Ratings: Basically, No One Watched The 2020 RSM Classic

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Despite a very solid field and compelling finish, Golf Channel’s four-round broadcast of the 2020 RSM Classic failed to garner more than a few cataract-free eyeballs.

ShowBuzzDaily with the gruesome ratings showing an average of 346,000 watched the final round, with only 31,000 of those not Villages-eligible.

The post-fall Masters slot and wealth of viewing options made this a no-win situation even with all of the long-bombing athletes today.

"Who could have imagined just five years ago that Jordan Spieth and Fowler...would both be ranked outside the top 50 and all but forgotten heading into 2021?"

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A variation of that question gets asked pretty frequently of most anyone who calls themselves a golf writer and there are no easy answers. Derek Lawrenson highlights the recent struggles of Rickie Fowler’s efforts to retool his swing in his weekly Daily Mail column and writes:

The Californian has played in 18 consecutive tournaments without so much as a top-10 finish and is now on the brink of falling outside the world’s top 50 for the first time in a decade.

That’s quite some fall for a man who won six times between 2015 and 2017 after finishing in the top five in all four majors in 2014.

It’s another illustration that while golf might be the slowest of games, it has a fast-changing landscape. Who could have imagined just five years ago that Jordan Spieth and Fowler, back then the two golden boys of American golf, would both be ranked outside the top 50 and all but forgotten heading into 2021?

At 27 and 31 respectively, it’s too glib and easy to say they will be back. It’s certainly the hope given they’re two of the game’s nice guys.

The bald truth, however, in a mentally shattering game, is it’s far from a given.

Another factor that can’t be discounted: both Fowler and Spieth have had incredibly lucrative off-course endorsement careers. No matter how much drive both may have, the financial windfalls inevitably have to chip away at their competitive edge. Oh and the balls goes to far and the future will be all about bashing, so I’m not sure the motivation will be there for players who, at their best, thrive on a variety of skills instead of just driving and putting. That should annoy them or the governing bodies, but so far, not yet.

The Shirtless Shark Really, Really Enjoys Playing Fetch With His Dog

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The New York Post’s Nicki Gostin handles the big picture, well, better than most details. Also for non-Gram users, their hefty roundup of the best comments is below. Though you can always “view comments” on the post and see the comedic best of humanity in these dark times.

CBS News On Renewed Interest In Golf And Late Nine-Hole Rounds

CBS Moneywatch’s Megan Cerullo doesn’t tell us much we haven’t already read about golf in the pandemic. Still, after years of stories about the decline of the sport’s participation numbers, it’s worth noting pieces like this one, if nothing else to highlight that a resurgence in the game had nothing to do with the opportunity to spend $600 for ten more yards off the tee.

In August, consumers spent a record $331 million on clubs, balls, gloves and other gear — that was up 32% over the year-ago period and topped the previous sales record for that month in 2006, according to Golf Datatech. 

For the first 10 months of 2020, golf equipment sales were up nearly 30% compared to the same period last year, Matt Powell, an analyst with market research firm NPD Group, told CBS MoneyWatch. Training tools, such as hitting screens, swing aids and putting matts are up 75% as enthusiasts practice their technique away from the golf course.

And this is a nice reminder that all that well-intentioned capital devoted to nine-hole ad campaigns could never be as effective as having more people work from home.

The millions of Americans now working from home because of the virus is also boosting golf, with more people sneaking away from their desks to play a quick nine holes. 

The number of so-called short loops as a percentage of complete rounds played is up more than 15% in 2020, according to the National Golf Foundation. 

"This challenges the assumption that golf is an 18-hole sport. People are starting to see the beauty of carving out two hours for nine holes instead of three or four," said Lorentz of the National Golf Foundation. "That could be a real positive for the industry coming out of the pandemic.

"The Masters laid waste to the notion of social justice causing sports' TV ratings decline"

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Yahoo’s Shalise Manza Young points out that a 51% decline in Masters ratings was in line with other drops in major sports, placing it as the fourth-worst on the list of significant events after the Stanley Cup, Preakness and the U.S. Open final round 56% drop.

Since almost no golfers partook in social justice causes this year, golf did not suffer a backlash cited as the cause of overall ratings drops:

There have been acknowledgements of the renewed call for racial reckoning that began with George Floyd’s killing in late May, with PGA Tour commissioner Jay Monahan releasing a statement 10 days after Floyd’s death that followed other corporations who made nebulous commitments to increasing diversity in their ranks, and senior tour player Kirk Triplett played with a BLM sticker on his bag.

But other than a few players participating in the performative #BlackoutTuesday on Instagram in June, there hasn’t exactly been a groundswell of public support for the movement in golf.

So save the “It’s those damn social justice warriors, I just want to watch my sports!” B.S.

RSM: Streb Holds Off Kisner Thanks To One of 2020's Best Shots

I can’t say from the parts I watched that we’ll be talking about 2020’s RSM Classic years or even days from now. But Robert Streb did pull off a couple of minor miracles, starting with an out-of-nowhere week, as documented by Golfweek’s Adam Schupak:

Streb hasn’t finished in the top 125 in the FedEx Cup standings in each of the past three seasons, and his recent form didn’t suggest he’d earn his first title in six years. He had shot in the 60s only three times in his last 12 rounds entering this week, but posted four straight rounds in the 60s, including a 63 on Friday and closed with a 2-under 68 to finish with a 72-hole aggregate of 19-under 263.

“I felt like things were starting to get a little better and I wasn’t quite getting the results, but wasn’t expecting this, either,” he admitted.

Streb’s approach on the second playoff hole was spectacular:

439 Yards: It's The Agronomy And The Altitude!

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The European Tour kicked off three weeks in South Africa with a bang that got plenty of attention on social media: Wilco Nienaber’s 439-yard drive during the Joburg Open’s first round.

The huge number took on added interest Sunday when Nienaber contended, ultimately finishing second to Joachim Hansen.

But the 20-year-old and his prodigious length—a 337-yard European Tour average in limited starts—has been mentioned by South Africans who witnessed his victory in the 2019 South African Amateur.

Like America’s Cameron Champ, it’s the effortlessness of his swing that might be more shocking (aided by those fairway heights, as a few remaining desperadoes like to claim.)

That’s Tony Johnstone and Alison Whitacker on the call from Randpark, elevation 5000 feet:

Final round highlights:

Joachim B. Hansen launched a late fight back to clinch a two-shot victory as local favourite and long-time leader Wilco Nienaber faltered over the closing st...

"Masters Final Round Rating Down 51 percent, Lowest Since 1957" And Yet...

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Paulsen at SportsMediaWatch summarizes the 2020 Masters ratings and overall huge declines with 2020’s one-off November playing.

Dustin Johnson’s win sank 51% in ratings and 48% in viewership from Tiger Woods’ iconic win last year, which aired in an even earlier timeslot (9 AM rather than 10), but on the tournament’s usual April weekend (6.9, 10.81M). Compared to 2018, the last time the final round aired in its usual late afternoon window, ratings and viewership fell 57% from a 7.9 and 13.03 million.

The steep declines and record-lows are in keeping with the overall trend for sports on television since the wave of cancellations and postponements in March. The NBA Finals (7.49M) and World Series (9.79M) both set all-time record lows in viewership, declining 49 and 30 percent respectively from last year. Stanley Cup Final viewership plunged 61% to a 13-year low (2.15M). All three Triple Crown horse races hit lows, with each down at least 32%.

While it’s still too soon to say whether any of these playings of major events will turn out to be regretted, I sense that even with huge ratings declines 2020 has reinforced the timelessness of the above-mentioned events.

In a strange way, by playing through it feels like the strength of the time-honored spectacles and their normal place on the calendar has only been strengthened. Whether its the many Masters traditions, or the Derby on the first Saturday in May, or the World Series in front of fans, all of these big time events feel even more indelible after having been deprived of experiencing them in normal ways. No one will questions a return the traditional playings.

But for the events and sports without that backbone of tradition? It feels like the pandemic will accelerate any trends prior to this mess. In the case of golf, tournaments with powerful connections to the past or a traditional timing will be supported by sports fans. The placement and perpetuity of everything else in sports seems up for grabs.

So while the ratings were as low as you can go, the overall sense that the Masters-remains-the-Masters provides more reinforcement that those events with traditions unlike-any-other will thrive because they always known their limitations and strengths.

The Modest Beginnings Of Golf's 2020 Major Champions

Nothing against elite country clubs or clubby junior golf circuits, but 2020’s three major championships were each won by sons of less conventional

Collin Morikawa, the PGA Championship winner at Harding Park, got his start at southern California’s Chevy Chase Country Club, which is not to be confused with Riviera.

Bryson DeChambeau, the U.S. Open champion at Winged Foot, refined his game at Madera’s Dragonfly.

And the 2020 Masters winner got his start at Weed Hill driving range, the family operation of golf architect Bobby Weed.

From Adam Schupak’s Golfweek story:

Johnson cut his teeth digging up the sod at the driving range that gave Weed his start in the golf business, Weed Hill. Johnson’s father, the head professional at Mid Carolina Club, would take him there as a young boy. Growing up in Colombia, just over an hour from Augusta National, the Masters was the biggest week of the year and Johnson recalled how every putting contest with brother A.J. was to win the Green Jacket. Here is a where a dream that would one day become fulfilled was born.

“They had lights on the range, and most nights I would shut the lights off when I was leaving,” Johnson said.

And there is this nice recognition of the Weed family:

Weed has built courses around the world, but none is as near and dear to his heart as the driving range he built in his hometown of Irmo, South Carolina.

It was 40 years ago and Weed, a high-school junior, talked his father into letting him convert some bean fields the family owned into Weed Hill Driving Range, where a bucket of balls cost 75 cents and Grandma called the shots until he got home from school.

“I remember getting off the bus and running up the hill and I’d go in there and ask, ‘Grandma, how’s everything going?’ ‘Oh, Bobby,’ she’d say, ‘these people have been out there tearing up your grass,’ ” Weed recalled.

“She would hand wash every ball,” he added. “She’d treat them like they were eggs in a basket.”

Check out the full story here.

R.I.P. Leonard Kamsler

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Longtime and revered golf photographer Leonard Kamsler has passed. He was 85.

Golf Digest’s Peter Morrice put together this tribute to Kamsler with some of his best images and wrote:

Kamsler took assignments in other fields as well, working for the Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and the Harlem Globetrotters. He even shot for country-music labels and medical journals. But golf was the constant. Known for his innovative techniques, he brought high-speed stroboscopic photography to golf in the 1970s using a Hulcher camera, developed to analyze football plays. Kamsler retooled his Hulcher to shoot 100 frames per second, more than 200 images for a single swing, and the frame-by-frame swing sequence was born.

From Alan Bastable’s story at Golf.com:

Kamsler shot all the greats, even the famously camera-shy Ben Hogan — well, sort of. According to one story Kamsler liked to tell, he was assigned to snap a swing sequence of Hogan in Texas. “Hogan would never, ever permit anyone to photograph him,” Dave Allen, a former GOLF Magazine instruction editor, wrote in a text message on Tuesday. “So Hogan was out on this one hole with a shag bag to hit balls. Leonard tried to camouflage himself as a bush and sneak up on Hogan. He went through some great pains to do this, hauling his heavy camera out there and then covering himself with some green plant life he gathered along the way. Well, there’s a reason they called Hogan The Hawk — he spotted Leonard nearly right away, picked up his bag of balls and moved on.”

Kamsler, who grew up in North Carolina, had an interest in photography from a young age; his father gave him a movie camera when he was 12, igniting Leonard’s passion for visual arts. Years later, as an undergraduate at Duke University, Kamsler took an art appreciation class that had a lasting impact on him.

Earlier this year Kamsler was awarded the PGA of America’s Lifetime Achievement Award in Photojournalism. Bob Denney filed this excellent profile at the time.

Here is the PGA’s tribute video to Kamsler:

State Of The Game 108: The Masters With Lukas Michel

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Lukas Michel played the 2020 Masters and joined Rod Morri, Mike Clayton and yours truly to talk about the experience. Naturally we got sidetracked on distance talk because that’s what we do. But we also managed to cover a lot about Michel’s special week in Augusta include his practice rounds, favorite holes and the amateur dinner.

As always, your State of the Game options apply to about all podcast outlets you can find at the show page. Or you can subscribe via Apple and iTunes, or listen below:

2021: Desert's American Express To Be Spectator Free, Pro-Am Format Salvaged

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Larry Bohannan details quite a bit about the American Express (aka Bob Hope Classic) confirming a lack of spectators at the 2021 playing. The third PGA Tour event on the 2021 portion of the schedule was able to save its pro-am format, a significant source of charitable income.

Under the county’s current purple tier for reopening, the most restrictive of four state color-coded tiers, live sports can be played but without spectators. The LPGA’s ANA Inspiration was played in September in Rancho Mirage under the purple tier. That women's tournament did allow fans who live in homes around the Dinah Shore Tournament Course at Mission Hills Country Club to watch the event from their backyards, something that will also be true at the American Express.

Oh and I can’t wait for the banners this year.

The tournament will, however suffer a huge setback both for its finances and momentum with its popular weekend concerts being put on hold:

While the tournament statement made no mention of the two nights of concerts that are part of the event, no ticketed spectators means no onsite concerts, too.The two concerts in 2020 featured rock legends Stevie Nicks on Friday and country star Luke Bryan on Saturday.Crowd estimate were from 18,000 to 20,000 a night for the concerts, with tickets on those days selling for $50 each.

While not a shock, the PGA Tour’s pre-Florida swings appear destined to be played without spectators,

President-Elect Joe Biden's Home Course Lands Delaware's First-Ever PGA Tour Event (And It's A Playoff Stop!)

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Not only will the 2022 BMW be Delaware’s first-ever PGA Tour event it’ll be staged at Wilmington Country Club, home club since 2014 of President-elect Joe Biden.

From Brian Wacker’s GolfDigest.com story on the news of Wilmington’s Robert Trent Jones-designed South Course hosting the second-playoff stop.

While this is Wilmington C.C.’s first pro tournament, the club has played host to several top amateur events since its founding in 1901. Among the notables are the 1971 U.S. Amateur, played on the Robert Trent Jones-designed South Course and won by Canada’s Gary Cowen, and the 1913 U.S. Women’s Amateur on the property’s Old Course when Gladys Ravenscroft was the champion. The 2013 Palmer Cup was also held on the South Course, with a United States team that included Justin Thomas, Daniel Berger and Patrick Rodgers.

The bit of bad news: this means the PGA Tour’s bizarre relationship with the golf-mad Chicago market continues, with 2021’s BMW at Caves Valley (Maryland) and now Wilmington in 2022. The former Western Open has mostly been played in Chicago but has moved around.

Today In COVID-19 And The PGA Tour: Haas Positive, NBC/Comcast Accused Of "Ignoring Science"

Bill Haas became the 16th PGA Tour player to test positive for COVID-19 in advance of this week’s 2020 penultimate event, as announced by the Tour.

PGA TOUR Statement on Bill Haas

As part of the PGA TOUR's pre-tournament screening process this week at The RSM Classic, PGA TOUR member Bill Haas tested positive for COVID-19 and has been withdrawn from the event.
 
“It’s obviously disappointing news to receive, but my focus is now on recovery and ensuring the health and well-being of my family,” said Haas. 

Haas will have the PGA TOUR’s full support throughout his self-isolation under CDC guidelines. 

Meanwhile the union representing broadcast technicians issued high praise for CBS’s efforts to keep their team healthy and safe since the PGA Tour restart, but criticized Comcast’s NBC/Golf Channel unit for not requiring testing of workers at their televised events.

From the International Alliance of Theatrical Stage Employees, which also implied negotiations have broken down over testing.

**From Deadline.com following up on the IATSE Tweet:

Said Justin Conway, the IATSE international rep who represents workers at the NBCUniversal-affiliated Golf Channel: “At least 10 crew members have reported contracting the virus, and as of this morning, there may be a few more. You don’t know until people are tested. Testing is our goal. With crews constantly traveling and coming into contact with players, other crew members, and event volunteers, we’re concerned that without proper testing protocols it’s a matter of time before a Golf Channel show turns into a spreader event.”

Noting that other major television networks covering golf and sports events have instituted testing for crews, the union says that the Golf Channel’s management “has been uncooperative in response to calls for tests to be made widely available for broadcast crewmembers.”

“These techs bounce between networks and tournaments frequently — in some cases more often than workers who produce scripted motion pictures and television shows under the NBCUniversal umbrella,” Conway said. “We believe it’s resulted in a situation where Golf Channel broadcast technicians are being treated as second-class citizens.”

3.37: 2020 Masters Ratings Fall In Fall

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With a 10 a.m. ET final round start to clear room for the Bills-Cardinals, the 2020 Masters recorded a 3.37 final round rating with an average of 5.58 million viewers. That’s down over four points from the epic 2019’s Masters (7.7/10.8 million average) won by Tiger Woods (which also started and ended earlier than normal, but was played in April).

ShowbuzzDaily.com’s Mitch Metzcalf with all of the numbers, including Saturday’s 3.05 rating. 2019’s Saturday telecast drew a 5.5.

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While this is undoubtedly the lowest rated Masters since numbers were tabulated, weekday coverage on ESPN did not see such extreme declines, drawing an average of 2.2 million Thursday and almost 2.8 million Friday.

Friday’s telecast was the top rated cable show.

Two other ratings notes from Michael McCarthy, veteran media reporter:

Despite the 3.37 drop from a 7.7, this still earns the Masters atop the list of top golf broadcasts in 2019 to edge August’s PGA Championship. That event, played in east coast prime time, drew a 3.2 and peaked at 6.8 million viewers for Collin Morikawa’s win. The U.S. Open’s final round 1.9 on NBC made it the lowest rated of the three majors played this year.