You know how I love these synergistic platforms merging to gain traction for their brands, so kicking off volume 1 of our new "Branding Gone Wild" series, we have this gem sent in by reader Noonan:
An Albuquerque firm now will have exclusive use of the Golf Digest name on its putting greens and synthetic turf training aids.
Market Group Inc. announced it has a licensing partnership with the golf magazine to use the Golf Digest name on its Turf Avenue line of products in the United States, Canada and South America.
Excited? Well guess what...
The company also announced that distributorships and installation partnerships are available throughout the U.S.
Turf Avenue products include artificial turf for commercial, residential and institutional applications.