Commissioner Tim Finchem drops a juicy nautical metaphor in this Bruce Berlet story on how Hartford landed back on the 2007
PGA Tour FedEx Cup schedule.
First, you might some want some Dramamine after this song-and-dance routine on the summer vs. fall...
"It was a tough call but we thought, for a lot of reasons, that it could work quite well in Hartford in the fall," Finchem said. "But that was a miscalculation of the attitude of the community, which felt strongly that it could not be as strong in the fall. That led to the shift in interest in the Champions Tour, which obviously isn't as big a deal but what [the Jaycees] thought might work better in the summer than the fall date.
"Hartford had always been a priority for us, but [its date] had moved around a lot and inhibited the tournament from being able to grow from a marketing standpoint. We never felt Hartford was a tournament that didn't deserve to be in the summer, but we just had to make some choices. We made the determination that we were going to lock people into dates as best we could, and we felt Hartford would be good in the fall because of agronomics, weather, being one of the top two or three courses in that time frame and being able to be marketed well."
Amazing what work it is to say "the 84 Lumber people were more willing to meet our price, then they changed their mind."
Now, for those permutations of the port of call...
"But the community felt they would much prefer to be in the summer, so we worked with them on all the permutations. We already knew it could work in the time frame and told St. Paul we weren't in position to do exactly what they wanted to do to trigger their commitment. But when 84 Lumber stepped aside, they were the first port of call and everybody got excited."
You know I've been thinking, the Commissioner could better tap into the youth market if he would talk more like HBO's Ali G. Using the Ali G
translator tranzlata, see how that last statement could better connect with the coveted 18-34 year olds:
"but da community felt dey would much dig to be in da summa, so we worked wiv them on all da permutations. we already knew it could wurk in da time frame and told st. paul we weren't in position to do pacifically wot dey wanted to do to trigga their commitment. but whun 84 lumba stepped aside, dey were da first port of call and me crew got excited."
"Me crew" is just so much more youthful. Anyway, just a suggestion on skewing younger Commissioner. Yours in branding, Geoff.
Oh, and he also talked to Berlet about the FedEx Cup...
Finchem said the FedEx Cup points system is likely to be finalized at a tour board meeting in June, with major championships having more points but not "throwing the system out of whack." Players will accumulate points from January to mid-August, and those higher in the standings will have an advantage going into a three-event series in suburban New York, Boston and Chicago before playing the Tour Championship.
"Top players have to pay attention to the aggregation of points and that translates into the likelihood of playing a more concentrated schedule," Finchem said.
Ah, maybe he's been looking at MacDuff's FedEx point standings?