Gary Van Sickle touches on something that I think is key with the ADT Championship: it's TV friendly on days other than Sunday. Of course the PGA Tour has run scared from such antics (ruining the International's Saturday cut to Sunday's free for all shootout).
Sadly, pro golf is a TV show first and a tournament second now. So I wouldn't be surprised to see a similar format become more popular.
Saturday's third-round telecast is usually inconclusive. A winner isn't crowned until Sunday. There's no closure. But the reduced-field format used by the ADT provided a sense of closure. And with only eight players left on the course Sunday, even though they all started out even before the last round, it's easy for TV to cover the action and be ready with features and backstories on the remaining contenders and not be surprised by an unexpected, early come-from-behind winner.
This format certainly makes the inaugural FedEx Cup next year seem less, well, playoff-y. That's significant because the Tour is touting them as playoffs, which they aren't. For starters, no other sport lets everybody into the playoffs -- not even the watered-down NHL.
And really, outside of the majors, what's wrong with a few more events shaking things up? And please don't give me the tradition debate. If the Western Open can be dismantled, tradition is not even on the table for discussion with the PGA Tour.