Thanks to reader Noonan for this item from Phil Mushnick's NY Post column:
It can't get much sillier than this:
Johnny Miller, forthright NBC golf analyst since 1990, until two weeks ago never pointed to a car sponsor and gushed how great its cars are. Until two weeks ago he was never moved to blatantly shill for any sponsors' products.
But two weeks ago, as the Doral Ford Championship was being played on NBC, Miller began to appear in Ford commercials. And then, during NBC's coverage of the Ford Doral, Miller, on at least two occasions, saw fit to interrupt that coverage to tell us what fabulous cars Ford makes.
For that, Miller was scolded in newspapers and golf magazines. The sarcastic question was even raised whether Miller, during NBC's coverage the next weekend of the Honda Classic, would see fit to give his automotive take on Hondas.
And then, during the Honda, Miller, with a straight face - and for the second time in two weeks after having never acted similarly in 15 years with NBC - volunteered his automotive take on Honda, even stating that Honda makes better trucks than Ford and Chevy.
And some folks felt his comments about Honda were evidence of Miller's integrity as opposed to having painted himself into a ridiculous corner, a corner far, far away from the golf commentary he'd been entrusted to provide.
Perhaps this newfound interest in affiliations will force an assessment of the relationship that other announcers have with corporations, and how that may influence their commentary?