Joe Passov looks at the architects who enhance real estate value. The list might surprise you..at least the low end of the Top 5.
Passov also has this bit about his brother-in-law:
Choosing a name architect is often more about marketing than the course. Just ask Ken Kavanaugh. He was two weeks from starting construction on a course in Sedona, Ariz., when the property was sold and the new owners bounced him in favor of Tom Weiskopf. "There's a niche out there which shops exclusively for designer labels, whether it's Gucci, Prada or a golf-course architect," Kavanaugh says. "A Timex and a Cartier both keep the same time, and I think there's room for both in the marketplace, but some folks aren't going to buy unless it's a Cartier."