Weekly Long Drive Contests?

Chris Lewis says the Tour should have a weekly long drive contest to generate a little buzz, and he looks at how they used to have such events at Tour events.

I remember while doing research on Riviera's history that they used to have one at the L.A. Open, I believe down on No. 17 certain years. And in 1941 there was a long drive contest at the LA Memorial Coliseum. Babe Zaharias competed, as did Hogan who hit drives of 260, 256 and 259 yards to win. Babe hit two 240 yarders and one 235, returning to the site of her Olympic gold medal winning performance.

Today, if they tried to hit from the peristyle end  they might think about hitting out of the stadium!