MBASpeak Box Score

The Commissioner delivered his usual convoluted, tortured take on MBASpeak, invoking the usual business jargon to make even the simplest point sound complicated. The final count on the key buzz words:

  • 1 brand (it's so yesterday)
  • 2 platforms (this was a shocker)

  • 2 incentivize (but it sounds so good)
  • 5 impactfuls (Uh, Oxford, you have a new word to add)
  • 6 marketing partner(s) (who are these people?)
  • 11 marketing (what else is there in life?)
  • 21strong or strongest's, stronger or strengthens (we have a winner!)