Since the USGA's CMO has been so productive in his nearly two years of touring the nation's finest layouts, I mean, strengthening the USGA brand, the LPGA Tour has hired their own Chief Marketing Officer according to Golfweek.
Commissioner Carolyn F. Bivens Nov. 29 named William F. Susetka as the LPGA's chief marketing officer (CMO). He will assume the role Jan. 2, 2007.
Poor bastard. Oh, sorry, here's the rest.
Susetka will be responsible for all LPGA marketing functions – and will oversee the marketing, creative services, corporate sponsorships, original programming, concept development and emerging media departments – while working to strengthen the LPGA brand image among consumers and sponsors and raise the awareness level of the LPGA and its members.
Emerging media departments? Is that a euphemism for the Internet?
Most recently, Susetka served as chief operating officer of Nice-Pak Products (2005-06). Prior to that, he was president of Global Marketing for Avon Products Inc. (2002-05), where he led double-digit beauty growth for three years and introduced the most successful new product launches for skin care and fragrance in Avon history with Anew Clinical, Cellu-Sculpt and the Today, Tomorrow, Always fragrance trilogy.
He led double-digit beauty growth? Wow, he's good.