilities.

Weed continued, “We are using proprietary player performance data to help establish the dimensions of features and rethinking the tenets of risk and reward that have long guided strategic golf design, but are stagnant today, especially in the face of equipment technology.”

The Weed design team has been provided with these player performance data by Darren May, co-founder of “Every Ball Counts” and appointed golf coach and ambassador to GROVE XXIII.

“The team environment encouraged by Bobby Weed allows a free flow of very valuable information,” May said. “To see this information integrated in the course design, and be part of the process, is extremely exciting.”

An intimate, contemporary clubhouse will be elevated above the open and expansive 225-acre property, offering long vistas to every golf hole.

I'm Just Saying Files: PGA Tour's Fourth Straight Playoff Edition

Six playoffs already on the 2017-18 wraparound schedule and four straight with Gary Woodland's triumph over Chez Reavie at the Waste Management Open.

The playoff was the sixth this season and fourth in a row. The list:

THE CJ CUP @ NINE BRIDGES – Justin Thomas def. Marc Leishman with a birdie 4 on the second extra hole.

Shriners Hospitals for Children Open – Patrick Cantlay def. Alex Cejka and Whee Kim with a par 4 on the second extra hole.

Sony Open in Hawaii – Patton Kizzire def. James Hahn with a par 3 on the sixth extra hole.

CareerBuilder Challenge – Jon Rahm def. Andrew Landry with a birdie 3 on the fourth extra hole.

Farmers Insurance Open – Jason Day def. Alex Noren and Ryan Palmer with a birdie on the sixth extra hole.

Waste Management Phoenix Open – Gary Woodland def. Chez Reavie with a par 4 on the first extra hole.

The common denominator, spoiled only by including the 78-player CJ Cup CJ CUP?

Full field events.

Just a reminder when the WGC's roll around and someone tries to tell you limited field gatherings of the world's best are better. Generally, they are battling an uphill fight to generate excitement, whereas the tightly contested events we've seen so far have featured nice leaderboard diversity and excitement to the end.

The Best Of Golf Instagram, Super Bowl Weekend 2-4-19

Matt Kuchar almost brought the house down with a Waste Management Open ace at 16 Sunday.

Nick Price sitting in his first USGA Annual Meeting as a member of the Executive Committee with a grin that can only say, "what have I gotten myself into?" I view this as legitimate punishment for skipping the last two World Golf Hall of Fame ceremonies.

A side view of Pebble Beach's 17th after Chandler Egan and Robert Hunter's big, and still-largely-uncredited-during-AT&T-week renovation. The work took place prior to the 1929 U.S. Amateur and introduced strategy and naturalness to the course.

Who says dogs can't see what's on TV?

17k Likes, 160 Comments - PGA TOUR (@pgatour) on Instagram: ""Kuuuuuuuuuuuuch!!!" - Fans at the 16th hole."

652 Likes, 2 Comments - United States Golf Association (@usga) on Instagram: "Honored to welcome three-time major champion and World @golfhalloffame member Nick Price to the..."

Wasted: Phoenix Open Set For Stellar Finish And You Can Bet CBS Will Be Late To The Party

It's one of those traditions we longtime West Coasters have never grown accustomed to: a college basketball game running into CBS's scheduled golf coverage, condensing the broadcast window when the PGA Tour is getting it's best ratings, playing its most compelling events and often on the best courses.

The problem has been exacerbated since Golf Channel began providing lead-in coverage, leaving us with a scheduled half-hour break that has been shortened to 15 minutes in 2018 (undoubtedly after no one was buying that a half hour was needed to switch the graphics over).

Saturday's 2018 Waste Management Open telecast started at 12:46 due to the Kentucky-Missouri NO OVERTIME game running 45 minutes long, meaning an hour of golf was lost unless a viewer wanted to stream the telecast online.

The absurdity continues Sunday as two Big Ten powerhouse programs having below-average seasons are likely to spill into WMPO coverage. Remember, the madness continues next week when leaders at Pebble Beach are playing the most beautiful stretch of holes in golf as Michigan and Wisconsin inevitably run long.

The practice has grown old with viewers, who bombard social media with complaints that did successfully shorten the re-entry into the earth's television window atmosphere. Providing Golf Channel coverage up to the allotted time only picks up ten additional minutes. The lost time to college games running long should be treated

The obvious remedy?

Scheduling the games to start a half-hour earlier might mean--gasp--that a blowout ends a few minutes early and CBS can't deliver that strong "lead-in". To a sponsor like Waste Management, are those lingering fans as important than a happy TV audience seeing their ads?

Staying on Golf Channel until the basketball is complete would be trickier, but doable in just the same way Golf Channel picks up CBS broadcasts that have run past network coverage windows.

Either way, Sunday at the WMPO should be a dandy featuring 12 players within 3 strokes of Rickie Fowler's lead. Storylines include Phil Mickelson's shot at his first win since 2013, Fowler finally breaking through at TPC Scottsdale, Bryson DeChambeau picking up his second win, and Jon Rahm lurking a shot back.

Brentley Romine sets it all up at Golfweek.

“It’s anyone’s tournament tomorrow,” said Rickie Fowler, the 54-hole leader by a shot at 14 under. “Yeah, I have a one-shot lead, but this tournament is not going to be given to anyone.”

There are plenty of players ready to earn it, including Tour winners Jon Rahm, Bryson DeChambeau, Xander Schauffele, Daniel Berger and Phil Mickelson, a three-time winner in Phoenix. The task of winning this week? The difficulty is tougher than trying to score a front-row seats in the grandstands on the 16th hole.

Sunday's tee and telecast times, college basketball permitting.

Newell Elected Next USGA President, Distance Issue On USGA Annual Meeting Minds

We all must thank Golf World's Ryan Herrington for attending and reporting on the USGA Annual Meeting so that the rest of us can only dream of mingling in a sea of navy, grey, officials from wannabe U.S. Open courses, and many others working to not say anything construable as interesting. Because you know how rumors get started!

New President Mark Newell replaces Diana Murphy and he sounds aware that the USGA's focus on sustainability is going to be pressured by distance increases.

“When you combine [distance] with the effect of the size of golf courses on the economics of the facilities, on the environmental issues that come from that and, in some cases, on the effect on just the enjoyment on golfers, it’s something we need to look hard at,” Newell told Golf Digest. “That’s what we’re planning to do. We have been, and we’re going to be focused on what that situation is and how we can deal with it.”

Herrington says the end of February will yield a joint USGA/R&A distance study update. Last year's said there wasn't anything to see here.

There was also this from Herrington's report:

In addition to the bigger picture issues, there are other practical matters the governing body is preparing to address. Among Saturday’s announcements was the formal transition of the USGA Members Program, established in 1975, into a newly formed USGA Foundation, charged with helping increase the ability for golfers to invest and contribute financially to the game.

To paraphrase our late, great friend Frank Hannigan, you're no one in golf if you don't have at least two foundations.

In conjunction, the association is launching a multi-year campaign “Driving Golf Forward” to help fund innovation and research while boosting inclusivity within the sport.

PSA makers rejoice!

The full release on Newell's appointment is here, along with a discussion hosted by Mike Trostel.

Mark Newell Elected as 65th USGA President
Other elected volunteers include World Golf Hall of Fame member Nick Price

LIBERTY CORNER, N.J. (Feb. 3, 2018) - Mark Newell of McLean, Va. has been elected to serve a one-year term as the 65th president of the United States Golf Association (USGA). The election took place at the Association’s Annual Meeting in Miami Beach, Fla.

Newell will lead the 15-member volunteer USGA Executive Committee, which provides strategic direction and oversight to the Association's full-time management and staff.

“I’m grateful for the opportunity to serve the game of golf as USGA president, and to champion our staff’s work to lead, grow and sustain our sport,” said Newell upon his election. “We are at an exciting time in golf’s evolution, and our collective focus on ensuring its future has never been stronger.”

Newell, now in his eighth year with the Executive Committee, has chaired the Rules of Golf Committee since 2013. During that time, he has been a leading force behind the USGA’s joint initiative with The R&A to modernize golf’s Rules. He also chaired the USGA Handicap Committee and spent four years as co-chair of the USGA/R&A initiative that led to the development of the World Handicap System, which is scheduled to debut in 2020.

The other members of the 2018 Executive Committee were also elected at the Annual Meeting, with four new additions: three-time major champion and former world No. 1 player Nick Price of Hobe Sound, Fla.; Kendra Graham of Winter Park, Fla.; Sharon Ritchey of Asheville, N.C.; and Paul G. Brown of Brookville, Md.

Current members of the Executive Committee who were elected to continue their service to the game are: J. Michael Bailey, of Sandy, Utah; Stephen E. Beebe, of La Quinta, Calif.; J. Stuart Francis, of Burlingame, Calif.; Robert D. Kain, of La Quinta, Calif.; Martha Lang, of Shoal Creek, Ala.; Gregory B. Morrison, of Duluth, Ga.; Clifford J. Shahbaz, of Portland, Ore.; and William B. Siart, of Pacific Palisades, Calif.

Two current members of the Executive Committee were also elected to serve as officers: Mark Reinemann, of Pinehurst, N.C., as secretary, and Thomas Barkin, of Atlanta, Ga., as treasurer.

Richard A. Shortz, of Los Angeles, Calif., was elected to serve as USGA general counsel. Robert Weber will retire as general counsel.

The USGA Women’s Committee, which advises the Executive Committee on matters pertaining to women’s golf and supports women’s amateur championships, has appointed Pam Murray of Richardson, Texas, as chairman and Courtney Myhrum of Pittsburgh, Pa., as vice chairman for the 2018 term.

Other members of the 2018 Women’s Committee are Jan Berry, of Madison, Ala.; Debbie Bizal, of Evansville, Ind.; Barbara Byrnes, of Mesa, Ariz.; Carol B. Graybeal, of Chatham, N.J.; Jean Mulcahey, of Hydes, Md.; Delia Nava, of The Woodlands, Texas; Nancy Rees, of Rye, N.Y.; Mary Shepperd, of San Diego, Calif.; Peggy Span, of Houston, Texas; Kathryn Washburn, of Mill Valley, Calif.; Ginny Waller Zanca, of Memphis, Tenn.; and Patti Zeeman, of Lake Bluff, Ill.

Golf Channel Says 2018 Starts With Most Watched January Yet

As the Wall Street Journal sorts through the reasons for another NFL ratings drop (thanks reader John), golf continues a positive start to 2018 with this news from

For Immediate Release:

GOLF CHANNEL POSTS MOST-WATCHED JANUARY, CAPPED BY MOST-WATCHED SUNDAY IN NETWORK HISTORY
 
Golf Digital Wraps Best January Ever for Minutes Streamed and Page Views
 
ORLANDO, Fla. (February 2, 2018) – Golf Channel posted its most-watched January ever with an average of 116,000 viewers per minute in Total Day, up 23% vs. last year and up 10% vs. the previous high in January 2013, according to data released by The Nielsen Company. This builds off December 2017 being the most-watched December ever for Golf Channel. Additionally, January’s success was mirrored across Golf Digital, which posted its best January for minutes streamed (22.6M) and page views (78.5M), up 34% and 19% respectively.
 
Sunday, January 28 was Golf Channel’s most-watched Sunday on record. During the PGA TOUR’s Farmers Insurance Open playoff between Jason Day and Alex Noren from 7:15 to 8:30 p.m. ET on Sunday – airing opposite The Grammy Awards – Golf Channel was the No. 1 Nielsen-measured cable network for Total Viewers, up 24% vs. second place (ESPN). The playoff was also Golf Channel’s most-watched PGA TOUR telecast ever.
 
“Golf is carrying a lot of momentum into 2018 with a deep roster of developing stars across the professional tours, a superstar making his return to competitive golf and a rapid evolution in the many ways golfers are participating in and consuming the game,” said Mike McCarley, president, Golf, NBC Sports. “It’s especially promising to see record viewership — and it’s only January.”
 
Golf Channel’s comprehensive slate of tournament coverage rounds out record-setting January:
·       LPGA Tour’s Pure Silk Bahamas Classic Round One became the tour’s most-watched Opening Day in 9 years.
·       PGA TOUR Champions saw 2nd best Opening Day in 5 years at Mitsubishi Electric Championship.
·       Web.com Tour’s Round One from the Bahamas Abaco Classic was the tour’s most-watched telecast since July 2016.