I used to think that if I was told I had six months to live that I would spend it watching The Big Break or Dr. Phil or listening to Celine Dion albums, but now I'm inclined to think that the PGA Tour Communications Summit will do the trick.
I could only get through 5 more pages. But Tim Finchem and Ty Votaw's statements were eye opening, if you can navigate the hurdles. I was tempted to plug this into the Ali G tranzlata, but why ruin such authentic frontier gibberish?
And then the second thing was, and this was we thought the most crucial thing, and it kind of overlaps the focus on tournaments, was to improve our ability working with our partners to utilize the media overall to communicate everything about the sport, the competition, who the players are, what the sport does and the rest, to engage the fans more effectively through the media.
Ali Geoff tranzlata: Why spend all of that money on ad campaigns when you can get writers to spread the propaganda? Oh sorry...
If we're successful in moving the needle in this area, there are benefits for everybody in this room. There are clearly benefits for our membership and for our tournaments and for our ability to grow the strength of this platform and continue to move the needle in terms of the benefits for players, the benefits for charities and our tournaments and the impact on the game of golf.
Is this really a good time to be using the needle metaphor? Just a thought.
The bottom line is, at the end of the day, we're moving needles here.
Here's Votaw talking about similar summits in other sports:
One interesting finding that we discovered in looking at those other summits was the extent to which they did not include the members of the media in the actual implementation and conduct of their communications summits. They tended to include everybody but the media in gathering their communications stakeholders in order to improve their media outreach activities.
Yes, that's because those others sports didn't view the media as a group of stenographers who might just be dumb enough to write what you tell them.
Now, in the planning for this day, the phrase "sunlight is the best disinfectant" has come up many times in making sure if we do this and we do this right, we have to include all the stakeholders, including the media, get all the issues out on the table and get them out in the open and talk about them, and that's what we're going to do today.
Sunlight is the best disinfectant? That's one of those great metaphors that makes you stop and think, what the hell is he talking about? He is good!
To our partners in the golf equipment industry, we hope you take away the message that we want to work with you and identify and take advantage of quality media opportunities for players endorsing your products both within the golf industry as well as mass media markets.
Because moving your product is paramount to us.
Just look at how well that league driven product focus has worked for the NBA recently.