Report: PGA Tour Creates Impact Bonus Fund Based On Players "Who Positively Move The Needle"

Just did another calendar check. Yep, it’s April 20th. Not the first.

Now, we’ve heard rumors of the “impact fund” to fend off players thinking of joining the Premier Golf League and a little extra bonus money for pimping product, sponsors or ad campaigns isn’t the end of the world.

But the $40 million program outlined by Golfweek’s Eamon Lynch and also creatively undercut in the same piece, seems like an odd solution to the issues raised by the PGL. Namely: none of this will make stars play more, deal with calendar oversaturation, or improve “the product” for sponsors, fans and TV. (Unless you come from a marketing mindset looking at spreadsheets instead of watching golf.)

As always I urge you to read the piece on the “Player Impact Program” for full context. But a few parts with limited snarky interruptions:

A PGA Tour spokesperson confirmed to Golfweek that the Player Impact Program began January 1 to “recognize and reward players who positively move the needle.” At the end of the year, a pool of $40 million will be distributed among 10 players, with the player deemed most valuable receiving $8 million.

The 10 beneficiaries will be determined based on their “Impact Score,” a number generated from six separate metrics that are designed to quantify that individual’s added value. 

The metrics are scoring average, starts, wins and maybe some fancy thing showing an increase in ratings or something right?

Cue agents calling Russian bots to figure out how to search the daylights out of their player 24/7…

(1) Their position on the season-ending FedEx Cup points list.**

**The story was updated to omit this: “While FedEx Cup rank was included among criterion in the document players received, the tour tells Golfweek that it will not be used as a metric to determine bonus payments.”

Well okay then! Let’s start at the new top…

(2) Their popularity in Google Search.

(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors though the minutes they are featured on broadcasts.

Alright, not bad. Go on…

(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.

Oh dear here comes more faux authenticity and “engagement”.

(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.

The e word!

(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

Meltwater Mentions. Is that, like, to tell me what the kids are watching on TikTok and Twitch instead of execs just relying on their kids to do that heavy lifting?

Heck, I’d rather see points for meltdowns on the course that generate fun memes. Maybe call them Horschel Hallucinations?

Anyway, Lynch reports there is (of course) an algorithm involved to convert scores into metrics and metrics into money. Basically Tiger and Rickie will see a check for years to come.

Lynch quotes Brooks Koepka, who loves the thing is just fine if Tiger leads it annually, and some journeyman who aren’t so happy. But, there are buts.

A PGA Tour spokesperson said that as part of the program the Tour is providing extra resources to help all players manage their social media and branding, including charitable foundations, and to maximize their off-the-course business opportunities.

I have a feeling those in the coveted demo are likely to get their calls to the Global Home will be returned sooner.

It’s believed the formula used to calculate Impact Scores will distinguish between positive and negative coverage a player generates. 

That should prevent anyone from robbing a bank or intentionally crashing their car to crack the top 10.

There is also the awkwardness of the MVP Index inclusion.

One metric being used—the MVP Index—is generated by a company founded by Jordan Spieth’s father, Shawn Spieth.

“It’s a substantial source of revenue,” one player agent said of the proposed bonuses, adding that the amounts involved are equivalent to another one or two sponsorship deals annually for some stars. “It’s a smart way to reward stars and it’s no time commitment from the players.”

And that last sentiment is exactly why this will be good for bank accounts and bad for the product. All of this will be secret too, so it’s not like we can follow along and wager on the outcome.

More On The 2021 U.S. Open Spectating Possibilities

No one expects a full U.S. Open at Torrey Pines and certainly not at Olympic for the women’s edition where the course sits in two counties and fans were not looking likely at all just a few weeks ago. But there are signs that the USGA is in a wait and see mode before setting any kind of number, with some flexibility to add.

In today’s Quadrilateral I wrote about this issue, the need-to-know stuff from yesterday’s announcement, and addressed the thorny topic of fans getting vaccinated but not players.

From Bob Harig’s ESPN.com story:

"One of the reasons we are not going to make any official comment on numbers is because we anticipate it will continue to change and evolve over the coming weeks. But it's all positive movements. We are planning based on what the guidelines are there today, but realizing it's such a fluid situation that changes day by day. Unlike a year ago, the changes are in a positive way."

Spectator capacities at pro sporting events in California are dictated by a county's risk tier, according to The San Diego Union-Tribune. San Diego allows up to 33% capacity, but that can increase to 67% if everyone is vaccinated or tested. That system is expected to be discontinued on June 15, which is Tuesday of U.S. Open week.

Getting near 67% would be pretty robust galleries but it’s unclear if that number is attainable due to potential limits created by parking spaces or a lack of “build out” on site.

2021 RBC Heritage Ratings Down A Bit Compared To '19

With a Stewart Cink runaway the RBC Heritage was down a bit across the ratings board according to ShowBuzzDaily’s Weekly Sports wrap up.

The LPGA’s Lotte Championship and Champions Tour Chubb Classic also landed on the list, which is better than not at all.

By comparison, the 2019 ratings for Heritage week played in a similar calendar spot:

COVID-19 Vaccine: PGA Tour Assures Players They Won't Get Microchipped

This Frenchie has Been microchipped but for different reasons

Hey it’s still April. Just not the 1st.

But it seems the PGA Tour’s finest are more vaccine resistant than we could have imagined. Bob Harig reports for ESPN.com story on the PGA Tour wrapping up its incredibly successful on-site COVID-19 testing this June. Parts of a memo to players reveal that those choosing not to be vaccinated will be responsible for the cost and burden of getting tested if they want to chase points.

• "The COVID 19 vaccine has been administered to over 700 million people worldwide. There have been very few significant side effects reported. Once a vaccine is authorized for use, monitoring continues with systems in place to track problems or side effects that were not detected in clinical trials.''


Apparently enough have shared crackpot theories to the Global Home that the brass addressed them. In writing.

• "There are common misconceptions and concerns about infertility, altering DNA, microchipping, becoming infected with COVID as a result of the COVID 19 vaccine. These misconceptions and concerns are false.''


The microchip conspiracy theory. Common? Only in some circles. At one time 28% of Americans thought the vaccine would come (free of charge!) with the Bill Gates microchip. The origins of the theory—brace for shocking plot twist—appear to be Russian.

Besides highlighting the conspiratorial tendencies of the PGA Tour membership, let’s not underestimate the role of staggering ignorance. Harig quotes an anonymous player who probably isn’t reading much:

"I've had 60-plus tests, all negative,'' said one veteran PGA Tour player who wished not to be identified. "My caddie and I have been through every airport, public transportation, you name it, without getting COVID. But the tour is going to make it a pain for us if we don't take it. They are not forcing you, but it will be a pain if you don't.''

Also, it would be a pain to finally get the virus after all that time and give it to someone you love. Or anyone.

The player said he would be more receptive to getting a shot if it is the Johnson & Johnson version, which has been put on hold by the Centers for Disease Control. The vaccine requires just one shot, and some players are leery of potential side effects associated with two doses and how that might impact their playing schedule.

Now that’s devotion to one’s self on a spectacular level. But FedExCup points will do funny things to people.

USGA: "Limited Number of Fans" At U.S. Opens, Vaccination Required For Out-Of-State Ticketholders

Noteworthy here: proof of vaccination will be required for out of state fans, vaccination or negative test results for California residents at the U.S. Open (Torrey Pines) and U.S. Women’s Open (Olympic Club).

Not clear: how many fans will be welcomed.

For Immediate Release:

USGA to Welcome a Limited Number of Fans in June at 2021 U.S. Women’s Open and U.S. Open Championships 

Ticket information now available at uswomensopen.com and usopen.com

LIBERTY CORNER, N.J. (April 19, 2021) – The USGA announced today that the 2021 U.S. Women's Open and U.S. Open Championships will be played with a limited number of fans in attendance. The 76th U.S. Women's Open will be held at The Olympic Club (Lake Course), in San Francisco, Calif., from June 3-6, and the 121st U.S. Open will be held at Torrey Pines Golf Course (South Course), in San Diego, Calif., from June 17-20. 

"Last year, we missed the energy that fans bring to our U.S. Open championships," said John Bodenhamer, senior managing director, Championships. "We are grateful to our local and state health and safety officials in California to be in a position to welcome some fans back this year to witness the greatest players in the world contending for these prestigious championships, while working to maintain the health and safety of all involved."

Those who have already purchased tickets to the U.S. Open will receive a direct communication from the USGA with additional details.

Information on tickets for each championship is available on uswomensopen.com and usopen.com. 

The USGA will continue to monitor developments and guidelines in California and will update local policies and procedures on the championships' respective websites as required.

For both championships, the following guidelines will be in place:

• Face coverings will be required for fans, staff and volunteers, and must be worn at all times, regardless of COVID-19 vaccination status;

• All fans, staff, and volunteers will be required to abide by social distancing guidelines;

• State of California residents must show proof that vaccination against COVID-19 has occurred at least 14 days prior to the championships or that a negative test result has been received;

• It will be mandatory for all out-of-state fans to provide proof that vaccination against COVID-19 has occurred at least 14 days prior to the championship;

• Information regarding COVID-19 testing and vaccination verification will be made available on uswomensopen.com and usopen.com;

• Sanitization stations will be available throughout the grounds, and spectators will be permitted to bring hand sanitizer.

The U.S. Women's Open will be held at The Olympic Club for the first time in its 76-year history. The storied venue has hosted five U.S. Opens, as well as five other USGA championships. Torrey Pines will host the U.S. Open for the second time; in 2008, it was the site of Tiger Woods' memorable Monday playoff victory over Rocco Mediate.

Si Woo's Penalty And Signs That Slow Play Might Be Wearing Thin With Officials

Now that a twosome of American pro golf takes north of four hours to get around any course—even short and well-synced Harbour Town—there are signs the PGA Tour might be recognizing the absurdity of it all.

Since the Florida swing when the Tour has played twosomes on weekends (unless forced by weather to go out in three), their network partners at NBC and CBS have routinely missed their scheduled sign-off on time. This means the rules staff projects a pace hoping to have the round finish just before the network sign-off time. Yet fields are still missing the time par.

Besides being tedious to watch, the extra 45-60 minutes costs “partners” money. And every sport is trying to prevent bloat in fear of the coveted demo going back to their Playstations (if they ever left them to watch golf).

I realize we’ve known this is a problem for a decade or more going back to the Finchem era when the idea of handing out penalties was physically repulsive to Commish Moonbeam. But there were signs last weekend that the act has grown old. CBS noted when Stewart Cink or the group in front of him was put on the clock and without any defense of the slowpokes. The announcers repeatedly questioned the amount of information discussed with caddie/son Reagan. Hint, hint: there was not a lot of admiration for the extent of chit-chat. (Though I’d argue the banter and “process” has helped Cink re-focus to pull off an incredible resurgence.)

Since pace rules have not been enforced with penalties the Cink’s and other slower players have no incentive to change. Throw in green books, all par-5’s within reach in two, a drivable par-4 wait, and it’s hard to break four hours.

The weekend also produced Si Woo Kim’s one-stroke penalty for exceeding the ten-second rule. Noteworthy here is not the enforcement of the rule, but the Tour posting so much controversy on their Twitter feed and the wild sight of Matt Kuchar coming to Kim’s defense. This, as official Stephen Cox calmly explains the rule without highlighting that no ball, dangling on the edge, can move for a minute and not fall in the cup!

Cliffhanger.

Si Woo Kim's birdie putt hung on the edge for over a minute. 😮

Per the rules, a stroke will be added and it will be counted as par since it took longer than 10 seconds to drop. pic.twitter.com/jU3ayv9Mu2

— PGA TOUR (@PGATOUR) April 17, 2021

PGA TOUR Rules Official Stephen Cox further explains the ruling. pic.twitter.com/mCj8hl7Uzj

— PGA TOUR (@PGATOUR) April 17, 2021

Predictably, Tour players whined about this travesty, as Nick Piatkowski documented. (You’ll be shocked to learn Grade A whiner Charley Hoffman once again blames the USGA.)

The sad reality? The entitlement factor is strong in these ones.

Without any enforcement of rules, players have come to believe they should be able to do as they see fit as long as it’s cool with their bros on Tour. You look the other way when I take 3 minutes to hit a shot and I’ll be real slow to mark my ball behind the cup. You know, to speed up play.

No entertainment vehicle today can afford to take its sweet time or to not enforce its rules. With betting getting a hard push from the Tour, slow play penalties or backscratching behavior will only scare off wagerers. So even if the stars believe in talking out every element of a shot on Thursday, or believe it’s their right to watch a ball hanging on the edge for a minute, the business of golf cannot support the pace.

But I leave you with good news!

Over in Hawaii the leaders whizzed around the LPGA Tour’s Lotte Championship final round in just over 3:30, as Twitter noticed in celebrating Lydia Ko’s first win in three years. And check out the speed of that Golf Channel cameraman running to get to the notoriously speedy Nelly Korda in time. We need more of this…

was that a 3:36 final round pace?

— Brendan Porath (@BrendanPorath) April 18, 2021

Shoutout to this Golf Channel cameraman who absolutely BOOKED IT after Lydia Ko's shot to get to Nelly Korda in time for her shot. pic.twitter.com/vvhUeVrtth

— Ryan Ballengee (@RyanBallengee) April 17, 2021

Cink Continues Amazing Late Career Run After Caddie Change, Distance Gain

It wasn’t exciting and the pace was so slow the leaders couldn’t finish before CBS’s scheduled sign-off times. And Stewart Cink won’t care.

From Dylan Dethier’s story at Golf.com on the Cink’s backstory and the amazing game turnaround since sacking looper Kip Henley:

In Reagan’s first start of the year, Stewart shocked the golf world. The 47-year-old shot 65-65 on the weekend in Napa to edge out his Safeway Open competition; for the first time in 11 years, he was in the winner’s circle.

“I can’t really overstate how important Reagan’s been as a caddie, too,” Cink said after the win. “He understands golf to the very, very highest level. It was really a great experience.”

Father and son got to enjoy the walk up 18:

63-63-69-70. 🏆

What a week for @StewartCink alongside his son, Reagan. pic.twitter.com/ZXoShzl0Qv

— PGA TOUR (@PGATOUR) April 18, 2021

And it wasn’t like Cink lucked into this one, as Doug Ferguson noted in sharing the scoring records Cink broke:

Cink put on show for the ages — shattering the lowest 36-hole score at Harbour Town of 13-under 129 shared by Jack Nicklaus and Phil Mickelson. Cink also broke the 54-hole scoring mark of 16-under 197 that Justin Leonard had in his 2002 win.

Cink averaged 306 off the tee, the same as his 2021 season average and continues his amazing distance carry surge detailed by Cameron Morfit in January after committing to a massive weightlifting and cardio prog…wait, oh, it was thanks to Trackman. Sorry.

Anyway, the win came in Cink’s 600th career start, a feat commemorated earlier in the week:

A message from the CHAMP 😁 @StewartCink#RBCHeritage pic.twitter.com/1Pf318hOFs

— RBC Heritage (@RBC_Heritage) April 18, 2021

Cupcakes to celebrate ⁦@stewartcink⁩ making his 600th ⁦@PGATOUR⁩ start. Don’t mind if I do! pic.twitter.com/L3WSY90SoV

— Adam Schupak (@AdamSchupak) November 18, 2020

It’s hereditary pic.twitter.com/zHR05gov7V

— No Laying Up (@NoLayingUp) April 17, 2021

Joe Biden Plays His First Golf Round As President

It’ll be tough to reach Donald Trump’s 150 (or so) rounds of golf as President, but Joe Biden has his first round in the books.

According to Yahoo News’ Sebastian Smith, the round took place at Wilmington Country Club, home to the 2022 BMW Championship and where Biden joined in 2014. He was sporting a Beau Biden Foundation cap and Wilmington vest for those analyzing his fashion choices.

The Democrat's motorcade swept into the Wilmington Country Club for the unannounced outing around lunch time. Clearly surprised members of the private, upscale club paused between swings and putting to watch, some whipping out cellphones to film the spectacle.

The White House said Biden's playing partners were Ron Olivere, father-in-law of Biden's late son Beau, and senior advisor Steve Ricchetti.

This was not just the first time Biden has devoted a day to golf since taking over from Trump in January, but likely the first time many Americans realized that he plays at all.

One eye-opener when I searched Twitter for Biden and golf for photos: accounts that the President was dazed and confused according to a linked report. The site where this “report” supposedly sat? Progolfweekly.com and there was no such story posted and only one on Biden from last year.

The bots never sleep!

AP’s Jonathan Lemire Tweeted this photo of Biden and round recap from the President:

And Biden joked, after finishing his first round of golf as president, that “the course record was still intact” pic.twitter.com/LGJwoqAM7h

— Jonathan Lemire (@JonLemire) April 17, 2021

First Look At The Matsuyama Effect On Golf In Japan

An unbylined AFP story looks at Hideki Matsuyama’s possible impact on Japan’s golfdom.

Matsuyama’s victory was watched by a rapt TV audience in his home country, where around seven million people play golf.

It prompted blanket media coverage as newspapers rushed to publish special online editions.

At a large driving range in Tokyo on Monday, amateur players were savouring Matsuyama’s victory as they hit balls off the tees.

“When I saw that Matsuyama, who is usually very stoic, had tears in his eyes, and when I heard the emotion in the commentator’s voice, I couldn’t hold back my own tears,” said restaurant owner Teruyuki Onogi.

This sounds familiar…

At the driving range on Monday, restaurant owner Onogi agreed that Matsuyama’s win could help revamp golf’s image in Japan.

“As the news spreads, people might stop considering golf to be a sport played by old men, and take an interest in it,” he said.

“If we can create a more inclusive environment that allows people to take up golf more easily, I think Japanese will become better at it.”

Ball Goes Too Far, Files: The Story Behind Harbour Town's Bryson Range Extension

GolfDigest.com’s Shane Ryan documents the silly saga at Harbour Town where they had to combat long drives by erecting a temporary fence contraption to protect fans, workers and anyone near the 8th green.

It would have been $100,000 if they could even do an unsightly permanent extension and a temporary solution as Riviera must undertake annually for the Genesis.

Ryan talked to superintendent Jonathan Wright about the headache and costs of concocting a solution for the 400-yard club, only to have Bryson DeChambeau WD from the RBC Heritage.

"It was the most stressful part of our week," Wright said. "It was a bit of a process, man."

He and Morgan Hyde, the vice president of operations at the tournament, estimate that the total cost of the net and the lifts and the various smaller equipment needs ran to about $20,000, and that's not counting the roughly 30 hours of man hours it took to get it fully operational.

If you're a fan of futility or the universe laughing at your plans, you'll love this next detail: According to reports from the ground, players are still hitting balls over the net.

Which is why, when Wright heard that DeChambeau had withdrawn from the tournament, he didn't know quite how to take the news. Should he be disappointed or relieved?

"I would have liked the guy to be here because he's one of the top players in the world, so it hurt my feelings a little bit," Wright said. "But at least we knew we were a little bit more secure with spectators, you know?"

Let’s hope the CBS drones don’t get caught up in this fakakta mess:

Working the Heritage this week and they paid thousands for these cranes to hold up this net so Bryson doesn’t hit it over the range on to #8 green... Bryson withdrew today 😂😂 pic.twitter.com/PIbQimyu3U

— tea waivy (@imsowaivy) April 12, 2021

First Look At Renovated (Again) Muirfield Village

As the 2020 Memorial wrapped up play work had already begun on what Jack Nicklaus called his last chance to get the course where he wanted. With the 2021 edition not far way a PDF has been created to update players and caddies on the changes made.

Most notable changes are at the 3rd, 4th and 15th holes. The unimaginative bunkering is a bit of a surprise but in time hopefully they develop more character. The new landing area bunkers at 15 are also pretty artificial on what was once such a neat, rambling and natural par-5.

Bougle Run Opens: 14-Hole Short Course At Barnbougle Dunes

As noted in a previous post about short course openings in 2021, Barnbougle Dunes has added a much-needed short course to compliment its two world class 18’s for that late afternoon fun or early morning warm-up.

Coore and Crenshaw designed the “Bougle Run” course featuring twelve par-3s and two par-’s next to their Lost Farm design.

Garry Lu has the details and many stunning images of the new short course.

The Quadrilateral: Major(s) News And Notes, April 15th, 2021

The weekly news and notes edition to all free subscribers focuses on last week’s buried lede (second cut news) and shares a few more good reads.

Arizona: PGA Tour And DraftKings Can't Wait To Start Taking Your Money

The ink isn’t dry yet because Arizona Governor Doug Ducey has yet to sign the bill, but that didn’t stop the PGA Tour and DraftKings from announcing a new TPC Scottsdale-based year-round sportsbook.

Why this needed to be announced before the sports betting bill was signed is beyond me, but the appearance of desperation is kind of embarrassing. This couldn’t wait a week?

Anyway, start planning your budget now Scottsdalians. Though don’t expect any fun prop bets that might upset the players.

For Immediate Release:

PGA TOUR and DraftKings expand relationship with Arizona market access and plans for one-of-a-kind retail sportsbook at TPC Scottsdale  

Premium sportsbook planned at TPC Scottsdale as part of 
mutual commitment to fan engagement and innovation 

 SCOTTSDALE, ARIZONA – April 14, 2021 — Following the Arizona Legislature’s passage of HB 2772, which would authorize fantasy sports and sports betting in the state pending action from Governor Doug Ducey, the PGA TOUR and DraftKings Inc. (Nasdaq: DKNG) today announced that they will expand their existing commercial relationship to provide DraftKings market access for retail and mobile sports betting in Arizona, pending regulatory approvals. As part of this agreement, the PGA TOUR and DraftKings have also announced plans to operate a premium retail sportsbook at TPC Scottsdale.

“When DraftKings became the first Official Betting Operator of the PGA TOUR last summer, a number of possibilities opened up to innovate together,” said Ezra Kucharz, chief business officer at DraftKings. “This momentous effort to pursue a first-of-its-kind sportsbook with the PGA TOUR is a testament to the vision of both organizations that we believe will ultimately benefit Arizona sports fans who want to legally bet on sports.”

The vision…to take your money.

The PGA TOUR and DraftKings plan to create a visually stunning “19th hole” experience at TPC Scottsdale where fans can gather year-round to place wagers, watch sports and enjoy quality food and beverage options. The PGA TOUR and DraftKings are working closely with the City of Scottsdale and the Thunderbirds, the host organization of the Waste Management Phoenix Open, to develop the project and maximize economic, tourism and charitable benefits to the local community. Several locations are being considered at TPC Scottsdale for the retail sportsbook, with details to be announced at a later date.   

“The PGA TOUR commends the State of Arizona and Governor Ducey for their forward-thinking approach to legal sports betting.” said Norb Gambuzza, Senior Vice President of Media and Gaming at the PGA TOUR. “We are thrilled to work with DraftKings – along with the City of Scottsdale and the Thunderbirds – to explore a one-of-a-kind sportsbook experience at TPC Scottsdale and the world-class Waste Management Phoenix Open. ‘The People’s Open’ is one of the most attended events in golf and with this announcement we look forward to taking the fan experience to another level.”

Key word: taking.

Pursuant to the expanded agreement, DraftKings will also become the exclusive sports betting partner of the Waste Management Phoenix Open hosted annually at TPC Scottsdale. Additionally, the PGA TOUR and DraftKings will collaborate on co-marketing initiatives and exclusive hospitality experiences to position TPC Scottsdale as a premier global destination for sports bettors and avid golf fans. 

Look, I’m pro betting but good golly, let’s make sure it’s legal first and as a charitable non-profit organization, try ease into the accelerator. Yowsers.

"A Push to Move the Golf Course Atop a Native American ‘Stonehenge'"

Historians hoping to preserve the ancient Octagon Earthworks in Newark, Ohio, as a UNESCO World Heritage site faces a problem: the golf club that leases the property.

The New York Times’ Sarah Bahr explains how historians are looking to preserve the ancient Octagon Earthworks in Newark, Ohio and earn them an UNESCO World Heritage designation.

The problem? These earthworks have been part of Moundbuilders Country Club more more than 100 years but have not become an issue:

But now the club, which has leased the land for more than a century, is being asked to relocate so that the mounds can be properly embraced as an archaeological treasure, a move club members understand — they have preserved the mounds for generations — but one that they say will be difficult for them to undertake unless representatives of the state kick up the ante for the cost of creating a new golf venue.

The $1.7 million amount the state’s representatives have proposed under eminent domain is up from an initial offer of $800,000. But the club wants $12 million. The dispute heads to the Ohio Supreme Court on Tuesday.

It’s a terrific and balanced read, so as always I urge you to hit the link.

Also, here is 1930 Golf Illustrated story on Moundbuilders.